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What is B2B Marketing?
Understanding the Strategies and
the Advantages of Business to
Business Marketing
By Lalit Sharma, Director, Ranking By SEO
Most marketers often find themselves suing the termB2B marketing. But the truth is, some of these people do not know what B2B marketing really is. B2B which is Business to Business Marketing involves marketing goods and services which will help other companies operate. Some common B2B markets are r e s e l l e r s , m a n u f a c t u r e r s , g o v e r n m e n t a n d n o n p r o f i t organizations.
In layman’s language, we can say that Business to Business Marketing is a marketing strategy that works to ensure that the needs of other businesses are met. Businesses buy products and services with the goal of adding value to another business.
Bus ine s s t o Bus ine s s Mar ket ing i s now bec oming quite popular in the field of marketing. It is for this reason that every sales and marketing expert out there should not only understand but also apply the principles of this kind of marketing.
As B2B marketing consultants, you must know that your marketing initiatives should at all times be based around your potential customers’ needs, wants and expectations. Also, when creating a marketing campaign, it is imperative for you as a business to business marketer to remember that communication is important. Therefore, your key to a successful B2B marketing campaign is connecting to your target audience.
That said, business to business marketing is a discipline that is totally different from business to consumer marketing or B2C marketing as it commonly known. Whilst Business to Consumer marketing caters for the customers’ needs, B2B marketing aims at meeting the needs of other businesses.
What Makes Business to Business Marketing worth Considering – the Advantages?
With B2B marketing, the buyers become long term buyers.
Though very rare, some consumers do buy make long term
markets. Fact is, a customer base that buys regularly from B2B suppliers is easier to talk to. For this reason, personal relationships begin to grow and they develop to trust with time. Now, how good would it be for you as a B2B marketer to have loyal, trustworthy and committed customers? Great, right?
What B2B Marketing Strategies will make you successful?
First, you need to understand that B2B marketing is not something that will make you successful through radio or TV advertisements alone. You must embed your business in the industry and make your products look like a staple. Here are some helpful marketing strategies that will make your company look good in the eyes of your niche buyers.
First and foremost, bring yourself up to speed with what B2B marketing really is and how it is going to affect your business Give buyers the right information by hosting webinars Send out as many emails as possible indicating that your business is proficient in the industry Set up your company booths at popular tradeshows Ensure that your social media platforms are active – with internet taking over everything, your buyers should notice your presence via social media Even with remarkable social media presence, you can also generate more traffic to your business through sponsored social posts Ensure that you attend networking events that are relevant to the industry Maintain strong and healthy buyer relationships Concentrate on guest blogging as a form of advertisement
Three B2B Marketing Trends as of 2015
For years, B2B marketing has experienced a major shift in both tactics and strategies. However, these tactics and strategies focused mainly on attracting a target audience. Last year was not any different—the B2B marketing continued to experience this shifts thanks to this amazing marketing rends.
Mobile Domination
Owing to the fact that mobile scene was on the rise in 2015, it is only logical to say that mobile environments will continuously play a very significant role in B2B marketing. Moreover, most business executives are using mobile devices to research and communicate via web. Therefore, to meet these executives, you must come up with a functional and responsive website. In simple terms, mobile experience became a big priority back in 2015 and it will still be for many more years to come.
The need for Content Marketing
With content marketing on the rise, it is safe to say that most business to business companies now know their way around content marketing as a reliable B2B marketing strategy. For companies that are still not aware of content marketing, be prepared to give your target audience in-depth content and
