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MKT 3413 Marketing Research: Multiple-Choice Questions and Answers for Exam Preparation, Exams of Business Administration

Nottingham Trent University (NTU)Business Administration

This comprehensive resource offers a thorough compilation of multiple-choice questions and answers covering all aspects of mkt 3413: marketing research. it's designed to help students at mississippi state university prepare for their final exam. Topics include the marketing research process, problem definition, various research types, qualitative and quantitative methods, survey design, sampling techniques, data collection, and ethical considerations. This study guide aligns with course objectives and textbook content, providing a valuable tool for exam success.

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MKT 3413 Final – Complete Multiple-Choice Question Bank with Correct Answers
(Mississippi State University, 2024).
Thorough compilation of multiple-choice questions and answers covering the
entire scope of MKT 3413: Marketing Research. Topics include the marketing
research process, problem definition, types of research (exploratory, descriptive,
and causal), qualitative vs. quantitative methods, survey design, sampling
techniques, data collection methods, secondary vs. primary data, observational
research, and ethical considerations. Designed for final exam preparation, this
resource is aligned with course objectives and textbook content for students at
Mississippi State University.
Latest Updated Exam Study Guide 2025/2026
Marketing research involves all of the following regarding information EXCEPT ________.
A) identification
B) collection
C) analysis
D) manipulation
E) dissemination - ansManipulation
Which of the following statements is most TRUE about marketing research?
A) Marketing research follows an unpredictable path.
B) Marketing research is systematic.
C) Marketing research cannot be planned.
D) All of the answer selections are FALSE.
E) A and C are both true. - ansMarketing research is systematic.
Which of the following statements is most FALSE about marketing research?
A) Marketing research follows a predictable path.
B) Marketing research is systematic.
C) Marketing research is planned.
D) Marketing research leads to automatic decisions.
E) All of the answer selections are FALSE. - ansMarketing research leads to automatic
decisions.
________ research is undertaken to help identify problems that are not necessarily apparent
on the surface and yet exist or are likely to arise in the future. - ansProblem-identification
Which of the following classifications of marketing research involves going below the
surface to identify the true underlying problem that the marketing manager is facing?
A) problem solving
B) problem manipulation
C) problem correction
D) problem identification
E) problem exception - ansproblem identification
Problem-identification research is typically used to address all of the following topics
EXCEPT ________.
A) market share
B) short-range forecasting
C) long-range forecasting
D) pricing
E) market potential - anspricing
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Partial preview of the text

Download MKT 3413 Marketing Research: Multiple-Choice Questions and Answers for Exam Preparation and more Exams Business Administration in PDF only on Docsity!

(Mississippi State University, 2024).

Thorough compilation of multiple-choice questions and answers covering the

entire scope of MKT 3413: Marketing Research. Topics include the marketing

research process, problem definition, types of research (exploratory, descriptive,

and causal), qualitative vs. quantitative methods, survey design, sampling

techniques, data collection methods, secondary vs. primary data, observational

research, and ethical considerations. Designed for final exam preparation, this

resource is aligned with course objectives and textbook content for students at

Mississippi State University.

Latest Updated Exam Study Guide 2025/

Marketing research involves all of the following regarding information EXCEPT ________. A) identification B) collection C) analysis D) manipulation E) dissemination - ansManipulation Which of the following statements is most TRUE about marketing research? A) Marketing research follows an unpredictable path. B) Marketing research is systematic. C) Marketing research cannot be planned. D) All of the answer selections are FALSE. E) A and C are both true. - ansMarketing research is systematic. Which of the following statements is most FALSE about marketing research? A) Marketing research follows a predictable path. B) Marketing research is systematic. C) Marketing research is planned. D) Marketing research leads to automatic decisions. E) All of the answer selections are FALSE. - ansMarketing research leads to automatic decisions. ________ research is undertaken to help identify problems that are not necessarily apparent on the surface and yet exist or are likely to arise in the future. - ansProblem-identification Which of the following classifications of marketing research involves going below the surface to identify the true underlying problem that the marketing manager is facing? A) problem solving B) problem manipulation C) problem correction D) problem identification E) problem exception - ansproblem identification Problem-identification research is typically used to address all of the following topics EXCEPT ________. A) market share B) short-range forecasting C) long-range forecasting D) pricing E) market potential - anspricing

(Mississippi State University, 2024).

Thorough compilation of multiple-choice questions and answers covering the

entire scope of MKT 3413: Marketing Research. Topics include the marketing

research process, problem definition, types of research (exploratory, descriptive,

and causal), qualitative vs. quantitative methods, survey design, sampling

techniques, data collection methods, secondary vs. primary data, observational

research, and ethical considerations. Designed for final exam preparation, this

resource is aligned with course objectives and textbook content for students at

Mississippi State University.

Latest Updated Exam Study Guide 2025/

Which of the following is the more common of the forms of research and is undertaken by virtually all marketing firms? A) problem-solving research B) problem-identification research C) problem-manipulation research D) problem-correction research E) problem exception - ansproblem-identification research According to the text, ________ is typically used to assess the environment and diagnose problems. A) problem-solving research B) problem-manipulation research C) problem-identification research D) problem-correction research E) problem exception - ansproblem-identification research Research undertaken to help solve specific marketing problems is called ________. A) problem-solving research B) problem-manipulation research C) problem-identification research D) problem-correction research E) problem exception - ansproblem-solving research Research undertaken to identify marketing problems is called ________. A) problem-solving research B) problem-manipulation research C) problem-identification research D) problem-correction research E) problem exception - ansproblem-identification research All of the following are examples of topics typically addressed by problem-solving research EXCEPT ________. A) segmentation B) product C) promotion D) market share E) pricing - ansmarket share All of the following are examples of topics typically addressed by problem-solving research EXCEPT ________. A) segmentation

(Mississippi State University, 2024).

Thorough compilation of multiple-choice questions and answers covering the

entire scope of MKT 3413: Marketing Research. Topics include the marketing

research process, problem definition, types of research (exploratory, descriptive,

and causal), qualitative vs. quantitative methods, survey design, sampling

techniques, data collection methods, secondary vs. primary data, observational

research, and ethical considerations. Designed for final exam preparation, this

resource is aligned with course objectives and textbook content for students at

Mississippi State University.

Latest Updated Exam Study Guide 2025/

A) defining the problem B) developing an approach to the problem C) doing analysis D) doing fieldwork or collecting data E) formulating the research design - ansformulating the research design Which of the following is NOT a form of interviewing in the data collection stage of the research process? - ansobservational interviewing All of the following are steps involved in the data-preparation stage of collected data EXCEPT ________. - anscollecting Which of the following is NOT considered an uncontrollable environmental factor? A) competition B) social and cultural factors C) political factors D) promotion E) economy - anspromotion All of the following are considered to be controllable marketing variables EXCEPT ________. - anscompetition All of the following are considered to be controllable marketing variables EXCEPT ________. - anseconomy Researchers enter the realm of the decision maker when they ________. - ansgive justification for a recommended course of action over others Marketing research departments located within a firm are called ________. - ansinternal suppliers Marketing research departments located outside a firm and comprising the marketing research industry are called ________. - ansexternal suppliers A marketing research project is warranted when ________. - ansthe cost of the research is less than its eventual benefits ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola. The data are primarily collected through surveys, purchase and media panels, and scanners. What kind of service does ABC provide in the marketing research industry? - anssyndicated services Outside marketing research companies hired to supply marketing research data are called ________. A) horizontal suppliers B) vertical suppliers C) external suppliers

(Mississippi State University, 2024).

Thorough compilation of multiple-choice questions and answers covering the

entire scope of MKT 3413: Marketing Research. Topics include the marketing

research process, problem definition, types of research (exploratory, descriptive,

and causal), qualitative vs. quantitative methods, survey design, sampling

techniques, data collection methods, secondary vs. primary data, observational

research, and ethical considerations. Designed for final exam preparation, this

resource is aligned with course objectives and textbook content for students at

Mississippi State University.

Latest Updated Exam Study Guide 2025/

D) internal suppliers E) full-service suppliers - ansexternal suppliers According to the text, most of the research suppliers are ________. A) multinational operations B) Fortune 500 operations C) foreign operations D) small operations E) 501(c)(3) organizations - anssmall operations The services of full-service suppliers can be categorized into all of the following types of services EXCEPT ________. A) syndicated services B) environmental services C) customized services D) Internet services E) All of the above are types of full-service suppliers. - ansenvironmental services Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called ________. A) environmental services B) customized services C) syndicated services D) Internet services E) field services - anssyndicated services All of the following represent main methods used by syndicated services to collected data EXCEPT ________. A) focus groups B) surveys C) panels D) scanners E) audits - ansfocus groups According to the text, which of the following organizations was recognized as the largest global research firm based on global research revenues? A) IMS Health Inc. B) Arbitron Inc. C) Nielsen D) Ipsos E) GfK SE - ansNielsen

(Mississippi State University, 2024).

Thorough compilation of multiple-choice questions and answers covering the

entire scope of MKT 3413: Marketing Research. Topics include the marketing

research process, problem definition, types of research (exploratory, descriptive,

and causal), qualitative vs. quantitative methods, survey design, sampling

techniques, data collection methods, secondary vs. primary data, observational

research, and ethical considerations. Designed for final exam preparation, this

resource is aligned with course objectives and textbook content for students at

Mississippi State University.

Latest Updated Exam Study Guide 2025/

A) transactions processing system B) formal system C) marketing information system D) expert system E) research directorate - ansmarketing information system In order to compare the national retailers' success in selling its brands of digital cameras with the national retailers' success in selling traditional camera equipment, the marketing manager for Sony decided to use the billing information Sony has for these national retailers. This information is fed into spreadsheets formatted in tabular form and updated continuously as accounts change. In doing so, the marketing manager for Sony utilized which one of the following? A) a rolling audit B) a functional system C) an expert system D) a decision support system E) a marketing information system - ansa marketing information system An information system that enables decision makers to interact directly with both databases and analysis models is called a(n) ________. A) transaction processing system B) decision support system C) expert system D) marketing information system E) information load - ansdecision support system Which of the following is NOT a characteristic of a marketing information system? A) structured problems B) use of reports C) information displaying restricted D) can improve decision making by using "what-if" analysis E) can improve decision making by clarifying new data - anscan improve decision making by using "what-if" analysis Which of the following is NOT mentioned as a limitation of social media for conducting marketing research? A) lower objectivity standards for social media B) self selection bias C) advocacy bias D) expressive bias

(Mississippi State University, 2024).

Thorough compilation of multiple-choice questions and answers covering the

entire scope of MKT 3413: Marketing Research. Topics include the marketing

research process, problem definition, types of research (exploratory, descriptive,

and causal), qualitative vs. quantitative methods, survey design, sampling

techniques, data collection methods, secondary vs. primary data, observational

research, and ethical considerations. Designed for final exam preparation, this

resource is aligned with course objectives and textbook content for students at

Mississippi State University.

Latest Updated Exam Study Guide 2025/

E) All of these are mentioned as limitations. - ansexpressive bias Which of the following stakeholders is NOT mentioned as being directly affected by marketing research activities? A) the government B) the client C) the respondent D) the public E) the marketing researcher - ansthe government Six steps of marketing research - ansStep 1: Defining the problem Step 2: Developing an approach to the problem Step 3: Formulating a research design Step 4: Doing fieldwork or collecting data Step 5: Preparing and analyzing data Step 6: Preparing and presenting the report Describe the stakeholders in marketing research - ans(1) the marketing researcher, (2) the client, (3) the respondent, and (4) the public While every step in a marketing research project is important, ________ is the most important step. A) problem definition B) problem correction C) research design formulation D) report generation and presentation E) project completion - ansproblem definition According to the problem definition and approach development process as given in the text, the tasks involved in problem definition consist of all of the following EXCEPT ________. A) discussions with the decision makers B) interviews with industry experts C) analysis of project costs D) analysis of secondary data - ansanalysis of project costs

(Mississippi State University, 2024).

Thorough compilation of multiple-choice questions and answers covering the

entire scope of MKT 3413: Marketing Research. Topics include the marketing

research process, problem definition, types of research (exploratory, descriptive,

and causal), qualitative vs. quantitative methods, survey design, sampling

techniques, data collection methods, secondary vs. primary data, observational

research, and ethical considerations. Designed for final exam preparation, this

resource is aligned with course objectives and textbook content for students at

Mississippi State University.

Latest Updated Exam Study Guide 2025/

E) composing the research design - anscomposing the research design The ________ provides a useful framework for interacting with the decision maker and identifying the underlying causes of the problem. A) problem audit B) management problem C) problem definition D) research presentation E) none of the above - ansproblem audit To identify the underlying causes of the problem, the researcher should ________. A) conduct a problem audit B) define the management decision problem C) assess what past research was done for the firm D) assess competitor success E) all of the above - ansconduct a problem audit ________ is a comprehensive examination of a marketing problem to understand its origin and nature. A) Problem definition B) Problem correction C) Hypotheses generation D) Research directive E) Problem audit - ansProblem audit The problem audit involves discussions with the decision maker on all of the following issues EXCEPT the ________. A) history of the problem B) criteria that will be used to evaluate the alternative courses of action C) information that is needed to answer the decision maker's questions D) alternative courses of action available to the decision maker E) national culture as it's related to a country's trade barriers - ansnational culture as it's related to a country's trade barriers Interviews with industry experts, those individuals who are knowledgeable about the firm and the industry, may help formulate the marketing research problem. Which of the following statements is true about interviews with industry experts? A) These experts may be found both inside and outside the firm. B) Typically, expert information is obtained by unstructured personal interviews without Administering a formal questionnaire. C) It is helpful to prepare a list of topics to be covered during the interview.

(Mississippi State University, 2024).

Thorough compilation of multiple-choice questions and answers covering the

entire scope of MKT 3413: Marketing Research. Topics include the marketing

research process, problem definition, types of research (exploratory, descriptive,

and causal), qualitative vs. quantitative methods, survey design, sampling

techniques, data collection methods, secondary vs. primary data, observational

research, and ethical considerations. Designed for final exam preparation, this

resource is aligned with course objectives and textbook content for students at

Mississippi State University.

Latest Updated Exam Study Guide 2025/

D) All of the above are true. - ansAll of the above ________ are data collected for some purpose other than the problem at hand. A) Primary data B) Secondary data C) Virtual data D) Observational data E) Research data - ansSecondary data Which of the following is true about secondary data? A) Collection time is long. B) Quality of data is high. C) Cost of collecting the data is low. D) It is easy to access. E) It is highly relevant to marketing research problems. - ansCost of collecting the data is low. According to the text, ________ are an economical and quick source of background information. A) primary data B) virtual data C) secondary data D) observational data E) all of the above - anssecondary data Which of the following is NOT an example of a source of secondary data? A) trade organizations B) Census Bureau C) Internet D) industry associations E) survey data - anssurvey data Which of the following represents an example of a secondary data source? A) the formula for Coca-Cola B) population census data C) the new models to be introduced by GM in the next three to five years D) interviews E) experiments - anspopulation census data Which sources of secondary data would be helpful in defining the problem of Wendy's increasing its share of the fast food market?

(Mississippi State University, 2024).

Thorough compilation of multiple-choice questions and answers covering the

entire scope of MKT 3413: Marketing Research. Topics include the marketing

research process, problem definition, types of research (exploratory, descriptive,

and causal), qualitative vs. quantitative methods, survey design, sampling

techniques, data collection methods, secondary vs. primary data, observational

research, and ethical considerations. Designed for final exam preparation, this

resource is aligned with course objectives and textbook content for students at

Mississippi State University.

Latest Updated Exam Study Guide 2025/

A) Economic behavior B) Organizational behavior C) Buyer behavior D) Ethical behavior E) Census data - ansBuyer behavior According to the text, ________ is a central component of the environmental context of the problem. A) economic theory B) organizational behavior C) ethical behavior D) stock price of the publicly held company in question E) buyer behavior - ansbuyer behavior ________ includes the underlying motives, perceptions, attitudes, buying habits, and demographic and psychographic profiles of buyers and potential buyers. A) Buyer behavior B) Economic behavior C) Organizational behavior D) Ethical behavior E) Advertising creativity - ansBuyer behavior Of which two objectives must the researcher have a clear understanding? A) market share and profitability B) daily and weekly C) financial and non-financial D) return on investment and return on equity E) of the organization and of the decision maker - ansof the organization and of the decision maker Which of the following is NOT considered an element of the legal environment? A) public policies B) general economic conditions C) laws D) government agencies E) pressure groups - ansgeneral economic conditions Which of following is NOT an element in the economic environment? A) public policies B) purchasing power C) discretionary income

(Mississippi State University, 2024).

Thorough compilation of multiple-choice questions and answers covering the

entire scope of MKT 3413: Marketing Research. Topics include the marketing

research process, problem definition, types of research (exploratory, descriptive,

and causal), qualitative vs. quantitative methods, survey design, sampling

techniques, data collection methods, secondary vs. primary data, observational

research, and ethical considerations. Designed for final exam preparation, this

resource is aligned with course objectives and textbook content for students at

Mississippi State University.

Latest Updated Exam Study Guide 2025/

D) general economic conditions E) disposable income - anspublic policies The problem confronting the decision maker is typically referred to as the ________. A) management decision problem B) theoretical decision problem C) hypothetical decision problem D) marketing research problem E) research context problem - ansmanagement decision problem The management decision problem is ________. A) the shakeup of the management B) the problem confronting the decision maker C) how to boost the stock price D) how to meet objectives E) how to please stockholders - ansthe problem confronting the decision maker The marketing research problem asks the question, ________. A) how can we increase market share B) how can we increase sales and profits C) what information is needed and how can it best be obtained D) how can we save money E) where do we go from here - answhat information is needed and how can it best be obtained The ________ asks what information is needed and how can it best be obtained. A) management decision problem B) theoretical decision problem C) hypothetical decision problem D) research context problem E) marketing research problem - ansmarketing research problem According to the text, the ________ is information oriented. A) marketing research problem B) management decision problem C) theoretical decision problem D) hypothetical decision problem E) research context problem - ansmarketing research problem Which of the following is NOT a characteristic of a management decision problem? A) focuses on symptoms B) asks what the decision maker needs to do

(Mississippi State University, 2024).

Thorough compilation of multiple-choice questions and answers covering the

entire scope of MKT 3413: Marketing Research. Topics include the marketing

research process, problem definition, types of research (exploratory, descriptive,

and causal), qualitative vs. quantitative methods, survey design, sampling

techniques, data collection methods, secondary vs. primary data, observational

research, and ethical considerations. Designed for final exam preparation, this

resource is aligned with course objectives and textbook content for students at

Mississippi State University.

Latest Updated Exam Study Guide 2025/

B) graphical model C) mathematical model D) technological model E) causal model - ansgraphical model In ________, the variables and their relationships are depicted in a diagram. A) verbal models B) graphical models C) mathematical models D) technological models E) provisional models - ansgraphical models ________ are visual and pictorially represent the theory. A) Graphical models B) Mathematical models C) Verbal models D) Technological models E) Cartoons - ansGraphical models Which of the following models are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results? A) graphical models B) mathematical models C) verbal models D) technological models E) specific models - ansgraphical models ________ are refined statements of the specific components of the problem. A) Research questions B) Theories C) Hypotheses D) Experiments E) Scientific information - ansResearch questions An unproved statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n) ________. A) theory B) hypothesis C) model D) experiment E) relationship - anshypothesis

(Mississippi State University, 2024).

Thorough compilation of multiple-choice questions and answers covering the

entire scope of MKT 3413: Marketing Research. Topics include the marketing

research process, problem definition, types of research (exploratory, descriptive,

and causal), qualitative vs. quantitative methods, survey design, sampling

techniques, data collection methods, secondary vs. primary data, observational

research, and ethical considerations. Designed for final exam preparation, this

resource is aligned with course objectives and textbook content for students at

Mississippi State University.

Latest Updated Exam Study Guide 2025/

A hypothesis is a possible answer to a ________. A) management decision problem B) marketing research problem C) theory D) research question E) none of the above - ansresearch question ________ are statements about proposed relationships rather than merely questions to be answered. A) Theories B) Models C) Experiments D) Hypotheses E) Scientific notations - ansHypotheses An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n) ________. A) situation B) incident C) hypothesis D) theory E) research question - anshypothesis The researcher can determine what information should be obtained by focusing on ________. A) the components of the problem B) research questions C) hypotheses D) all of the above E) none of the above - ansall of the above Many international marketing efforts fail because ________. A) the researcher cannot understand the language B) the relevant environmental factors are not taken into account C) the researcher is incompetent D) funds are not provided to conduct the research E) all of the above - ansthe relevant environmental factors are not taken into account Which statement is NOT true about research design? A) Research design is a framework for conducting the marketing research project. B) Research design specifies the measurement and scaling procedures. C) Research design is undertaken before developing the approach to the problem.

(Mississippi State University, 2024).

Thorough compilation of multiple-choice questions and answers covering the

entire scope of MKT 3413: Marketing Research. Topics include the marketing

research process, problem definition, types of research (exploratory, descriptive,

and causal), qualitative vs. quantitative methods, survey design, sampling

techniques, data collection methods, secondary vs. primary data, observational

research, and ethical considerations. Designed for final exam preparation, this

resource is aligned with course objectives and textbook content for students at

Mississippi State University.

Latest Updated Exam Study Guide 2025/

D) Descriptive research E) Focused research - ansExploratory research ________ research is typically more formal and structured than ________ research. A) Exploratory; conclusive B) Conclusive; exploratory C) Exploratory; descriptive D) Subjective; observational E) Lead; supporting - ansConclusive; exploratory Large, representative samples are used to collect data that are analyzed with statistical techniques for which of the following types of research designs? A) subjective research B) exploratory research C) conclusive research D) observational research E) supporting research - ansconclusive research Descriptive research is a type of ________ that has as its major objective the description of something — usually market characteristics or functions. A) subjective research B) exploratory research C) conclusive research D) observational research E) supporting research - ansconclusive research ________ is particularly useful whenever research questions relate to describing a market phenomenon, such as frequency of purchase, identifying relationships, or making predictions. A) Descriptive research B) Exploratory research C) Causal research D) Subjective research E) Identifying research - ansDescriptive research Which of the following is NOT an example of a descriptive research goal? - ansto determine the cause of a sales decrease ________ assumes that the researcher has prior knowledge about the problem situation. A) Exploratory research B) Descriptive research C) Objective research D) Subjective research

(Mississippi State University, 2024).

Thorough compilation of multiple-choice questions and answers covering the

entire scope of MKT 3413: Marketing Research. Topics include the marketing

research process, problem definition, types of research (exploratory, descriptive,

and causal), qualitative vs. quantitative methods, survey design, sampling

techniques, data collection methods, secondary vs. primary data, observational

research, and ethical considerations. Designed for final exam preparation, this

resource is aligned with course objectives and textbook content for students at

Mississippi State University.

Latest Updated Exam Study Guide 2025/

E) Lead research - ansDescriptive research Which of the following is NOT a characteristic of descriptive research? A) based on data that is collected using small, nonrepresentative samples B) based on a clear statement of the problem C) based on specific hypotheses D) based on specification of the information needed E) collection of data in a structured fashion - ansbased on data that is collected using small, nonrepresentative samples Which of the following is NOT one of the major types of descriptive studies? A) internally or externally focused sales studies B) consumer perception and behavior studies C) cause-and-effect qualitative studies D) market characteristic studies E) consumer behavior studies - anscause-and-effect qualitative studies A type of research design involving the one-time collection of information from any given sample of population elements is called ________. A) cross-sectional design B) longitudinal design C) horizontal design D) vertical design E) conditional design - anscross-sectional design ________ is a type of research design involving a fixed sample of population elements that is measured repeatedly. A) Cross-sectional design B) Longitudinal design C) Horizontal design D) Vertical design E) Fixed design - ansLongitudinal design According to the text, a ________ provides a series of pictures, which track the changes that take place over time. A) cross-sectional design B) longitudinal design C) horizontal design D) vertical design E) photographic design - anslongitudinal design