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Pardot Specialist Exam Study Guide 2022 with complete solution, Exams of Accounting

A comprehensive study guide for the pardot specialist exam in 2022. It covers various aspects of pardot navigation, including the four main sections, default user roles, prospect management, campaign tracking, and automation rules. The guide also addresses topics such as prospect-campaign relationships, progressive profiling, landing page builders, and salesforce integration. The detailed explanations and practice questions make this document a valuable resource for individuals preparing for the pardot specialist exam. The content covers a wide range of pardot features and functionalities, providing a thorough understanding of the platform and its capabilities. This study guide can be particularly useful for university students, professionals, and lifelong learners interested in marketing automation and salesforce ecosystem.

Typology: Exams

2023/2024

Available from 08/17/2024

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Pardot Specialist Exam Study Guide
2022 with complete solution
Pardot Navigation is divided into four main sections:
A) accounts, prospects, reports, and admin
B) marketing, prospects, contacts, and admin
C) marketing, prospects, reports, and admin
D) marketing, contacts, reports, and admin Answer- C
Pardot Navigation is divided into four main sections:
A) marketing, prospects, reports, and admin
B) accounts, prospects, reports, and admin
C) marketing, prospects, contacts, and admin
D) marketing, contacts, reports, and admin Answer- A
Automation is under the ________ tab in the navigation menu.
A) Marketing
B) Prospects
C) Reports
D) Admin Answer- A
You can set up scheduled emails underneath which tab in the navigation menu?
A) Marketing
B) Prospects
C) Reports
D) Admin Answer- A
You can access records for your prospects under which tab in the navigation menu?
A) Marketing
B) Prospects
C) Reports
D) Admin Answer- B
You can send one-to-one emails under which tab in the navigation menu?
A) Marketing
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Pardot Specialist Exam Study Guide

2022 with complete solution

Pardot Navigation is divided into four main sections: A) accounts, prospects, reports, and admin B) marketing, prospects, contacts, and admin C) marketing, prospects, reports, and admin D) marketing, contacts, reports, and admin Answer- C Pardot Navigation is divided into four main sections: A) marketing, prospects, reports, and admin B) accounts, prospects, reports, and admin C) marketing, prospects, contacts, and admin D) marketing, contacts, reports, and admin Answer- A Automation is under the ________ tab in the navigation menu. A) Marketing B) Prospects C) Reports D) Admin Answer- A You can set up scheduled emails underneath which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin Answer- A You can access records for your prospects under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin Answer- B You can send one-to-one emails under which tab in the navigation menu? A) Marketing

B) Prospects C) Reports D) Admin Answer- B You can view page views under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin Answer- B You can access conversion rates under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin Answer- C You can create/sync custom objects from which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin Answer- D You can set up email authentication protocols under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin Answer- D You can import users under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin Answer- D The Prospects Created chart shows prospects who have: A) Converted through any means, including being imported or manually created. B) Interacted with a Pardot Asset in the last 24 hours. C) Been exported from Pardot via the Export Wizard. D) Visited any website that has Pardot tracking code enabled. Answer- A

Pardot offers four default user roles. They are: A) Admin, Marketing User, Sales Manager, Sales User B) System Administrator, Developer, Sales Manager, Sales User C) Admin, Marketing User, Partner User, Sales User D) Developer, Marketing User, Sales Manager, Sales User Answer- A Your company has a field in Salesforce that captures product preferences, and you'd like to use that information in Pardot. You should: A) Create a custom field in Pardot and map it to the corresponding field in Salesforce. B) Export the field information from Salesforce and import it into Pardot. C) Select a default field in Pardot to map to the desired field in Salesforce. D) Manually update prospect records to reflect their product preferences. Answer- A Pardot can track visitors interactions and activities, even when they're pre-conversion, with: A) Snippets B) Elves C) Tracking cookies D) Email addresses Answer- C Which two kinds of cookies does Pardot set? (Choose 2) A) Third party cookie B) Visitor Cookie C) First Party Cookie D) Session Cookie E) Opt In Cookie Answer- B,E Which two kinds of cookies does Pardot set? (Choose 2) A) Opt In Cookie B) First Party Cookie C) Visitor Cookie D) Third party cookie E) Session Cookie Answer- A,C What is the Opt In Cookie for Pardot named? A) pi_opt_in B) pie_opt_in C) pardot_opt_in D) opt_in_pi

E) opt_in_pardot Answer- A What is the Opt In Cookie for Pardot named? A) pardot_opt_in B) opt_in_pardot C) pi_opt_in D) opt_in_pi E) pie_opt_in Answer- C Pardot tracking code respects the Do Not Track feature in browsers. Of the below list, which on is STILL tracked, even when Do Not Track is turned on? A) Custom redirect links B) Email sends, opens, and clicks C) Form and landing page views D) File downloads E) Page views Answer- B Pardot tracking code respects the Do Not Track feature in browsers. Of the below list, which on is STILL tracked, even when Do Not Track is turned on? A) File downloads B) Form and landing page views C) Form and landing page submissions D) Custom redirect links E) Page views Answer- C Where can you find the Pardot tracking code, so it can be inserted to begin setting cookies for site visitors? A) Marketing | Campaigns | Website Tracking | View Tracking Code B) Marketing |Tracking Code C) Reports | Campaigns | View Tracking Code D) Administration | View Tracking Code Answer- A Where should the campaign tracking code be pasted in your web page HTML? A) After the tag. B) Before the tag. C) Before the tag. D) After the tag. E) Before the tag. Answer- C An email in Pardot is sent to:

How many Pardot campaigns can a prospect belong to at one time? A) 1 B) 2 C) 4 D) 8 Answer- A Prospects have what kind of relationship with Salesforce campaigns? A) Many to Many B) Many to One C) One to One D) One to Many Answer- D Prospects have what kind of relationship with Salesforce campaigns? A) One to One B) One to Many C) Many to One D) Many to Many Answer- B Dependent fields in Pardot are: A) Fields that have the same value as a field earlier in the form. B) Fields are hidden by default, that appear based on a value entered in another field on the form. C) Fields are visible by default, that disappear based on a value entered in another field on the form. D) Always text fields. Answer- B Gathering more information over time based on a submitter's previous responses is also known as: A) Additional Profiling B) Progressive Personalization C) Progressive Profiling D) Profile Update Answer- C Which one of the below is NOT a valid reason to use a form handler, instead of a form? A) You are under strict instructions not to change your company's web site. B) You manage an existing complex form structure. C) It's easier to paste in one line of code than to design a new form. D) You want to post a form submission to more than one database. E) You use a third party form tool.

F) You already use Salesforce Web2Lead forms. Answer- C For server-side posts, enable ___________ on the form handler to prevent Pardot from tracking your server as the prospect. A) Kiosk/Data Entry Mode B) Cookie Tracking Mode C) Auto Form Fill Mode Answer- A A hidden field that is visible to bots but not humans, used to prevent bots from posting to your forms, is called a: A) Hidden Field B) Anti-Spam Field C) Honeypot Field D) Bot Blocker Field Answer- C Which of the following is a benefit of building your forms in Pardot? A) Pardot forms let you maintain your existing lead generation structure B) Pardot forms integrate directly with third party tools. C) Pardot forms allow you to send data to 3rd party applications. D) Pardot forms allow you to use progressive profiling and dependent fields to collect data. Answer- D What type of data can you use as the basis of progressive profiling in Pardot? A) Any existing data in fields B) Only blank field values C) Only the prospect score D) Only the prospect grade Answer- A Why use dependent fields? A) It keeps forms short, increasing conversion rates. B) It keeps forms topical by only asking relevant questions C) It increases conversion rates, because it is a feature that's interesting to visitors. D) Both A and C Answer- A Why would a company choose to use form handlers over a form within Pardot? A) To maintain an existing lead generation strategy B) To protect against bot submissions C) To access form views and error data in Pardot D) To use form submissions as criteria for automation rules. Answer- A

E) Known Visitors Answer- A,C,D What information can you access on the Prospect List? Choose 3. A) Name B) Grade C) Email D) Company E) Date of Conversion Answer- A,B,D What information can you access on the Prospect List? Choose 3. A) Date of Last Activity B) Title C) Score D) Grade E) Email Address Answer- A,C,D You can see the score, grade, assigned user, and recent interaction within the Insight section of the Prospect record. A) True B) False Answer- A Which fields are required, in order to create a new Pardot custom field? (Choose 3) A) Name B) Custom Field ID C) Tags D) Salesforce Field Name E) Type Answer- A,B,E What three fields are required when creating a new Pardot Prospect manually? Choose three. A) Last Name B) Email C) Company D) Campaign E) Profile Answer- B,D,E Choose the field which is NOT required when creating a manual Pardot Prospect. A) Email B) Last Name C) Campaign

D) Profile Answer- B What three fields are required when creating a new Pardot Prospect manually? Choose three. A) Last Name B) Score C) Email D) Campaign E) Company Answer- B,C,D These allow you to perform certain ongoing marketing and sales actions based on criteria that you specify. A) Automation Rules B) Segmentation Rules C) Dynamic Lists D) Completion Actions Answer- A Allows you to perform one time sales or marketing actions for prospects based on criteria that you specify. A) Automation Rules B) Segmentation Rules C) Dynamic Lists D) Completion Actions Answer- B Allows you to choose criteria to build lists. These lists continually check prospects for matching criteria and add them if they are found, or remove them if they stop matching the criteria. A) Automation Rules B) Segmentation Rules C) Dynamic Lists D) Completion Actions Answer- C Marketing and sales actions triggered when a prospect successfully submits a form or form handler, downloads a file, clicks on a custom redirect, visits a landing page or opens an email. A) Automation Rules B) Segmentation Rules C) Dynamic Lists D) Completion Actions Answer- D A best practice is to unpause multiple Automation rules at the same time.

C) False, if that action is NOT set to adjust the prospect score. D) False, if that action is set to adjust the prospect score. Answer- B,C A page view will cause a prospect record to sync between Pardot and your CRM - Choose all that apply. A) True, if that action is set to adjust the prospect score. B) True, if that action is NOT set to adjust the prospect score. C) False, if that action is NOT set to adjust the prospect score. D) False, if that action is set to adjust the prospect score. Answer- A,C True or false: You can send a prospect email by using Completion Actions. A) True B) False Answer- B Filters allow you to _________ certain types of visits, clicks, or other actions from your campaign results and email notifications. A) Include B) Exclude C) Sort D) Describe Answer- B Once a filter is set up it immediately goes into effect. True or False? A) True, However it's important to remember that the filter will only work on new visitors. B) True, it will work on both new visitors and retroactively C) False, the filter won't go into effect until the next business day. D) False, the filter will only work on previous visitors and will not be applied to new visitors. Answer- A User Role Security limits are used to limit (Choose 3) A) Max number of emails the person can send B) Max number of images someone can put in an email C) Max number of custom redirects someone can use on a page D) Max number of prospects the person can export E) Max number of records someone can import Answer- A,D,E Completion actions will not execute for filtered activities - True, or false? A) True B) False Answer- A

Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder? A) Add custom account fields to Pardot and map to Salesforce B) Import and merge existing records from all systems to Salesforce C) Import and merge existing records from all systems to Pardot D) Add custom prospect fields to Pardot and map to Salesforce Answer- B Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Pardot. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Pardot. How should the data be imported? A) Import unavailable prospects in Pardot; perform permission pass. B) Import all prospect data and create a suppression list. C) Import only the list of mailable prospects in Pardot. D) Import unmailable prospects in Pardot; mark as global opt-out. Answer- D Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Pardot implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Pardot in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Pardot? A) Create a folder structure, import, and map sales users, and transfer email templates into Pardot. B) Set up a Pardot campaign, import necessary subscriber lists, and transfer email templates to Pardot. C) Implement Pardot tracking code, set up email authentication, and create page actions for website views. D) Set up email authentication, import necessary subscriber lists, and transfer email templates into Pardot. Answer- D Lenoxsoft is transitioning from their current marketing automation platform to Pardot. They have a landing page that they wish to migrate over to Pardot and need to

  • Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend? A) Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list B) Build an Automation rule :: Prospect Campaign is :: Salesforce is :: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list C) Build a Dynamic LIst :: Prospect Campaign is :: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list. D) Build an Automation rule :: Prospect Created Dats ago is :: 100 :: and prospect scoe :: is less than :: 10, Action :: add to list Answer- C Lenoxsoft needs to sync their Salesforce custom objects to Pardot prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems? A) Configure the Salesforce custom object to relate to the account, lead, or contact B) Adjust the sync behavior on the pardot custom object to use the Salesforce value C) Perform a full Pardot database sync, prior to creating the Salesforce custom object D) Create the Pardot custom object on the prospect level before the prospect Account level. Answer- A Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Pardot Administrator wants to enable person accounts and understand how this configuration affects the syncing from Pardot to Salesforce. Given default Pardot and Salesforce syncing behavior, which statement is correct when Person Account are enabled? A) The Salesforce person account record will only sync with the prospect record in Pardot. B) Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with the person account. C) Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with contact and account. D) The Salesforce contact level and account level fields will only sync with prospect fields in Pardot.q Answer- B Lenoxsoft's licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field

"Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following:

  • Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status
  • Sends a series of reminders to Prospects who have NOT yet renewed
  • Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up? A) Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract :: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user." B) Build a dynamic list with the criteria of :: Prospect Custom Field :: Contract :: is :: Renewed. Associate the list to the Renewal Engagement list email and add an action of "Notify assigned user" C) Build a dynamic list with the criteria of :: Prospect Custom Field :: Contract :: is :: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals. D) Build an automation rule with the criteria of :: Prospect Custom Field :: contract :: is :: blank. Add an action of "Add to List" and an action of "Notify assigned user." Answer- C Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements:
  • Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added.
  • Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program? A) Create a completion action based on the Lead Status field value. B) Create a dynamic list based on the Lead Status field value C) Create a segmentation rule based on the Lead Status field value D) Create an automation rule based on the Lead Status field value Answer- A LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition.

These types of rules : Define criteria, only let you take action once, and are great for initial processes A) Automation Rules B) Segmentation Rules C) Completion Actions Answer- A These are - Not rule based, and fire EACH and EVERY time a prospect takes the chosen action: A) Automation Rules B) Segmentation Rules C) Completion Actions Answer- C If there isn't necessarily a reason to remove a prospect from a contact list, the best automation to use is: A) Automation Rule B) Completion Action C) Dynamic List D) Segmentation Rule Answer- B What types of Salesforce fields don't sync with Pardot fields? A) Lookups B) Formula Fields C) Picklists D) Dependent fields Answer- A What happens to the opportunity in Pardot if it's deleted from your CRM? A) The opportunity will be deleted from Pardot B) The opportunity will still be available in Pardot C) The opportunity will move the the recycling bin D) The opportunity will no longer be associated with the prospect in Pardot Answer- C Can you tie multiple Salesforce accounts to one Pardot account? A) Yes, you can have up to 2 Salesforce accounts linked to one Pardot account. B) No, you can only have one Salesforce connector at a time. C) Yes, but you would need to contact Pardot Support to enable the feature for you. D) Yes, but it's only available to customers with the Pro Edition Answer- B How can a prospect's score be changed? A) Automation rules B) Profile C) Completion Actions

D) Dynamic Lists Answer- A,C You have been asked to create a new Pardot user who should have the ability to export and import lists. They should also be able to edit emails and landing pages. What role do you give them? A) Marketing User B) Custom user role C) Marketing Manager D) Limited Admin Answer- B You just returned from a trade show. You have 300 new leads that you met at the show and you want to enter them into Pardot and send them a follow up list email. How do you set this up? A) Create both a campaign and a list for the prospects B) Create a campaign C) Create a list D) Create a campaign and an automation rule Answer- A Which links are tracked in a Pardot email? A) anything starting with http://, https:// B) All links are tracked C) any link to a Pardot landing page D) any links to a Pardot landing page or your company website. No external links are tracked. Answer- A A prospect has ran through all five steps in your engagement program. You decide you want to add an extra email before step number two. Will the prospect receive the new email? A) Yes, but only if 'restart engagement program' is enabled in settings B) Yes, the prospect will receive the new email, but only if the setting is enabled in the engagement program. C) Yes, the prospect will receive the new email in the engagement program. D) No, the email won't send to prospects who have already completed the engagement program Answer- D What do Sales users have access to in Pardot? A) Access to prospects and ability to send list emails only B) Access to prospects and ability to send 1:1 emails C) Access to prospects only D) Access to prospects, emails and landing pages Answer- B You have a custom redirect setup for one of your Facebook ads. You want to view how many unique clicks the redirect has. Where do you view this information?