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Producers’ Titles and Job Descriptions in Television and New Media, Summaries of Media Management

An overview of the different titles and job descriptions of producers in nonscripted and scripted television, and new media. It explains the roles of executive producers, showrunners, senior producers, integrated producers, associate producers, line producers, staff producers, segment producers, independent producers, and field producers. It also highlights the differences in their responsibilities, such as finding finances, controlling budgets, supervising crew and cast, managing ideas, negotiating contracts, and overseeing technical and administrative aspects.

Typology: Summaries

2021/2022

Available from 09/17/2023

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IV. Producers’ Titles and Job Descriptions
In both nonscripted and scripted television, and in new media, producers can also be
writers and/or directors
From show to show and genre to genre, producers’ titles and job descriptions can vary
considerably
Producers’ Titles and Job Descriptions:
Executive Producer:
o Makes the deals
o Finds the finances
o Usually, they set up and control the budget
o May hire various crew and cast
o Can be in charge of other producers for one or more projects
There may be several executive producers and co-executive producers on a single project. For
example, one may be the liaison between the network and the press, another deal directly with
talent and creativity, and a third with budgets and business planning.
Showrunner:
o Responsible for the overall creative direction of a series
o Often he may have the title of executive producer
o Might be the original creator of the show and/or the writer of the show’s
storyline overview
o Usually the primary writer
o Sometimes manages and guides other writers in creating the scripts
o Often may rewrite scripts and make sure they’re delivered on schedule
o Might be involved in pitching a new show idea to a network and casting the
actors
o Maintains the essential vision of the show
The showrunner on a reality show, talk show, news, specials, and so on may not always be as
involved in the writing and may be more involved with generating, selling, and/or managing
ideas. A showrunner can be a writer, a producer, or both, and has the power to hire or fire,
shouldering the burden of the show’s success or failure.
Producer (Senior Producer, Supervising Producer):
o They can be an entrepreneurial producer or a producer commissioned to come
in at any stage to work on the project
o Initiates ideas and hires and coordinates the crew
o Might be the writer and/or the director, or might hire them
o Supervises and controls the budget
o Supervises and controls the technical and administrative aspects throughout the
project
o Oversees contracts and negotiations
o May receive a percentage of the final profits, if any, as well as a regular salary
Integrated Producer:
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IV. Producers’ Titles and Job Descriptions

  • In both nonscripted and scripted television, and in new media, producers can also be writers and/or directors
  • From show to show and genre to genre, producers’ titles and job descriptions can vary considerably

Producers’ Titles and Job Descriptions:

  • Executive Producer: o Makes the deals o Finds the finances o Usually, they set up and control the budget o May hire various crew and cast o Can be in charge of other producers for one or more projects There may be several executive producers and co-executive producers on a single project. For example, one may be the liaison between the network and the press, another deal directly with talent and creativity, and a third with budgets and business planning.
  • Showrunner: o Responsible for the overall creative direction of a series o Often he may have the title of executive producer o Might be the original creator of the show and/or the writer of the show’s storyline overview o Usually the primary writer o Sometimes manages and guides other writers in creating the scripts o Often may rewrite scripts and make sure they’re delivered on schedule o Might be involved in pitching a new show idea to a network and casting the actors o Maintains the essential vision of the show The showrunner on a reality show, talk show, news, specials, and so on may not always be as involved in the writing and may be more involved with generating, selling, and/or managing ideas. A showrunner can be a writer, a producer, or both, and has the power to hire or fire, shouldering the burden of the show’s success or failure.
  • Producer (Senior Producer, Supervising Producer): o They can be an entrepreneurial producer or a producer commissioned to come in at any stage to work on the project o Initiates ideas and hires and coordinates the crew o Might be the writer and/or the director, or might hire them o Supervises and controls the budget o Supervises and controls the technical and administrative aspects throughout the project o Oversees contracts and negotiations o May receive a percentage of the final profits, if any, as well as a regular salary
  • Integrated Producer:

o They can create and manage interactive content for the web, gaming, mobile, and newer systems o Is equally adept at directing teams of producers and designers o They are able to draft project goals, schedules, and budgets o Has mastered most software programs o Can shoot live action o Deals easily with both vendors and clients

  • Associate Producer: o Also called the co-producer or assistant producer o Producer’s right hand o Does specific jobs that the producer assigns o Their work can be on the creative side, such as helping to set up interviews on a talk show, and can also lean toward administrative tasks, such as making production schedules, allotting budgets to departments, booking talent and/or crew, research, interviewing talent, finding locations, and more
  • Line Producer (Production Manager, Unit Production Manager, Producer, or Co- Producer): o Is most involved in the day-to-day operation from the beginning to the end of the project o Keeps budgets on track and compares estimated costs to actual expenditures o Represents the administrative side of television o Turns ideas into reality by figuring out the logistics of a project o Keeps the production on schedule o Breaks down the script into a storyboard and its components for production, and decides the sequence of shooting that’s most cost-effective o They work closely with the producer(s) in various aspects of location scouting, transportation, and lodging
  • Staff Producer: o Generally hired on a permanent or per-project basis o Works in a network or production company as an employee with benefits. o The job usually involves producing an ongoing aspect of the show that’s assigned to them
  • Segment Producer: o In magazine format shows, news broadcasts, talk shows, and reality-based programming, they are assigned to one of several stories aired within the program o May produce their own segment o Some shows may have several teams comprised of a producer, PAs, a camera operator, and an editor who work together on their segment
  • Independent Producer: o May own their own company with a capable infrastructure, and work on projects for a network, another production company, or a variety of clients o May have a complete staff, or hire on an as-needed basis o Usually pays their own insurance, benefits, taxes, and other expenses like overhead and equipment
  • Field Producer: o A producer who is “in the field” or at a location some distance away from the primary producer. o They can be on the scene faster and less expensively o Can work flexibly in a variety of fields like sports, entertainment, and news