MINI CASE - 3
SELFRIDGES
DEPARTMENT STORE
PREPARED BY
Aviraaj Kaur Madan
19BMDR0005
Hetic: Digital Business
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Selfridges: A Store for Everyone - Case Study on Branding and Marketing, Summaries of Business Systems
An in-depth analysis of Selfridges, a department store in London, and its successful branding and marketing strategies. The case study covers topics such as sponsoring art galleries, PR role in the turnaround, and being a 'store for everyone'. The document also discusses the use of AIDA and CBBE models to justify the answers.
Typology: Summaries
2020/2021
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MINI CASE - 3
SELFRIDGES
DEPARTMENT STORE
PREPARED BY
Aviraaj Kaur Madan
19BMDR
Hetic: Digital Business
- Why would Selfridges sponsor for art galleries? London is one of the greatest destinations for art and culture. Attracts plenty of users with exhibitions, architecture, and programs Free admission It’s good to increase their brand exposure in
places of demand and show their respect &
Strategic planning CASE STUDY
CASE STUDY
- What was the role
03 of PR in the turnaround? Strategic planning
Wherever there were people, they were there.
Increase brand exposure.
In-store events, spice girls book signings, club nights, radio stations, collaborating with artists and designers with window displays.
Been a part of most things that the public enjoyed and that helped them build the relation over time.
Selfridges was for everyone. They basically had everything in terms of departmentals Been a part of all the famous industries; fashion, arts, music, etc They have been focusing on all major events of categories where the people are and in other ways they have all these categories in their stores.
- What brand values do you think Selfridges were trying to convey? STUDYCASE rMaegictatrS 3 ke ingt
3 CASE STUDY 3 Strategic Marketing
- How realistic is it to try to be a ‘store for everyone’?
They have 06 beenapartof
every industry and have seen a positive reaction in terms of sales, people visits and share value increased in the market. It is quite difficult to be a part of everything but they have shown presence quite well hence it is not unrealistic to be a ‘store for everyone.
They have shown growth.
CASE STUDY 3
- USE AIDA AND CBBE MODELS TO JUSTIFY YOUR ANSWERS.
Thank you!
Aviraaj Kaur Madan
19BMDR
08 StrategicMarketing