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Case Study Solution of the pharmaceutical company Novo Nordisk
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Integrating Sustainability Into Business Practice
Outline Introduction Vision, Values, Commitments, Fundamentals Organizational Structure Novo Nordisk Way of Management Three Pillars: Facilitation, Sustainability Reporting, Balance Scorecard Discussion & Recommendati ons
Sustainable Development “Being About Preserving The Planet While Improving The Quality Of Life For Its Current And Future Inhabitants”
‘Novo Nordisk Way of Management’ The Novo Nordisk Way of Management was designed and introduced to strike a balance between corporate control and decentralized decision-making.
Facilitation Sixteen high profile profession als Work in pairs Every third year Assess- assist- facilitate Three stage process
Cont. Triple bottom line approac h Living our values Access to health Our employee s Our use of animals Eco- efficiency and complian ce Economic contributi on
Balanced Scorecard ■ Corporate Stakeholder Relations is responsible for seven of the twenty-four objectives.
Balance Scorecard Used In Diabetes Finished Product ■ (^) One of the key business units at Novo Nordisk is Diabetes Finished Products (DFP). ■ (^) This group is responsible for the production and distribution of all products related to the treatment of diabetes. ■ In 2004, the group produced 807 million units of its four key products.
How managers can adopt appropriate management control systems to communicate to employees and other stakeholders what behavior is desired, and to ensure that their corporate sustainability claims are implemented at the operational level?