Nescafé's Coffee Supply Chain in India: Sustainability, Challenges, and Innovations, Summaries of Industrial management

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Nescafé Coffee Supply Chain

in India: From Bean to Cup

Exploring Sustainability, Challenges, and Innovations in India

by Het Panchal

Nescafé: A Legacy in India

Global Brand, Local Presence Nescafé is a household name in India. The brand has a rich history and a strong presence. Key products include Nescafé Classic and Sunrise. Nescafé continues to innovate. It meets the evolving tastes of Indian consumers.

Nescafé's Bean-to-Cup

Journey

Nescafé's supply chain spans across India. Sourcing Karnataka, Kerala, Tamil Nadu, Andhra Pradesh. Processing Nanjangud factory, state-of-the-art facility. Distribution Reaching every corner of India.

The Nescafé Plan:

Empowering Farmers

Farmer Training Providing farmers with best practices. Sustainability Initiatives Promoting eco-friendly farming methods. Partnerships Collaborating with Coffee Board of India.

Navigating the Competitive

Landscape

Brand Market Position Key Features Nescafé Market Leader Global brand, strong distribution Bru Strong Competitor Popular blend, affordable Tata Coffee Premium Segment High-quality beans, specialty blends Starbucks India Luxury Experience Global coffeehouse chain, premium offerings

Overcoming Supply Chain Hurdles India's coffee supply chain faces challenges.

Key Takeaways and Resources

Nescafé is committed to a sustainable coffee supply chain in India. Explore further:

• (^) Nescafé India
• (^) Coffee Board of India
• (^) Sustainability Reports