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Startup stories on e-commerce, Schemes and Mind Maps of Law

BabyChakra is an online community for parents and parents-to-be in India. It provides information on conception, pregnancy, birth, and early childhood, as well as reviews of maternity and childcare services. The platform also offers personalized content and access to trusted professionals in the medical world. BabyChakra has won awards for its innovation and is recognized as one of the top pregnancy parenting technology products by global tech powerhouses such as Google, Facebook, and Microsoft. The startup has raised funding from investors and merged with MyGlamm, a content to commerce D2C house of brands. Its founder and CEO, Naiyya Saggi, is a Harvard Business School graduate and former management consultant at McKinsey & Co. and The Bridgespan Group.

Typology: Schemes and Mind Maps

2022/2023

Available from 04/02/2023

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STARTUP STORIES BABY CHAKRA
Founder & CEO of BabyChakra, Naiyya Saggi .
She is co-founder and president and spearheads the mom-baby vertical while also building out
the overall community vertical for the group. She also joins the MyGlamm Board.
Babychakra is the fastest growing platform & largest platform for Indian parents to discover care
for their families. BabyChakra hosts the largest community of mothers and have also created the
first of its kind globally, maternity and childcare marketplace.
Baby chakra are an award winning venture and have won awards from Google, INC.com
BusinessWorld and been featured in Techcrunch, Forbes, The Times of India, The Economic
Times and The Guardian for their innovation.
Saggi is the Co- Founder & Board Member at the Good Glamm Group - India’s fastest growing
and largest content to commerce D2C house of brands and Founder of BabyChakra - India’s
most trusted parenting platform.
In 2015,Baby Chakra with the new vision of making parenting easier. The platform provides, to
be & new parents with relevant information via intelligent communities & personalized content.
It also creates a unique care network through access to trusted professionals in the medical
world.
BabyChakra has been consistently recognised as one of the Top Pregnancy Parenting technology
products by Global Tech Powerhouses such as Google, Facebook and Microsoft as well as by
international tech and health publications such as Healthline, Inc etc.
In July 2021, BabyChakra merged with MyGlamm and MyGlamm as a Co-founder, President
and Board Member to further strengthen the content, community to commerce approach adopted
by MyGlamm. Valued at over $1.2 Bn, MyGlamm has a portfolio of over 800+ products across
makeup, skincare and personal care. Backed by Accel Partners, Amazon, Bessemer Venture
Partners and Wipro Consumer - the group houses India’s fastest growing direct-to-consumer
brands.
Ms. Saggi tells, Harvard Business School Graduate (MBA 2012) where she was a Fulbright &
Tata Scholar. she has always been a tech enthusiast. She was formerly a Management Consultant
at McKinsey & Co. and at The Bridgespan Group (Boston) where she worked extensively in
Scaling Healthcare & Education Ventures. She is also a qualified lawyer ( BA.LLB (Hons)) from
National Law School, Bangalore) where she had the privilege of being elected University
President.
Ms. Saggi always passionate about learning and working with fellow entrepreneurs and am
especially a big believer in Women Shaping Tech. Formally, she has been a mentor at
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STARTUP STORIES BABY CHAKRA

Founder & CEO of BabyChakra, Naiyya Saggi. She is co-founder and president and spearheads the mom-baby vertical while also building out the overall community vertical for the group. She also joins the MyGlamm Board. Babychakra is the fastest growing platform & largest platform for Indian parents to discover care for their families. BabyChakra hosts the largest community of mothers and have also created the first of its kind globally, maternity and childcare marketplace. Baby chakra are an award winning venture and have won awards from Google, INC.com BusinessWorld and been featured in Techcrunch, Forbes, The Times of India, The Economic Times and The Guardian for their innovation. Saggi is the Co- Founder & Board Member at the Good Glamm Group - India’s fastest growing and largest content to commerce D2C house of brands and Founder of BabyChakra - India’s most trusted parenting platform. In 2015,Baby Chakra with the new vision of making parenting easier. The platform provides, to be & new parents with relevant information via intelligent communities & personalized content. It also creates a unique care network through access to trusted professionals in the medical world. BabyChakra has been consistently recognised as one of the Top Pregnancy Parenting technology products by Global Tech Powerhouses such as Google, Facebook and Microsoft as well as by international tech and health publications such as Healthline, Inc etc. In July 2021, BabyChakra merged with MyGlamm and MyGlamm as a Co-founder, President and Board Member to further strengthen the content, community to commerce approach adopted by MyGlamm. Valued at over $1.2 Bn, MyGlamm has a portfolio of over 800+ products across makeup, skincare and personal care. Backed by Accel Partners, Amazon, Bessemer Venture Partners and Wipro Consumer - the group houses India’s fastest growing direct-to-consumer brands. Ms. Saggi tells, Harvard Business School Graduate (MBA 2012) where she was a Fulbright & Tata Scholar. she has always been a tech enthusiast. She was formerly a Management Consultant at McKinsey & Co. and at The Bridgespan Group (Boston) where she worked extensively in Scaling Healthcare & Education Ventures. She is also a qualified lawyer ( BA.LLB (Hons)) from National Law School, Bangalore) where she had the privilege of being elected University President. Ms. Saggi always passionate about learning and working with fellow entrepreneurs and am especially a big believer in Women Shaping Tech. Formally, she has been a mentor at

Facebook's flagship #SheLeadsTech but informally its been wonderful to be a small part of hundreds of journeys and stories with fellow entrepreneursi. Babychakra is the fastest growing platform for parents to discover care for their families. Discover all you need as a parent: doctors, playschools, events, daycares and more. Connect with experts and other parents to make better decisions. BabyChakra is an online community, which provides information on conception, pregnancy, birth, and early childhood for parents and parents-to-be. The platform also provides with reviews of maternity and childcare services and content focusing on healthcare, nutrition, early learning and support services (daycare, nanny agencies). Launched in February 2015, the start-up plans to use the money raised for product development, strategic hires and to create localised content. The start-up makes money by providing a marketing platform to companies, including Johnson & Johnson, MamyPoko, Babyoye and Unilever. It is also in the process of launching a commission-based model where it will provide with the services in maternity and child care and charge a commission on the services booked. “We have been cash-positive from the past couple of months as money has been coming in from the top brands,” says Naiyya Saggi, founder and chief executive officer. The community comprises 500,000 mothers seeking advice and support and who share lessons learnt on their journey through pregnancy and parenthood. The start-up has a 40-member strong team and it aims to have two million monthly users by 2017. It is currently operational only in Delhi, Mumbai and Bengaluru and plans to expand to major metros. It competes with FirstCry, Tinystep and ZenParent in this segment. Ms. Saggi says, If you are an expecting parent and live in a nuclear family, with no support system to fall back on, there is a start-up you can look up to for advice and support during pregnancy and raising your child. BabyChakra is a social discovery parenting platform for young parents for pregnancy and childcare.Last month, it received an undisclosed amount of funding in the Series a round from Seattle-based RoundGlass. In 2015, the start-up had raised the seed round from Mumbai Angels, the Singapore Angel network, and Arihant Patniii.   

i (^) https://in.linkedin.com/company/babychakra ii (^) https://www.business-standard.com/article/companies/babychakra-makes-parenting-easier-for-you- 116103000461_1.html https://www.babychakra.com › about-us