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Ripped from Today's Headlines: The
Outlaw Biker Movie Cycle
Andrew Syder, University of Southern California, USA
When the "Pissed Off Bastards of Bloomington" and the "Booze Fighters" descended upon the small Californian town of Hollister during the 1947 Fourth of July weekend, turning the main street into a drag strip, outlaw motorcycle gangs emerged as a new form of social menace. Their exploits were first seen on film several years later in The Wild One (1953), but very few other biker movies appeared during the decade that followed. This all changed in the mid-1960s, however, when the headlines were filled with stories about the exploits of that most infamous gang of outlaw bikers, the Hell's Angels. Having spotted a story in Life magazine about a Hell's Angel's funeral, Samuel Z. Arkoff (the co-president of AIP) saw a hot topic that was ripe for exploitation (McGee, 1988: 55). He quickly enlisted Roger Corman to direct The Wild Angels (1966), with Peter Fonda starring as Heavenly Blues, a disaffected gang leader who suffers an existential crisis after the death and funeral of his friend, The Loser, played by Bruce Dern. The film went on to gross over $5 million -- the twelfth biggest moneymaker of its year -- and kick-started a major cycle of exploitation movies about outlaw motorcycle gangs. Although they have now been somewhat eclipsed by Fonda's return to the saddle in Easy Rider (1969), over fifty "chopper-operas" were unleashed onto cinema screens before the cycle ran out of gas in the early 1970s. The fact that the biker movie cycle began in earnest when it did -- almost twenty years after the Hollister incident and a decade after The Wild One -- can be attributed almost entirely to the flurry of media interest in the Hell's Angels at the time. This sense of topicality seems to be a trait common to most exploitation movie cycles, from 1950s rock 'n' roll films to 1960s LSD movies and 1970s blaxploitation. Riding the waves of current trends or controversies provides low-budget exploitation filmmakers with a means by which to market their swiftly made product. The more sensational the subject matter, the better. One need only look at exploitation movie posters and trailers to see how they promoted themselves around their timeliness, often literally lifting stories from newspaper headlines, as the case of The Wild Angels demonstrates. As a means of translating front page headlines into fictional feature films, exploitation movies also commonly use pre-existing genres as readymade narrative and thematic templates. For example, rock 'n' roll and LSD movies often fashion their narratives around the conventions of the social problem film and blaxploitation films borrow heavily from gangster and hardboiled detective genres. Biker movies are no different. As Martin Ruben argues, outlaw motorcycle pictures are "essentially a western or war or gangster or cop movie in biker drag, with a little rape thrown in on the side" (Ruben, 1994: 376). For example, Hell's Angels '69 (1969) is a heist movie in which two thrill-seeking rich kids use the cover of the club to rob Caesar's Palace in Las Vegas; The Losers (1970) is a war film in which a biker gang are enlisted for a mission in Vietnam; and the title of Werewolves on Wheels (1971) speaks for itself. The most common generic template, however, was that of the western, with the majority of biker movies drawing explicit parallels between outlaw motorcycle gangs and the Old West -- such that one might even be tempted to label them revisionist westerns.
In this essay, I will examine how press stories about the Hell's Angels were translated into the western-influenced chopper-operas of the biker movie cycle. By analyzing the intersection of topicality and genre conventions, my goals are twofold -- goals which are in many ways related, and which will hopefully shed light on each other. First, I wish to investigate the ambiguity surrounding representations of outlaw bikers, who remain elusive and contradictory figures. While some movies are more condemnatory than others, the depiction of most outlaw bikers falls somewhere between loveable rogue and demented storm trooper. My second aim is to better understand the dynamics of exploitation movie cycles. I especially wish to investigate why the cycles that appeared during the heyday of exploitation cinema in the 1950s, 1960s and 1970s never managed to sustain themselves for longer than four or five years. Why, for instance, were biker movies enormously successful in the late 1960s, but not before or since? Obviously, topicality is a major reason for this: once a fad falls out of fashion, audiences cease to buy tickets. The biker movie cycle suggests, however, that more than just topicality is at stake. Following the infamous Altamont Speedway murder of December 1969, the Hell's Angels received perhaps more press than ever before and continued to attract news stories throughout the 1970s, but this renewed attention did little to reverse the steady decline in interest in films about outlaw motorcycle gangs, with few notable biker movies being released after 1971. In his article, "The Short-Lived Life of the Hollywood LSD Film," Harry Benshoff turns to Rick Altman's recent work on genre to account for the brief lifespan of that particular cycle. Altman argues that, "[t]he Hollywood genres that have proven the most durable are precisely those that have established the most coherent syntax (the western, the musical); those that disappear the quickest depend entirely on recurring semantic elements, never developing a stable syntax" (Altman, 1999: 225). The LSD film became successful in the late 1960s, Benshoff argues, because of its semantic appeal, but lacked longevity because its syntactic meaning was muddled. In other words, the cycle possessed recurrent signs and iconography (such as psychedelic drug trips), but failed to organize them into stable, coherent meanings. As Benshoff remarks, "Were the films celebrating LSD use and colorful sensory expansion, or were they dramatizing the negative effects of LSD abuse?" (Benshoff, 2001: 29). The biker movie cycle could be characterized in a similar manner. The films possess a very recognizable set of semantic elements (such as choppers roaring down an open highway and filthy bikers wearing denim, skulls and swastikas), but remain quite ambivalent about what they all add up to. Although very useful, such an approach perhaps risks oversimplifying the dynamics of movie genres, not least because one could equally argue that all genres -- even the most durable -- contain complex and sometimes muddled syntactic meanings. Moreover, the fact that some movies from a particular genre or cycle possess antithetical viewpoints to others, while some possess no discernable viewpoint at all, does not in itself seem a sufficient explanation for why that genre or cycle failed to endure. Again, we can find this pattern occurring in just about every genre or cycle. This essay will instead argue that the lack of longevity of many exploitation movies cycles is not simply a result of them failing to develop a stable syntax, but is more specifically a result of them fusing together two separate forms of media -- news reports and movie genres -- each of which already possess their own well established semantic and syntactic structures. In other words, by combining topicality with genre conventions, exploitation movies often cause two separate and distinct sets of semantic and syntactic structures to butt up against each other and come into conflict, thus destabilizing the meanings contained within the cycle of
looking for a new teenage fad to launch and by reporters and commentators hungry for headlines. (Smith, 1965: 39) The other was Thompson, probably the only journalist to befriend and ride with the Angels, who chronicled his experiences in The Nation (The Motorcycle Gangs: Losers and Outsiders, 17 May 1965) and in his book, Hell's Angels: A Strange and Terrible Saga (1967). Thompson does not altogether deny the barbarity and lawlessness of some of the club's exploits -- especially after they stomped him -- but he spends considerable time examining the inaccuracies and exaggerations of the Lynch Report and the subsequent media frenzy. For example, he calls the 16 March 1965 article in the New York Times "a piece of slothful, emotionally biased journalism [and] a bad hack job" (Thompson, 1967: 36), blasting it for misquoting the Lynch Report and failing to mention that all charges in the Monterey rape case had been immediately dropped. Indeed, Thompson argues that the Angels became headline news largely because of "a curious rape mania that rides on the shoulder of American journalism like some jeering, masturbating raven. Nothing grabs an editor's eye like a good rape" (Thompson, 1967: 13). The remarks of Murray and Thompson seem to point towards an attempt by the Lynch Report and the mainstream media to define and maintain the status quo by demonizing the Hell's Angels and other outlaw motorcycle clubs. That the public image of the Hell's Angels was "created" by news media aimed at middle-America -- with much of their headline information deriving from law enforcement officials -- cannot be overstated, not least because biker gangs were almost exclusively comprised of working-class young men who had rejected the system. Much of the press coverage seems to exhibit a whiff of class fear, and the outlaw bikers clearly represented a threat to an image of the United States that the lawmakers and mainstream media were attempting to promote. This is particularly pertinent given the escalating civil unrest during the mid-1960s, of which outlaw motorcycle clubs were a facet: the aforementioned publications seem to have been engaged in an effort to valorize American national identity in the face of growing turmoil and embarrassment, both at home (civil rights protests, student movements, etc.) and overseas (the cold war, Vietnam, etc.). Life and The Saturday Evening Post , for example, even published pictorial essays during the period that used images of the nation's cities and landscapes to glorify an idea of "America the Beautiful" (Klinger, 1997). The demonizing of the Angels contributed to this sense of nation defining by associating outlaw bikers with values antithetical to those of middle-America. The threat that bikers were seen to pose to "ordinary" society was articulated by aligning them with an enormous range of deviant or antisocial discourses, including filthiness, vulgarity, abnormal sexuality, violence, criminality, fascism, alcoholism and willful unemployment. For example, the Lynch Report states that, "[p]robably the most universal common denominator in identification of Hell's Angels is their generally filthy condition. Investigating officers consistently report these people, both club members and their female associates, seem badly in need of a bath" (Thompson, 1965: 523). This is seconded by the Newsweek article of 29 March 1965, which remarks, "Who is a Hell's Angel? You can tell him by his back and his odor" (1965: 25). Similarly, the press coverage was particularly fascinated with the Angels' deviant sexual proclivities, from gang rape and orgies to the alleged trading and selling of women. As Time magazine remarks, "no act is too degrading for the pack" (1965: 23). The Newsweek article even erroneously speculates on the homosexuality of the Angels, an inference no doubt stemming from their custom of French kissing one another for shock value. The Angels proved to be particularly good fall guys in all of this because few people
had actually seen one in person, and because the Angels were more than willing to play up their immoral reputation as a means of counterattacking the conservative, middle-class values they had rejected in the first place. The motorcycle itself turned out to be one of the arenas in which this sense of national definition was most pronounced -- serving as a microcosm of a very specific set of tensions about nationhood, class and technology in sixties' America -- with a fierce ideological battle being waged by the mainstream news media over the vehicle's cultural meaning. First, there was an attempt to claim back the machine from its subcultural infamy among outlaw bikers, by equating it with discourses of civility and respectability. Second, there was a related attempt to counter the so-called "invasion" of the market by the Japanese manufacturers of lightweight bikes (spearheaded by Honda) -- an invasion that was part of the larger transformation of Japan into a world leader in high technology, including automobile, camera and electronics industries. Honda first started marketing motorcycles in the United States in 1959 and had dethroned American manufacturers as the market leader by the time of the mid- 1960s biker scandals. The company achieved this in part through their enormously successful advertising campaigns, which featured respectable, middle-class riders (young lovers, businessmen, grandmas) and the catchphrase, "You meet the nicest people on a Honda" -- an obvious slur on the bad reputation acquired by American bikes like the Harley-Davidson. Efforts to salvage the respectability of the American motorcycle had been felt ever since its image had been sullied by the Hollister incident. For example, a month after Hollister, an article appeared in Life (Life Goes Motorcycling, 11 August 1947) which focused on law- abiding, respectable motorcyclists. Similarly, the American Motorcycle Association (AMA) had fought a long war with outlaw bikers, proclaiming that renegade motorcycle clubs represented only one-percent of all riders -- to which the Hell's Angels responded by proudly wearing "1%" badges. However, concurrent with the 1960s outlaw biker scandals and the Japanese invasion, the desire to rehabilitate the image of American motorcyclists was particularly pronounced. Many of the same publications that condemned the Hell's Angels also ran numerous articles about respectable, middle-class motorcyclists, including Time (Two-Wheeled Chic, 11 September 1964), Popular Science (Civilized Cycles: Everybody Rides 'Em Now, July 1965), Popular Mechanics (Spotlight on the Commuter Cycle, November 1965), Esquire (Varoom at the Top: The Madison Avenue Motorcycle Club, November 1965), Seventeen (For the Fastest Ride Out of This World, Take a Motorbike, November 1966), Newsweek (Plight of the Motorcyclists, 27 March 1967) and The New York Times (New Breed of Motorcycle Buff is Businessman 5 Days a Week, 16 June 1969). The Esquire article, for example, reports that even the "respectable professional men" of Madison Avenue are beginning to ride motorcycles to work, that "varoom-varoom is now an established middle-class noise." Striving to dispel consumer fears of being associated with the Hell's Angels, the article announces that it is at last safe for anybody to purchase a motorcycle: "the old brute has been tamed, the rude beast sophisticated" (Summer, 1965: 141). In a similar manner, the Time article focuses on a life-insurance salesman whose motorcycle club is made up of "professional people and businessmen who've always had the forbidden-fruit desire to try it, but were afraid of the image" (1964: 78). And the piece in Newsweek centers on the president of a textbook illustrating company, asking us to pity big- city motorcyclists: "even if his black leather jacket has three buttons and a Brooks Brothers label, he's still a Hell's Angel to most of the populace" (1967: 88).
The Menace in the Movies The sense of outlaw motorcycle gangs as a contemporary social problem clearly carries over into the narratives of the biker movie cycle. The topicality of the films is evident in the manner in which many of the biker exploits detailed in the press coverage also show up in the movies as well, from the story on biker funerals in Life magazine that inspired The Wild Angels to endless examples of gang rape, drug taking, bar brawls and innocent civilians being terrorized. Many films of the cycle even feature real members of the Hell's Angels, providing the spectacle of authentic outlaw bikers for audiences who might never have seen one in the flesh. For example, several real Angels were cast as extras in The Wild Angels and the Oakland Chapter appear as themselves in both Hell's Angels on Wheels (1967) and Hell's Angels '69 -- with major speaking parts in the latter. These biker movies are not documentaries, of course, and they augment their topical elements with ingredients culled from genres like the western. Parallels to the western are perhaps most famously rendered in Easy Rider , which names its protagonists after iconic figures of the Old West (Billy and Wyatt) and during one scene crosscuts between them tending to their bikes and a cowboy tending to his horse. This analogy is further evident throughout the cycle in the iconography of the biker riding his chopper on the high plains, resembling a cowboy on his horse (not least because bikers are seen riding through the same Mojave Desert landscapes used to shoot many westerns), and in narratives of outlaw bikers descending upon small communities, which recall similar western plots of outlaw gunslingers riding into town. Angels' Wild Women (1971) and Hellriders (1974) even explicitly refer to their small town settings as being movie locations for westerns. A number of biker movies also feature Native American characters: the hero of The Born Losers (1967) is part-Indian; The Savage Seven (1968) is set on a reservation; and one of the gang members in Satan's Sadists (1969) is Native American. Furthermore, several biker movies even remade earlier westerns: Hell's Belles (1968) reworks Winchester '73 (1950) and Chrome and Hot Leather (1971) borrows many elements from The Magnificent Seven (1960). As we have already seen, the press coverage of the Hell's Angels was enveloped in a process of defining American life and culture, drawing on discourses of modernity and respectable, civilized society. The defining of America is also central to the structures and concerns of the western genre, which similarly employs discourses of modernity and civilization to do so. Newspaper reports and movie westerns, however, obviously offer different ways of looking at and representing society, generally possessing different syntactic meanings. Newspapers provide present tense analyses of current events. Reports about the Hell's Angels, for example, are very specific to a set of tensions in 1960s American society and industry. Westerns, on the other hand, offer re-imaginings of a past era and only address contemporary society indirectly, through historical allegory. They rewrite the nation's past as a means of understanding its present: their retelling of the birth of modern America reflecting the nation's current state of being. In other words, while both the press coverage of bikers and the western genre address many of the same issues, they do so within different sets of semantic and syntactic structures. This was particularly pronounced during the late 1960s with the release of a new wave of westerns, including The Shooting (1966), Once Upon a Time in the West (1969), Butch Cassidy and the Sundance Kid (1969), The Wild Bunch (1969) and High Plains Drifter (1972). Many film scholars have pointed out how a significant transformation of the western genre took place during the period. Robin Wood argues that the western genre became much
more violent, nihilistic and anti-social as it entered an "apocalyptic" phase (Wood, 1978). Will Wright and Thomas Schatz both describe a shift from "classical" to "professional" westerns in which the preservation of social values became increasingly less important (Wright, 1975; Schatz, 1981). And J. Hoberman argues that "confidence in the western began to ebb in response to the struggle for civil rights at home and the questioning of imperial ambition abroad" (Hoberman, 1998: 86). In other words, in contrast to the aforementioned news media -- which condemned outlaw bikers and celebrated respectable, civilized riders, promoting an idea of "America the Beautiful" -- westerns (and other film genres) of the late 1960s began to express antiestablishment sentiments by presenting outlaws as heroes and by depicting society and lawmakers as inherently corrupt. By fusing the two together, one could say that biker movies often get caught in the crossfire. The cycle's syntactic meaning becomes unstable precisely because of the differences between the press coverage and the western genre. The ensuing conflict is particularly historical in character, in that the contemporary concerns of the press reports and longer term historical myths of the western genre are played out at the same time in the biker movie, creating a tension between past and present. Biker movies cannot simply be classified as revisionist westerns, because westerns are historical narratives that function as allegories of the present day and biker movies significantly differ by being set in the present tense, not the past. Nor can they simply seen as analogues of the press coverage, because they take topical, contemporary narratives and filter them through the myths of the Old West. These tensions result in dual, often contradictory readings that compete for meaning within the texts, especially when such issues as modernity and civilization are evoked. While far from comprehensive, I will illustrate this through an analysis of some of the primary components of the biker movie, all of which involve a blending of press reports and movie westerns: (1) how bikers are configured as outlaws; (2) the relationship between bikers and the small towns they invade; (3) the relationship between bikers and modern cities and technology; and (4) the representation of movement and travel.
- In most biker movies, it is unclear whether we should revile or celebrate the outlaw motorcycle gangs, which seems to stem from how outlaws were configured differently in press reports and western movies during the period. How one responds to the gangs in biker movies is heavily colored by whether one reads their outlaw status against attitudes in press stories or attitudes in contemporaneous westerns -- perhaps more so than how any specific film might encourage us to respond. For example, even in films which depict bikers as unrelentingly despicable and villainous, such as The Born Losers or Satan's Sadists , one could argue that the gangs still possess many of the same antiheroic, antiestablishment traits that made outlaws popular in the westerns of the period. Conversely, in films which represent bikers in a fairly sympathetic light, such as The Savage Seven or Hell's Angels '69 , the gangs cannot quite shrug off the baggage they carry from their press reports, which made them seem so heinous that surely nobody could embrace them whole-heartedly.
- The sense of bikers as outlaws is commonly reinforced by tales of them invading small, rural townships, a regular feature of press reports ever since the Hollister incident. In these news stories, the small town appears to be a repository for traditional American values. The notion of the ostensible "purity" of the small town being raped, pillaged and defiled by outlaw bikers seems to serve as yet another means by which the news media sought to illustrate the perceived threat of the Angels to the American way of life. The small town has played a similar role in the traditional settlement and frontier narratives of the western genre,
The Hell's Angels of the 1960s represented a disaffected portion of this K-Marted labor force, most being blue-collar workers from factories and steel-mills whose livelihoods had been destroyed by technological industrialization. As such, the Angels were a thorn in the side of any attempt to promote the United States as the pinnacle of modernity and respectable civilization -- superior to social and industrial competitors like the Soviet Union and Japan -- because they represented a very visible and disgruntled reminder of the costs paid for the supposed advantages of the American way of life. In other words, the press coverage of the Angels could be seen as papering over the ideological cracks of modernization. By demonizing outlaw bikers for tainting American technological achievement and threatening respectable civilians, attention is directed away from how the Angels' activities were in many ways calculated and legitimate responses to their socio-economic disenfranchisement. As a result, the image of outlaw motorcycle gangs popularized by the mainstream news media was one founded upon a set of tensions very specific to social and industrial transformations during the period. By lifting this image of bikers out of the press reports and placing them within the contexts of the western genre, this sense of historical specificity becomes destabilized. The result is that two separate and distinct moments of socio-industrial change become blurred. As already noted, westerns function as historical allegories, only addressing contemporary concerns indirectly or metaphorically. This becomes quite problematic in the case of biker movies because western narratives are firmly associated with an earlier, very different socio- historical moment -- the industrial revolution and the birth of modern America -- which commonly plays out in stories about agrarian communities being wiped out by modern technology and industry, perhaps best symbolized by the protagonist being run over and killed by a car at the end of The Ballad of Cable Hogue (1970). When these two separate sets of connotations butt up against one another in the biker movie cycle, conflicting structures of meaning emerge, often resulting in anachronism because the films are positioned in relation to two different moments of social and industrial change. The Born Losers seems a particularly pronounced example of this. Billy Jack is a Vietnam veteran who runs into trouble with a motorcycle gang upon his return to the United States. A dichotomy is established in the film between life in America before he left for Vietnam and life after. Prior to leaving, Billy Jack had made his income through horses and the rodeo circuit. Upon his return, he learns that these are no longer viable professions because horse riding and rodeo have been replaced by motorcycle riding and outlaw biker gangs. The dichotomy is clearly intended to evoke nineteenth century modernization narratives about the death of agrarian life, as found in the western genre, but comes across as quite absurd and anachronistic in the context of a late 1960s setting. This kind of explanation for the rise of outlaw motorcycle gangs fails to ring true because that particular narrative does not correspond to the specific socio-industrial climate from which outlaw bikers really emerged. Such tensions are further complicated in most biker movies by only showing bikers on desert highways or in rural towns, heightening parallels to the western by removing all signs of modern urban spaces. By eschewing representations of contemporary city life, biker movies effectively make motorcycle gangs the embodiments of modern society because, by way of their machinery, they are the most technologically advanced community. Their attacks on small towns represent the threats of city life and modern technology on rural life, replaying those nineteenth century narratives of modernization. However, the image of outlaw motorcycle gangs from press reports also still persists, wherein bikers were instead represented as Neanderthal savages and threats to modern society -- a threat imagined to be
almost like the barbarity of a pre-civilized age invading the present day. Furthermore, modern technology is represented in this press coverage not as a threat to agrarian life, but rather as something to be celebrated: bikers are condemned not because of their association with modernity, but because of their perceived abuse of it. This tension is especially evident in films which feature the real Hell's Angels, such as Hell's Angels '69. In this film, it is a particularly distracting experience to watch Sonny Barger (the President of the Hell's Angels) perform as himself. This is in part due to the fact that he is an appalling actor, but it is also because we simultaneously read him as both Sonny (himself) and "Sonny" (a character in a fictional story). Sonny is a man who lived in Oakland and possessed a very specific and well publicized relationship to that city, both in terms of his socio-economic status and his reputation. "Sonny," on the other hand, is represented as a nomadic wanderer who camps out in the Mojave Desert like a cowboy and has no apparent ties to the social, economic or industrial infrastructures of modern city life. Were the two to actually meet, they probably wouldn't recognize each other -- yet both battle for dominance in Barger's far-from-Oscar-caliber performance.
- Perhaps the most commonly shared characteristic of biker movies is the riding montage. No biker movie is complete without at least three or four lengthy sequences of little narrative value during which bikers are seen rolling in packs down an open highway, often with a pop song playing in the background. The emphasis given to this aspect of biker life seems to mirror the fascination press reports had with the Angels' holiday runs. As noted earlier, accounts of motorcycle riding in newspapers and magazines were organized around delineating between socially valuable and socially unacceptable uses of the vehicle. In one corner were placed forms of travel that serve a useful social function, such as stories about commuting businessmen or respectable professionals who have taken up riding as a weekend hobby. In the other corner were placed outlaw motorcycle gangs, who show no interest in contributing positively to society and instead use their motorcycles to tear up the countryside and terrorize the community. Travel and movement are also important facets of the western genre, stemming from pioneer narratives of journeys westward to the land of milk and honey -- thus also aligning travel and movement with social progress and modernity. In many westerns of the 1960s, however, the journey narrative is another element of the genre that is subverted, attacking those traditional associations of movement with modernity and new birth. For example, in films such as Ride in the Whirlwind (1966), The Wild Bunch and Butch Cassidy and the Sundance Kid , movement is ultimately futile and divorced from social progress: the protagonists are instead fleeing society, and only with their deaths do the journeys end. Travel is also associated with aimlessness, nihilism and death in High Plains Drifter and The Shooting. In the former, Clint Eastwood's title character is a ghostly apparition, an angel of vengeance who drifts the high plains, dishing out biblical retribution. In the latter, a journey through increasingly barren landscapes explicitly turns into an existential metaphor, a manhunt with no discernable motivation or purpose. The riding montages in biker movies are similarly depicted as being aimless and without final destination. This is reinforced during one riding sequence in Hell's Angels on Wheels which is accompanied by a song entitled "Going Nowhere," as well as by Fonda's nihilistic statement at the end of The Wild Angels that "there's nowhere to go." It remains unclear in most movies, however, whether such sentiments critique or celebrate this nihilism. In many ways, like the news media accounts of motorcyclists, this aimlessness can be read critically as
criminality, and the exploits of the Angels neatly fit those discourses because of their criminal behavior and the perceived threat they posed to respectable, law-abiding citizens. Those sensationalist elements have a very different function within the structures and formulas of exploitation filmmaking. Subjects like criminality, violence and sex are generally present in exploitation movies to titillate rather than inform. The historical and industrial contexts of exploitation films attest to this. Between the 1950s and the 1970s, the primary exhibition space for such films was the drive-in circuit. As both Kerry Segrave and Randall Clark have detailed, the major studios refused to distribute first-run, second-run and often even third-run releases to drive-in theatres, so independent companies like AIP stepped in to fill the void with youth-oriented exploitation pictures, often using ad campaigns that fanned the fires of the generation gap between teenagers and parents (Segrave, 1992; Clark, 1995). This drive-in audience has regularly been characterized, by critics and filmmakers alike, as an unsophisticated crowd -- hence the emphasis on action, titillation and sensationalism in most exploitation movies. A neat dichotomy between informed, educated Newsweek readers and titillated, unsophisticated drive-in audiences is of course far too simplistic. One could certainly argue that news stories aim to titillate as well as inform -- as the newsroom saying goes, "if it bleeds, it leads" -- and obviously not all members of drive-in audiences were unsophisticated grunts. However, a degree of differentiation remains relevant, if only because exploitation filmmakers imagined their audience to be more turned on by cheap thrills than weighty social commentary. As a result, by lifting the sensationalist or fashionable ingredients from news stories, exploitation films could be characterized as being more interested in the semantic elements of the press coverage than the syntactic meanings. What Time or Newsweek ultimately have to say about the Hell's Angels seems less relevant to the workings of biker movies than the fact that outlaw motorcycle gangs were a hot topic with many titillating and exploitable elements. In other words, exploitation films seem to, more often than not, pay little regard to replicating the structures of meaning in which those elements first appeared. In the case of the 1960s biker movie cycle, the western genre seems to have been chosen because of its ostensible similarity to the motorcycle gang phenomenon in the press, since westerns also feature semantic elements such as outlaws, savages, desert wildernesses and small towns. The fundamental differences between their deeper structures of syntactic meaning, however, ultimately results in confusion and ambivalence, and leaves the Hell's Angels as elusive and as contradictory today as they ever were. References: Altman, Rick (1999) Film/Genre. London: British Film Institute. Benshoff, Harry M. (2001) The Short-Lived Life of the Hollywood LSD Film, The Velvet Light Trap 47, (Spring), pp. 29-44. Clark, Randall (1995) At a Theater or Drive-In Near You: The History, Culture, and Politics of the American Exploitation Film. New York; London: Garland. Gottlieb, Carl (1965) The Upward Mobility of the Motorcycle, Esquire (November), pp. 138-
Hoberman, J. (1998) How the Western Was Lost, in Jim Kitses and Gregg Rickman (eds.), The Western Reader. New York: Limelight Editions, pp. 85-92. Klinger, Barbara (1997) The Road to Dystopia: Landscaping the Nation in Easy Rider, in Steven Cohan and Ina Rae Hark (eds.), The Road Movie Book. London: Routledge, pp. 179-
McGee, Mark Thomas (1988) Roger Corman: The Best of the Cheap Acts. Jefferson: McFarland. Murray, William (1965) The Hell's Angels, Saturday Evening Post (20 November), pp. 32-
Ruben, Martin (1994) Make Love Make War: Cultural Confusion and the Biker Film Cycle, Film History 6 (3), (Autumn 1994), pp. 355-381. Schatz, Thomas (1981) Hollywood Film Genres. Philadelphia: Temple University Press. Segrave, Kerry (1992) Drive-In Theaters: A History From Their Inception in 1933. Jefferson: McFarland. Soja, Edward (1993) Postmodern Geographies. London; New York: Verso. Summer, Michael (1965) Varoom at the Top: The Madison Avenue Motorcycle Club, Esquire (November), p. 141. Thompson, Hunter S. (1965) The Motorcycle Gangs: Losers and Outsiders, The Nation ( May), pp. 522-526. Thompson, Hunter S. (1967) Hell's Angels: A Strange and Terrible Saga. New York: Random House. Wood, Robin (1978) Return of the Repressed, Film Comment 14 (4), (July-August), pp. 24-
Wright, Will (1975) Sixguns and Society: A Structural Study of the Western. Berkeley; Los Angeles: University of California Press. Two-Wheeled Chic, Time (11 September 1964), pp. 78-80. The Wild Ones, Newsweek (29 March 1965), p. 25. The Wilder Ones, Time (26 March 1965), p. 23. Plight of the Cyclists, Newsweek (27 March 1967), pp. 88-89. Filmography: Angels Hard as They Come. Dir. Joe Viola. New World Pictures. 1971.
