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The processes of memory, focusing on encoding and storage. It discusses the differences between short-term and long-term memory, the role of attention in encoding, and various memory theories such as iconic, echoic, and chunking. Long-term memory is further divided into declarative (semantic and episodic) and procedural memory, with codes explained as linguistic, imaginal, and motor.
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Short-term Stimulus (^) memory
Sensory memory
Long-term memory
Attention Encoding
Retrieval
Forgetting Forgetting Forgetting
After the info is encoded, it goes through the storage process
Definition: process by which information is maintained over a period of time
The effort that was out in the encoding will help determine how much is stored for more than a few seconds
3 Stage Approach (theory): most commonly known and used theory of memory
Very brief memory storage immediately following initial stimulation of info The senses of sight and hearing are able to hold input for a fraction of a second before it disappears only lasts a few seconds, but is very accurate Iconic Stores information from visual system Lasts less than 1 second Ex: sparkler on 4th^ of July Echoic Stores information from auditory system Lasts 3 to 4 seconds
1 8 1 2 1 9 4 1 1 7 7 6 1 4 9 2 2 0 0 1
1812 1941 1776 1492 2001
PROCEDURAL Also called non-declarative memory Stores information about how to do things Ex: Riding a bicycle, driving a car
CODES Linguistic Relies on language GPS units Imaginal Based on visual images Motor Based on physical activities
http://www.pbs.org/wgbh/nova/body/how- memory-works.html