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Sales promotion notes for students, Study notes of Trade and Commerce

Kannur UniversityTrade and Commerce

Sales promotion notes for commerce students

Typology: Study notes

2021/2022

Available from 11/11/2022

kiran-avni
kiran-avni 🇮🇳

9 documents

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bg1
SALESPROMOTION
Salespromotionreferstothosesalesactivities
otherthanpersonalselling,advertisingand
publicitythatstimulateshorttermsales.The
basicpurpose‘istoenhanceonthespot
buyingbycustomersthroughseveralincentives.
.Incentivessuchasfreesamples,'‘gifts,
discountcoupons,prizecontests,
demonstrations,organisingshows,etc.,
encouragecustomersforgreaterpurchaseofa
particularproduct.Theseincentivesare
temporaryandnon-recurringinnature.
_Thesalespromotionactivitiesareextremely
usefulinthefollowingcases:
;(i)Tointroduceanewproduct.
ii)Toattractnewcustomers.
(iii)Toincreasesalesinslackseason-
pf2

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SALESPROMOTION

Salespromotionreferstothosesalesactivities otherthanpersonalselling,advertisingand publicitythatstimulateshortterm sales.The basicpurpose‘istoenhanceonthespot buyingbycustomersthroughseveralincentives. .Incentivessuchasfreesamples,'‘gifts, discountcoupons,prizecontests, demonstrations,organisingshows,etc., encouragecustomersforgreaterpurchaseofa particularproduct.Theseincentivesare temporaryandnon-recurringinnature. _Thesalespromotionactivitiesareextremely usefulinthefollowingcases: ;(i)Tointroduceanewproduct. ii)Toattractnewcustomers. (iii)Toincreasesalesinslackseason-

(iv)Tocreategoodwillamongthepresentand prospectivecustomers. (v)Tocreategoodpublicimage