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BLOCK 1 APPLIED SOCIAL PSYCHOLOGY: AN INTRODUCTION
Unit 1 Introduction to Applied Social Psychology
DEFINITION, NATURE AND SCOPE OF APPLIED SOCIAL PSYCHOLOGY
DIFFERENCE BETWEEN SOCIAL PSYCHOLOGY AND APPLIED SOCIAL PSYCHOLOGY
APPLIED SOCIAL PSYCHOLOGY AS A SCIENCE(5): Accuracy, Objectivity, Scepticism, Open-
mindedness, Ethics
APPLIED SOCIAL PSYCHOLOGY AND SOCIAL POLICY
LEVELS OF ANALYSIS(5): Interpersonal, Groups, Organisational, Community, Societal/ cultural
Unit 2 Methodological Approaches in Applied Social Psychology
CONCEPT OF RESEARCH IN APPLIED SOCIAL PSYCHOLOGY. GOALS OF PSYCHOLOGICAL
RESEARCH(DEPCA)
CHARACTERISTICS(4): (i) The purpose and objective(s) of the research needs to be stated in
clear and specific manner. (ii) research procedure needs to be planned adequately. (iii) Research design needs to be appropriately selected. (iv) Appropriate tools need to be used for data analysis.
RESEARCH CONCEPTS AND COMPONENTS: Constructs, Variables(IV, DV, EV), Population and
Sample, Sampling Techniques( Probability sampling : Simple random, Systematic random, Stratified, Cluster, Multistage. Non-Probability sampling : Convenient, Voluntary, Judgement, Quota, Snowball), Experimental and control group, Research design(true, faulty, quasi experimental, factorial, small), Methods of Data Collection(Interview, Psychological tests, Projective techniques, Questionnaire, Sociometry)
QUANTITATIVE RESEARCH IN APPLIED SOCIAL PSYCHOLOGY: Descriptive research(3):
(naturalistic observation, case study, survey method), Correlational research, Experimental research, Non-experimental research, Field experiments, Field Studies
ETHICS IN PSYCHOLOGICAL RESEARCH: Beneficence and Non-maleficence, Privacy and
Confidentiality, Anonymity, Informed Consent.
Unit 3 Qualitative Research in Applied Social Psychology
METHODS OF DATA COLLECTION IN QUALITATIVE RESEARCH IN APPLIED SOCIAL
PSYCHOLOGY(In-depth interview, Narrative Interviews, Focus Group, Participant Observation, Ethnography, Grounded theory, Case study)
BLOCK 2 INTERVENTION AND EVALUATION
Unit 4 Social Issues and Social Problems
DEFINITIONS AND NATURE OF SOCIAL PROBLEMS IN INDIA- NATURE(Shameful, Several
causes, Intertwined, Multifold solution, Utility value)
APPROACHES TO SOCIAL PROBLEMS(The consensus and structural-functional approach, The
conflict or alienation approach, Symbolic interactionism, The neo-conservative approach)
SOCIAL ISSUES AND Social Problems PROBLEMS(Gender Discrimination, Delinquency,
Poverty, Unemployment, Violence and Criminal Behaviour, Child and Elder Abuse)
Unit 5 Intervention and Evaluation
INTERVENTIONS. Types of Intervention(Personal, Programmatic, Trial). Intervention
Mapping(perspective of intervention planning: Participation perspective, Eclectic utilisation of the theories, System perspective, Ecological perspective). Various issues and constraints while intervention(Budgetary constraints, Participation of the stakeholders, Organisations constraints, Ethical constraints)
DESIGN AND IMPLEMENTATION OF INTERVENTION. Steps involved in the design and
implementation of intervention(Step1: Identification of a problem, Step2: Finding a solution, Step3: Setting of the goal and intervention designing, Step4: Implementation)
IMPACT ANALYSIS. EVALUATION(Evaluation of intervention could be ineffective due to
following reasons: 1) Inadequate theory and rationale of the intervention programme,
- Implementation is not carried out adequately, 3) Reaction and response of individuals for whom the intervention was designed, 4) Cultural incompatibility). Types of Evaluation(Process or formative, Outcome or summative, Developmental)
BLOCK 3 APPLICATION OF SOCIAL PSYCHOLOGY-I
Unit 6 Application of Social Psychology to Environment and Diversity
Effect of physical environment on human behaviour(Behavioural and emotional responses,
Health, Motivation). Effect of Human Behaviour on the Environment(Pollution, Global warming, Climate change). Social Dilemmas(three main forms of social dilemmas: Public goods problems, Social traps, Resource dilemmas). Social Design(main goals of social design: Meeting or matching the needs of the occupants, Ensuring the satisfaction of the users of the building, Bringing about change in behaviour, Facilitation of social support, Enhancing control, Using imageability)
SOCIAL PSYCHOLOGY AND DIVERSITY(common type of diversity: Religion, Age, Sex/Gender,
Disability). Cultural Diversity(various dimensions of culture: Individualism and collectivism, Power distance, Masculinity and femininity, Uncertainty avoidance, Long or short term orientation). Intergroup Relations(prominent approaches on reducing prejudice and discrimination- 1) Intergroup contact approach(Equal status, Intergroup cooperation, Common goals, Support by social and institutional authorities) 2) Social identity approach(De-categorisation, Re-categorisation, Crossed categorisation)
Unit 7 Application of Social Psychology to Community and Legal system
CONCEPT OF COMMUNITY(categories of community: Rural, Urban, Suburban). APPLICATION
OF SOCIAL PSYCHOLOGY TO COMMUNITY(values and approaches in community psychology: Sense of community, Ecological perspective, Promotion of wellbeing and prevention of problems, Respect for diversity, Social justice, Collaboration and community strength, Participation and empowerment of the citizens, Social action and bringing about social change, Empirical grounding)
APPLICATION OF SOCIAL PSYCHOLOGY TO THE LEGAL SYSTEMS. Social Psychology and
Crime(factors that lead to criminal behaviour: Deindividuation, Social facilitation, Antisocial patterns of attitudes, The frustration- aggression hypothesis). Social Psychology and Law(Social psychology and its application in legal system: Police investigation, Eyewitness testimony, Negotiations by lawyers, Jury, Prison climate)
Unit 8 Application of Social Psychology to Political Behaviour
INTRAPERSONAL PROCESSES(Attitude and Academic Achievement, Academic Self-concept
and Performance, Self-handicapping in the Classroom). INTERPERSONAL PROCESSES(Teacher Student Relationship, Peer Interaction, Cognitive Errors)
Unit 12 Application of Social Psychology to Sports
TEAMS IN SPORTS: Team Cohesion(factors that contribute to team cohesiveness: Size of
group, Competition with other groups, Similarity among group members, Success, Exclusiveness), Team Confidence(Performance accomplishment, Vicarious experience, Social persuasion, Physiological and emotional states), Team Building(Team-building interventions: Direct team-building intervention: Assessment, Education, Brainstorming, Goal-setting. Indirect team building intervention: Introductory stage, Conceptual stage, Practical stage, Intervention stage)
LEADERSHIP. Theories of leadership: Great person theory, Contingency model, Social identity
theory, Transactional and transformational theories of leadership, Multidimensional model of leadership. Leadership styles: Autocratic, Democratic, Laissez faire.
EFFECTIVE TEAM COMMUNICATION
Unit 13 Application of Social Psychology to Social Media
SOCIAL MEDIA: MEANING, TYPES AND USAGE. Development in media two different
ages(broadcast age, interactive age). Common form of media interactions: Email, Text messages, Blogs, Message boards, Apps, Games and Entertainment, Social networking sites. Types of Social Media: Social networks, Media networks, Discussion networks, Discussion networks, Blogging and publishing networks. Usage of Social Media.
HUMAN ATTRIBUTES AND SOCIAL MEDIA(human attributes that sustain social media
presence/key drivers of social media engagement: 1) Personality, 2) Age, 3) Gender, 4) Self- Esteem)
APPLICATION OF SOCIAL PSYCHOLOGY TO SOCIAL MEDIA(Cyberspace and Self, Cyberbullying,
Social Media and Mental Health)
Unit14 Application of Social Psychology to Health, Mental 256 Health and
Wellbeing.
SOCIAL PSYCHOLOGY AND HEALTH. The Social Influences on Health: Our social surroundings,
Housing Conditions, The food we eat, Transport, Family, friends and social communication. Social Norms and Social Support. Social Structure and Mental Health. Social Stigma and Mental Health.
APPLICATION OF SOCIAL PSYCHOLOGY TO PROMOTING HEALTH AND HEALTHY
BEHAVIOURS(Health Belief Model, Theory of Planned Behaviour, Stages of Change Model)
