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SWOT AND CPM

Matrix

Company: ONGC

Name: Uttam Khokhariya

Batch: BBA-LLB (2016-21)

SWOT Analysis of ONGC SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. It is intended to specify the objectives of the business venture or project and identify the internal and external factors that are favorable and unfavorable to achieving those objectives. Users of a SWOT analysis often ask and answer questions to generate meaningful information for each category to make the tool useful and identify their competitive advantage. SWOT has been described as the tried-and-true tool of strategic analysis.

(1) Strengths

 ONGC is India's largest crude oil and natural gas producer it’s Contributes 70%+ of India's crude oil production and 80%+ of India's natural gas production  High profit making and high revenues its revenues is 13 billion US $ in year 2018  Has over 30,000 employees in its workforce  Strong advertising and branding of the company along with recognition from several awards  Strong brand name of ONGC company  Owned by the Government of India, ONGC has got a strong financial backing

(2) Weakness

 Competition: Tata Petrodyne, which is a subsidiary company of the TATA

brand, is considered to be one of the leading Oil and Gas companies with a turnover of around $200 billion. Oil India Limited (OIL) is also considered to be the second highest hydrocarbon E&P (Exploration & Production) company and has more than 11,000 employees with a business turnover of 35 Billion Dollars.

 Cost of production: In the fiscal year that ended on March 31, 2018,

ONGC logged 4000-corer loss on natural gas output as the government mandated the price for fuel was less than the average cost of production. The company claims that there is no more profitable business in natural gas because the cost of the production is very much higher than the gas prices.

 Investment in R&D: The Company’s investment in Research and

Development is said to be below the leading players in the industry. Even though ONGC is spending a good amount on the R&D aspect, however, the company has not been able to compete with the leading players in the industry when it comes to innovation. The company has come across

CPM Matrix:

 CPM matrix stands for Competitive Profile Matrix and is a powerful

strategic analysis tool. CPM allows business owners, stockholders and other interested parties to see the strengths and weaknesses of all major competitors in an industry on a single page. This helps visualize and communicate the competitive landscape. Critical Success Factor Weight ONGC Indian Oil Corporation Essar Oil Rating Score Rating Score Rating Score Advertising 0.20 3 0.60 4 0.80 2 0. Quality of Services 0.10^3 0.30^4 0.40^2 0. Price Competitiveness

Management 0.10^3 0.30^4 0.40^3 0. Financial Position 0.15^3 0.45^4 0.60^1 0. Global Expansion 0.20 4 0.80 4 0.80 4 0. Customer Loyalty 0.10 3 0.30 3 0.30 2 0. Market Share 0.05 3 0.15 4 0.20 1 0. Total 1.00 3.20 3.60 2. Rating: 4 – major strength/industry leader 3 – minor strength 2 – minor weakness 1 – major weakness/industry laggard  Here I took the three companies of oil and natural gas companies in India first is ONGC, second one is Indian Oil Corporation and third one is Essar oil according to CPM matrix it will be shows that which is giant company in all the factor. Weight of the CPM matrix given by 1 divided by number of critical success factor that is 0.125 (average weight) it is given randomly according to the average weight. Rating given to the company is according to its factors itself.  First success factor CPM Matrix is Advertising, so Indian Oil Corporation is batter than ONGC and Eassar Oil there for I gave to 4 rating to the Indian Oil Corporation and Customer Loyalty of ONGC and Indian Oil Corporation is same there for I gave 3 rating to both and Essar have not that much of Customer Loyalty rather compare to ONGC and Indian Oil Corporation.  As we see the total of the company Indian Oil Corporation is top of the list than ONGC and than Essar oil it’s shows that Indian Oil Corporation is good company in all the factor rather than OGC and Essar Oil.

Sources  https://jilapirpech.blogspot.com/2014/04/term-paper-on-ongc.html  https://www.marketing91.com/swot-analysis-of-ongc/  https://www.mbaskool.com/brandguide/energy/348-ongc.html  https://www.marketing91.com/swot-analysis-of-ongc/https:/ www.marketing91.com/swot-analysis-of-ongc/