Q) Should Brisk be advertised on primetime TV or with viral ads in the
months following the Super Bowl ad? Why?
A) In this case, since the budget is limited, the viral ads are more doable for Brisk.
The benefits of TV ads:
Broader audience.TV has better mass appeal than other forms of advertising for a
number of reasons. Some watch the TV to stay abreast with the latest financial
information, while others simply enjoy viewing comedy shows, dramas, sport
shows and news.
This is a great way to advertise your goods and products as it reaches a wider
audience from different backgrounds. * It is intrusive while some consider
intrusiveness as harmful, but for those involved in advertising it’s a great
opportunity to reach the target audience. Although some viewers may be offended
by many commercials, many will never miss their show after the commercial.
Therefore, this allows you to reach a wider audience. * A variety of communication
techniques
According to recent statistics, the average person watches TV for almost an hour
every day, which is far more than one spends reading the magazine or listening to
radio. Unlike radio, TV viewers enjoy a variety of commercials without
interruption whatsoever, thus it is a great way to reach the target audience. Even
though advertising is a flexible form of advertisement, it is slightly expensive than
other advertising methods such as the radio. The benefits of Viral ads:
* Easy to execute. There are several methods of sending viral contents or messages
and all of them are easy to do. Among those methods are sending email, instant
messaging, and using web sites. Sending viral messages through these media will
not take much effort and time. * Low-cost. As compared to sending direct mails,
viral marketing proves to be cheaper and a more cost-effective method. With just a
little investment on viral advertising, its power can reach even hundreds of
thousands of people as compared to spending the same amount of money to
traditional advertising methods. That is because the only money to spend is for
sending the initial set of viral contents, then forwarding or replicating the message
will not require additional costs anymore. * Good targeting. With viral marketing,
there is a huge probability that the message will reach people that are interested in
