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A comprehensive study guide for the pardot specialist exam in 2022. It covers various aspects of pardot navigation, including the four main sections, default user roles, prospect management, campaign tracking, and automation rules. The guide also addresses topics such as prospect-campaign relationships, progressive profiling, landing page builders, and salesforce integration. The detailed explanations and practice questions make this document a valuable resource for individuals preparing for the pardot specialist exam. The content covers a wide range of pardot features and functionalities, providing a thorough understanding of the platform and its capabilities. This study guide can be particularly useful for university students, professionals, and lifelong learners interested in marketing automation and salesforce ecosystem.
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Pardot Navigation is divided into four main sections: A) accounts, prospects, reports, and admin B) marketing, prospects, contacts, and admin C) marketing, prospects, reports, and admin D) marketing, contacts, reports, and admin Answer- C Pardot Navigation is divided into four main sections: A) marketing, prospects, reports, and admin B) accounts, prospects, reports, and admin C) marketing, prospects, contacts, and admin D) marketing, contacts, reports, and admin Answer- A Automation is under the ________ tab in the navigation menu. A) Marketing B) Prospects C) Reports D) Admin Answer- A You can set up scheduled emails underneath which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin Answer- A You can access records for your prospects under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin Answer- B You can send one-to-one emails under which tab in the navigation menu? A) Marketing
B) Prospects C) Reports D) Admin Answer- B You can view page views under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin Answer- B You can access conversion rates under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin Answer- C You can create/sync custom objects from which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin Answer- D You can set up email authentication protocols under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin Answer- D You can import users under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin Answer- D The Prospects Created chart shows prospects who have: A) Converted through any means, including being imported or manually created. B) Interacted with a Pardot Asset in the last 24 hours. C) Been exported from Pardot via the Export Wizard. D) Visited any website that has Pardot tracking code enabled. Answer- A
Pardot offers four default user roles. They are: A) Admin, Marketing User, Sales Manager, Sales User B) System Administrator, Developer, Sales Manager, Sales User C) Admin, Marketing User, Partner User, Sales User D) Developer, Marketing User, Sales Manager, Sales User Answer- A Your company has a field in Salesforce that captures product preferences, and you'd like to use that information in Pardot. You should: A) Create a custom field in Pardot and map it to the corresponding field in Salesforce. B) Export the field information from Salesforce and import it into Pardot. C) Select a default field in Pardot to map to the desired field in Salesforce. D) Manually update prospect records to reflect their product preferences. Answer- A Pardot can track visitors interactions and activities, even when they're pre-conversion, with: A) Snippets B) Elves C) Tracking cookies D) Email addresses Answer- C Which two kinds of cookies does Pardot set? (Choose 2) A) Third party cookie B) Visitor Cookie C) First Party Cookie D) Session Cookie E) Opt In Cookie Answer- B,E Which two kinds of cookies does Pardot set? (Choose 2) A) Opt In Cookie B) First Party Cookie C) Visitor Cookie D) Third party cookie E) Session Cookie Answer- A,C What is the Opt In Cookie for Pardot named? A) pi_opt_in B) pie_opt_in C) pardot_opt_in D) opt_in_pi
E) opt_in_pardot Answer- A What is the Opt In Cookie for Pardot named? A) pardot_opt_in B) opt_in_pardot C) pi_opt_in D) opt_in_pi E) pie_opt_in Answer- C Pardot tracking code respects the Do Not Track feature in browsers. Of the below list, which on is STILL tracked, even when Do Not Track is turned on? A) Custom redirect links B) Email sends, opens, and clicks C) Form and landing page views D) File downloads E) Page views Answer- B Pardot tracking code respects the Do Not Track feature in browsers. Of the below list, which on is STILL tracked, even when Do Not Track is turned on? A) File downloads B) Form and landing page views C) Form and landing page submissions D) Custom redirect links E) Page views Answer- C Where can you find the Pardot tracking code, so it can be inserted to begin setting cookies for site visitors? A) Marketing | Campaigns | Website Tracking | View Tracking Code B) Marketing |Tracking Code C) Reports | Campaigns | View Tracking Code D) Administration | View Tracking Code Answer- A Where should the campaign tracking code be pasted in your web page HTML? A) After the tag. B) Before the tag. C) Before the
tag. D) After the