Employee Motivation and Retention Strategies at Adobe: A Case Study, Study Guides, Projects, Research of Organization Behaviour

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ORGANISATIONAL BEHAVIOUR

PROJECT

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OVERVIEW

Adobe is the global leader in digital media and digital marketing solutions. Their creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and They’re changing the world through digital experiences.

Adobe is best known for its Adobe Flash web software ecosystem, Photoshop image editing software, Adobe Illustrator vector graphics editor, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite, as well as its successor Adobe Creative Cloud.

Adobe was founded in December 1982 by John Warnock and Charles Geschke , who established the company after leaving Xerox PARC in order to develop and sell the PostScript page description language.

As of 2019, Adobe has more than 21,000 employees worldwide, about 40% of whom work in San Jose. Adobe also has major development operations in Newton, Massachusetts; New York City, New York; Minneapolis, Minnesota; Lehi, Utah; Seattle, Washington; and San Francisco, California in the United States. It also has major development operations in Noida and Bangalore in India.

MEDICAL

Adobe’s medical plans feature comprehensive benefits to take care of your health care needs. From physiotherapy and nutritionists, to hospital visits and prescription drugs—They’ve got you covered.

Group Health Insurance

This policy covers hospital expenses related illness, disease or injury. Your spouse, dependent parents and up to two children are covered as well.

Coverage includes:

• Hospitalization benefits with a “Family Floater” maximum of INR 700,000 for the entire family and a sublimit of INR 500,000 for parents.
• Maternity-related hospitalization expenses of up to INR 100,000 (counted toward your total benefit of INR 700,000).
• 20% copay for all parent claims.
• Critical illness, which supplements your medical and disability.

Health Checkup

To help you stay fit and be healthy, They offer an annual health screening through Medi Assist Healthcare Services. This benefit, available to all regular employees who have worked at Adobe for at least one month, allows you to get a free health checkup each year at prominent medical centers. The same benefits are extended to your dependents at subsidized rates, and there are multiple other discounted options available through the MediBuddy portal.

Home Health Care

As a regular employee, you have access to discounted home health care services, including doctor visits and nursing care.

Onsite Health Facilities

You also have access to the following services:

• Pharmacy helpdesk
• General Physician
• Gynecologist
• Physiotherapist

PROVIDENT FUND

Adobe matches your contributions to the Provident Fund, up to 12% of your basic salary. You’ll fill out an enrollment form on your first day of work.

Forms you may need to complete for various needs are :

• (^) Declaration form
• Loan request form
• Nominee change form
• Withdrawal form

Voluntary Provident Fund (VPF)

You can contribute up to 88% of your salary to the VPF. You can start and stop these contributions at any time at Excelity.

Gratuity

In appreciation of your service to Adobe, all employees who have worked at least five years at Adobe will receive additional money on their last paycheck. The amount of this extra money—called “gratuity”—is 15 days of wages for every year of service.

WELLNESS RESOURCE & FITNESS BENEFITS

Health Coaching

Succeed with the help of a qualified dietician! When you decide to make healthy changes to your lifestyle, consider the guidance of a personal dietician. A dietician will work with you to achieve your goals—such as managing weight, improving your fitness, eating healthy with a hectic schedule and many more.

Health Risk Assessment

Get a personalized report of your health risks and opportunities! The assessment asks you simple questions about your health. Once completed, you’ll receive a detailed health report, a health risk rating and simple actions you can take to improve. The assessment is free and confidential—no one will see your information without your permission.

Onsite Health Facilities

They’ve invested in bringing health care to you. At work, you have access to many clinics and fitness facilities like :

• Physiotherapy Clinic
• Doctor on campus
• Medical specialist on campus
• Pharmacy helpdesk
• Yoga, meditation and Zumba

Headspace Meditation App

Headspace is a personal trainer for your mind. The Headspace app gives you access to short, guided meditation sessions—delivered straight to your phone or browser—that help you manage your stress, sleep better, find your focus, boost your creativity and achieve more balance in your life. It’s meditation made easy —and it’s free to Adobe employees.

Wellness Reimbursement Program

We want to help you and your immediate family members maintain a well- rounded, healthy lifestyle. We will reimburse you up to INR 38,688 in 2019 for gym memberships, fitness classes, nutritional counseling and much more.

PERKS & OTHER VOLUNTARY BENEFITS

Commuter Program

Late Night Transport : This free service gets you home safe if you stay at work past 10pm. With your manager’s approval. Company Car Benefit : All employees can get a company car through the car lease program. Here are the highlights

• The Car Lease Plan is through Lease Plan India Pvt. Limited.
• You can lease the car for either 36 or 48 months; it is in Adobe’s name.
• You’ll pay about 65%–75% of the leasing cost to cover the cost of car, interest rates, road tax, etc.

Employee Assistance Program (EAP)

When life management issues arise, you don't have to go it alone. Adobe offers the Employee Assistance Program (EAP) at no cost to you and available 24/7, 365 days a year. It provides you and your dependents access to confidential, short-term professional counseling services. You’re eligible for up to six free sessions per life issue each calendar year. You also have access to a full range of tools and resources on a variety of topics to assist you in balancing your work and personal needs.

Education Reimbursement

Adobe’s Learning Fund will reimburse you up to INR 703,412 for tuition and books for courses, graduate programs and certain certifications that meet the reimbursement benefit's eligibility criteria.

Professional development reimbursement

Adobe’s Learning Fund will reimburse you up to INR 70,341 for short-term learning opportunities and skill development.

Recognition

Patent award program : Adobe knows smart and creative people work here. You deserve recognition and rewards for the patents and inventions that you produce.

Founders’ Award : The Founders’ Award is an annual, global award program to recognize employees who consistently exemplify Adobe’s core values throughout the year and make a significant contribution to the company.

TIME OFF BENEFITS

Public Holidays

12 days are declared public holidays.

Time Off

• Vacation - 15 days per year; carry forward limit is 45 days (No leave credit beyond the limit)
• Casual Leave - 8 days per year
• Sick Leave - Up to 10 days per year
• Company Winter Break - 5 days deducted from your Casual Leave. (If no Casual Leave is available, days will be deducted from your Vacation Leave.)

Sabbatical Leave

Paid time off granted based on years of continuous service*:

- 4 weeks after 5 years of continuous service •5 weeks after 10 years of continuous service •6 weeks after 15 years or more of continuous service.

Maternity Leave

26 weeks for the birth or adoption of a child including time for recovery and bonding. Please refer to the policy for more details.

Paternity Leave

10 paid paternity days are available for fathers to bond after the birth or adoption of a child. These days are in addition to PTO and must be used within 6 months of the delivery of the new born.

Miscarriage Leave

Maximum of six weeks immediately following the day of miscarriage.

Bereavement Leave

Employees can use 20 workdays (4 weeks) which are not a part of PTO days in case of death of grandparents, parents/(in-law), sibling, spouse and child.

EMPLOYEES REVIEWS

Sr. Technical Support Engineer – Noida, U.P.

Overall Adobe experience was good and fun loving. Though culture @ Adobe, Noida (company related policies) is awsome, its internal project working sometimes is similar to other Indian MNC out there. Which means, management will show favourism in promoting, giving good work. So if someone joins a project where above is not a problem, then you will love the company. It does not fire people, gives free food and amazing other benefits. Its great company to work for.

Social Media Marketing Manager – Noida, U.P.

Strategies to build an individual depending on their calibre, management is actually working on it. All you need a zeal and in return you are awarded with options to grow.

Territory Account Manager – Noida, U.P.

Great place to work

• Sound knowledge of Consultative Selling, Cost Control & Revenue Maximization.
• Managing customer accounts providing end to end solution
• Customer interaction; need assessment; risk management; develop customer satisfaction and loyalty through extensive relationship management..
• Making an offer viable to the client commercially as well as technically.
• Independently managing the entire sales process includes advising the best product as per the customer’s requirement, sending the quote, coordinating with decision maker of the organization and then closing the sales for India.
• Individually managing the entire sales process includes advising the best solution as per the customer’s requirement, discovering hidden business needs and driving it towards closure.

Adobe Proposal Manager - Bengaluru, Karnataka

Free lunches, lots of employee friendly policies, great CSR programmes I was very happy to be a part of. I had a great team and surrounding teams in our vertical. I loved the quality of minds I worked with. I loved being a part of Adobe and I loved my job. I would still be working there if I didn't have to relocate with my family. There are many advantages for those that know to make the most of their role and the policies of the company. You will have ample opportunity to grow and apply yourself to your role and passions.

Associate Account Manager – Noida, U.P.

Best part was working and playing games with friends. Best culture which make you efficient and team player. Flexibility to work and support from the team mates where the one of the factor I loved at adobe.