Seminar III.
22/10/2024
1. Why?
- They wanted to create a balance between stakeholder
expectations and the success of the company
- Agreeing on a common interest
- Aligning vision and goals of the company with expectations
- CSR
- Pressure from other institutions
- Tobacco companies were excluded a lot of times, this was their
way of making others hear their voice
Reference for answer: Page 9 (11 on pdf) for the stages they followed,
Page 5 (7 in pdf), Page 8 (10 on pdf)
2. For whom does it produce the report?
- Stakeholders that took part in the dialogue and according to
their issues brought up
- At first, it was mainly for external stakeholders, it then became
essential for other business stakeholders, such as suppliers,
distributors, tobacco growers and retailers.
- Members of competition were not included. (page14 (16 of pdf))
- Concerns: Employees are not included as much as other
stakeholders. Informal meetings, attachment to company
culture. They say it’s already happening like that, but not formal
dialogue done. (page 13 (15 on pdf))
Reference for answer: Page 2 on pdf
3. What issues should the report address?
- The ones presented by the stakeholders mostly (issues
presented in page16 (18 on pdf)): public smoking, consumer
info., lower risk products, youth smoking prevention, citizenship,
corporate governance, responsible marketing, taxation and
pricing, environmental management, regulations.
