Solutions to Seminar #7 Activities (24 April – 28 April 2023)
The Gateway to Asia
24/04/2023 Solutions--Seminar #7 (24 April – 28 April 2023): NBS-
5118B-22 1
NBS-5118B-22
Operations Strategy and Management
Arijit Bhattacharya
Steve Jones
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Operations strategy management seminar 7, Study notes of Production and Operations Management
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Solutions to Seminar #7 Activities (24 April – 28 April 2023)
The Gateway to Asia
24/04/ Solutions--Seminar #7 (24 April – 28 April 2023): NBS- 1 NBS-5118B- Operations Strategy and Management
Arijit Bhattacharya
Steve Jones
Solutions--Seminar #7 (24 April – 28 April 2023): NBS- 24/04/2023 2
Activity #1: Which pen would you choose and why?
A (^) B C (^) D (^) E
Solutions--Seminar #7 (24 April – 28 April 2023): NBS- 24/04/2023 4 Quality Management (from Lecture #7, 20 March 2023)
“…can contribute to improvement by making the changes to operations
processes that lead to better outcomes for customers ”
Quality
- (^) Organisational perspective – reducing internal failure costs…and consistent
conformance to customers’ expectations
- (^) Customer perspective?
Solutions--Seminar #7 (24 April – 28 April 2023): NBS- 24/04/2023 5
My assessment of ‘trade-offs’ + versus –
A B C D E
A: Nice design (Appearance) but I want it with black ink… (Functionality) B: Black pen, easy to use (Functionality) but label is smudged (Durability) C: Nice design (Appearance) but no ink included / difficult to hold / ink not consistent (Functionality; Reliability) D: Black pen (Functionality) but top keeps falling off and is difficult to put on (Recovery) E: Most consistent (Reliability) but I don’t like the orange colour (Appearance)
Solutions--Seminar #7 (24 April – 28 April 2023): NBS- 24/04/2023 7
Activity #2: Analysis
- (^) Assess the solutions from 5 companies (slide 5) using
- (^) A Benchmark – what?
- (^) Product X
- (^) What else could we assess solutions against?
- (^) A Benchmark – what?
Solutions--Seminar #7 (24 April – 28 April 2023): NBS- 24/04/2023 8
Activity #2: Analysis
A Benchmark – what?
Product X
We will assess against… Performance objectives
Solutions--Seminar #7 (24 April – 28 April 2023): NBS- 24/04/2023 10
Activity #2: Assess 5 emerging technology companies in China, and propose 2
companies SG could partner with
Information based on initial testing performed vs. UK benchmark ( Product X )
- which 2 companies would you pick? Performance Objective UK Chinese Company 1 Chinese Company 2 Chinese Company 3 Chinese Company 4 Chinese Company 5 Cost X More expensive More expensive Much more expensive More expensive Nearly the same Quality X Poorer quality^ Best quality of the 5 Similar quality Poorer quality (^) Poorer quality Dependability X Less^ Less Nearly as good Less Less Flexibility X Best^2 nd best 4 th Best 3 rd (^) best 5 th (^) best Time (Speed) X Faster^ Faster Slightly slower Fastest Nearly the same Sustainability X Better^ Better Better Better^ Better
Solutions--Seminar #7 (24 April – 28 April 2023): NBS- 24/04/2023 11
Activity #2: Assess 5 emerging technology companies in China, and propose 2
companies SG could partner with
See also Slack, Brandon-Jones and Burgess (2022) and Lecture #
Justification - Brief Recap from Lecture #7 (20 March 2023)
Performance Objectives
Sandcone theory/model
Focus of Q2b!
24/04/ Solutions--Seminar #7 (24 April – 28 April 2023): NBS- 13
Sandcone Theory (from Lecture #7, 20 March 2023)
Applying this in the Real-World
Quality
- (^) Provide high-performance products ( Functionality; durability… )
- (^) Offer consistent, reliable quality ( Reliability… )
- (^) Improve conformance to design specifications ( Appearance; Recovery…)
Dependability
- (^) Provide fast deliveries
- (^) Meet delivery promises ( On-Time & In-Full )
- (^) Reduce production lead time (Boyer and Lewis, 2009)
24/04/ Solutions--Seminar #7 (24 April – 28 April 2023): NBS- 14
Sandcone Theory (from Lecture #7, 20 March 2023)
Applying this theory in the Real-World?
Examples involving products and supply networks?
Speed (Flexibility)
- (^)?
- (^)?
- (^)?
Cost
- (^)?
- (^)?
- (^)?