BBA
BBA 301: Values & Ethics in Business
L-4 P-0 Credit-4
Objectives:
The basic objective of this paper is to make the students realize the importance of values
and ethics in business. This course endeavors to provide a background to ethics as a
prelude to learn the skills of ethical decision-making and, then, to apply those skills to the
real and current challenges of the information professions.
Unit-I lectures:-10
Introduction: Values-Concept, types and formation of values, ethics, values and
behaviour, Values of Indian Managers, Ethics, development of ethics, ethical decision
making and decision making process, relevance of ethics and values in business.
Management of Ethics: Management process and ethics, managerial performance,
ethical issues, ethos of Vadanta in management, Hierarchism as an organizational value.
Unit-II lectures:-10
Corporate Social Responsibility & Consumer Protection: Corporate responsibility of
business: employees, consumers and community, Corporate Governance, Code of
Corporate Governance, Consumerism, unethical issues, in sales, marketing and
technology.
Unit-III lectures:-12
Understanding Progress, Results & Managing Transforming: Progress and Results
definition, functions of progress, transformation, need for transformation, process &
challenges of transformation.
Understanding Success: Definitions of success, Principles for competitive success, prerequisites
to create blue print for success. Successful stories of business gurus.
Unit-IV lectures:-13
Knowledge and Wisdom: Meaning of knowledge and wisdom, difference between
