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Writing a Master's Dissertation or Doctoral Thesis: Structure and Research Guidelines, Schemes and Mind Maps of Marketing

Guidelines for writing a master's dissertation or doctoral thesis, compiled by prof. Flip du plessis from the university of pretoria. It covers the structure of a thesis, the importance of original research, competence in research processes, and the use of appropriate research and statistical techniques. It also emphasizes the need to relate findings to theoretical foundations and draw conclusions.

Typology: Schemes and Mind Maps

2021/2022

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PROPOSED STRUCTURE OF A MASTER DISSERTATION
AND DOCTORAL THESIS
Compiled by Prof. Flip du Plessis
Dept. of Marketing and Communication Management
University of Pretoria
2005
As a rule a master’s dissertation or doctoral thesis should:
Make a distinct and meaningful contribution to the body of
knowledge through original research
Demonstrate competence in research processes
Understand appropriate research and statistical
techniques
Be able to report, interpret and integrate findings in a
cohesive manner
Relate findings to the theoretical foundation of the study
and draw conclusions from findings
Indicate implications of the research
TITLE PAGE
ABSTRACT
ACKNOWLEDGEMENTS
TABLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
LIST OF DIAGRAMS/EXHIBITS
(Page numbering of the above in Roman letters)
CHAPTER 1 INTRODUCTION
1.1 Introduction
1.2 Background
1.3 Problem statement
1.4 Hypotheses/propositions/objectives
1.5 Importance of the research
1.6 Methodology (sources, population, sample, measuring instrument, data
collection, data analysis)
1.7 Demarcation/scope of study (International, national, geographic area)
1.8 Structure of the dissertation/thesis
1.9 Conclusion
pf3

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PROPOSED STRUCTURE OF A MASTER DISSERTATION

AND DOCTORAL THESIS

Compiled by Prof. Flip du Plessis Dept. of Marketing and Communication Management University of Pretoria 2005

As a rule a master’s dissertation or doctoral thesis should:

  • Make a distinct and meaningful contribution to the body of knowledge through original research
  • Demonstrate competence in research processes
  • Understand appropriate research and statistical techniques
  • Be able to report, interpret and integrate findings in a cohesive manner
  • Relate findings to the theoretical foundation of the study and draw conclusions from findings
  • Indicate implications of the research

TITLE PAGE

ABSTRACT

ACKNOWLEDGEMENTS

TABLE OF CONTENTS

LIST OF TABLES

LIST OF FIGURES

LIST OF DIAGRAMS/EXHIBITS

(Page numbering of the above in Roman letters)

CHAPTER 1 INTRODUCTION

1.1 Introduction 1.2 Background 1.3 Problem statement 1.4 Hypotheses/propositions/objectives 1.5 Importance of the research 1.6 Methodology (sources, population, sample, measuring instrument, data collection, data analysis) 1.7 Demarcation/scope of study (International, national, geographic area) 1.8 Structure of the dissertation/thesis 1.9 Conclusion

CHAPTER 2 THEORETICAL FOUNDATION

2.1 Introduction 2.2 (Base theory of the sub-discipline) 2.3 etc 2.4 Conclusion

CHAPTER 3 RESEARCH PROBLEM THEORY

3.1 Introduction 3.2 (Theoretical frameworks/models, and related research issues) 3.3 etc 3.4 Conclusion

CHAPTER 4 RESEARCH DESIGN AND METHODOLOGY

4.1 Introduction 4.2 Justification for the methodology (population, method of data collection, measuring instrument, operationalisation of variables, qualifying questions) 4.3 (Research procedures including method of analysis, and statistical techniques employed) 4.4 Ethical considerations 4.5 Limitations 4.6 Conclusion

CHAPTER 5 RESEARCH RESULTS

5.1 Introduction 5.2 Description of the sample/respondents (indication of representativeness) 5.3 Analysis of data (supporting tables/figures/exhibits/diagrams etc, use of statistical analysis to interpret findings, validity and reliability of the data). 5.4 Conclusion

CHAPTER 6 CONCLUSIONS AND IMPLICATIONS

6.1 Introduction 6.2 Conclusions on each hypothesis/research issue/proposition (based on the results in chapter 5). 6.3 Conclusions on the research problem 6.4 Relation to theory 6.5 Implications and recommendations (management, academia/scholars) 6.6 Limitations 6.7 Recommendations for future research 6.8 Conclusions

LIST OF REFERENCES