Download Mastering the CMP Exam 2025: Your Ultimate Guide to the Most Tested Questions and Accura and more Exams Marketing in PDF only on Docsity!
Ultimate Guide to the Most Tested
Questions and Accurate Answers.
Top rated Exam Study Guide Latest
Updated 2025/202 6
- Critiquing and rating the overall success of an event. 2) Developing an event profile from accurate event statistics. - ansEvaluation Formalized statement of outcomes to be anticipated as a result of the educational process. - ansObjective Hiring an outside firm or individual to perform the task instead of using in-house staff; to subcontract a task or responsibility to a third party. - ansOutsourcing ROI. Net Profit divided by Net Worth. A financial ratio indicating the degree of profitability. To calculate, use event revenues minus program expenses divided by program expenses, multiplied by 100 to get the ROI %. - ansReturn on investment All individuals who are invested in a project or event such as the sponsors, attendees, vendors, media and others. - ansStakeholder Long range plan of action for a company or organization. - ansStrategic plan A group of voluntary committee members with vested interests in program content who are commonly used to establish direction for educational programs offered at association meetings. - ansEducational programming committee Method of doing research using a small group led by a facilitator. - ansFocus group
- Free-standing pavilion or light structure, often inside a facility, where printed or electronic information is available. 2) A small enclosure for ticket sales, information, etc. - ansKiosk Structure of event program elements to achieve specific goals and objectives. - ansProgram design
- A research method based upon selecting a portion of a population for study. 2) Paperwork and fees paid to a building by exhibitors for the right to serve food product. - ansSampling Solicitation of opinions regarding services; questionnaire. - ansSurvey 4 or 5 participants query the main speaker from the stage with questions from the audience and follow up questions. - ansAudience reaction team Method to increase audience participation by dividing all participants in discussion groups each of which reports the group's findings and opinions during a following plenary session. - ansBuzz session CSP. Accredited designation offered by the National Speakers Association. This designation is earned for extensive, documented speaking experience and client satisfaction. - ansCertified Speaking Professional (CSP) An informal meeting for the purpose of discussion; usually of an academic or research nature and in order to ascertain areas of mutual interest through exchange of ideas. Conducted as and when convenient, but with little regularity. - ansColloquium A discussion which takes place within a meeting, a public or private sitting or in one of the various types of assembly or meeting. - ansDebate An individual who guides discussion and/or decision making. - ansFacilitator An interchange between an inner circle debating an issue and an outer circle of observers. Individuals occasionally move from one circle to the other. - ansFishbowl The presenter is questioned by a moderator on behalf of the audience. - ansInterview National Speakers Association. A member of the Convention Industry Council. - ansNational Speakers Association (NSA)
Ultimate Guide to the Most Tested
Questions and Accurate Answers.
Top rated Exam Study Guide Latest
Updated 2025/202 6
- Lecture and dialogue allowing participants to share experiences in a particular field under the guidance of an expert discussion leader. 2) A meeting or series of meetings of from 10 to 50 specialists who have different specific skills but have a specific common interest and come together for training or learning purposes. The work schedule of a seminar has the specific object of enriching the skills of the participants. - ansSeminar An organization who locates and books speakers according to my specifications and budget. - ansSpeakers bureau A meeting of a number of experts in a particular field, at which papers are presented and discussed by specialists on particular subjects with a view to making recommendations concerning the problems under discussion. - ansSymposium
- Meeting of several persons for intensive discussion. The workshop concept has been developed to compensate for diverging views in a particular discipline or on a particular subject. 2) Informal and public session of free discussion organized to take place between formal plenary sessions or commissions of a congress or of a conference, either on a subject chosen by the participants themselves or else on a special problem suggested by the organizers. 3) Training session in which participants, often through exercises, develop skills and knowledge in a given field. - ansWorkshop Official authorization or approval; to provide with credentials; to send (an envoy) with letters of authorization; to recognize or vouch for as conforming with a standard; to recognize a college as maintaining academic standards; to consider or recognize as outstanding; approval given by various trade associations to a travel agency allowing the sale of tickets and other accommodations. - ansAccreditation The organization who provides accrediation for Continuing Medical Education (CME). - ansAccreditation Council for Continuing Medical Education (ACCME) The organization who administers Continuing Legal Education and Mandatory Continuing Legal Education courses (CLE and MCLE). - ansAmerican Bar Association (ABA) Program and process by which a participant completes proscribed training and passes an assessment. - ansCertification Structured educational and training experiences for personal or professional development. - ansContinuing education CEU. Requirement of many professional groups by which members must certify participation in formal educational programs designed to maintain their level of ability beyond their original certification date. CEUs are non-academic credit. One CEU is awarded for each 10 contact hours in an accredited program. - ansContinuing Education Unit (CEU) Certified Association Executive. - ansCertified Association Executive (CAE) Certificate in Meeting Management. - ansCertificate in Meeting Management (CMM)
- Certified Meeting Professional. 2) Complete Meeting Package at conference centers; includes lodging, all food and beverage, support services, including audio visual equipment, room rental, etc. - ansCertified Meeting Professional (CMP) Certified Professional Catering Executive. A certification program offered by the National Association of Catering Executives (NACE). - ansCertified Professional Catering Executive (CPCE)
Ultimate Guide to the Most Tested
Questions and Accurate Answers.
Top rated Exam Study Guide Latest
Updated 2025/202 6
A statement of estimated revenues and expenditures for a specified period of time; divided into subject categories and arranged by principal areas of revenue and expense. See BUDGET CHART. See Also CASH FLOW CHART, PHASED BUDGET. - ansBudget A system in which revenue and expenses are counted as they are actually received. - ansCash accounting A detailed list of the individual line items that make up the revenue and expense categories in a budget. A numbering system used to identify every line item in a budget, so income and expenses are posted to the correct accounts. - ansChart of accounts CFO. Executive responsible for financial affairs of an organization. - ansChief Financial Officer (CFO) An account (usually a number) to which expenses for a function or activity are charged. - ansCost center Accounts receivable made available to individuals or firms with established credit. - ansDirect billing A statement of revenues and expenses. Also known as a profit & loss statement. - ansIncome statement A record of transactions during an event where the resulting balance is paid directly by the group. May include room, tax, incidentals, food and beverage, audiovisual equipment, decor, etc. Also Called MASTER BILL. - ansMaster account Assets minus liabilities. - ansNet worth In-house facility form authorizing cash withdrawal to be charged to master account or individual guest. - ansPaid-out A requirement for entering into a binding contract. If a contract proposal (offer) is made, it is accepted if the offeree signs the offer as submitted. If the offeree makes any changes to the offer before signing, it is a counter offer, not acceptance. - ansAcceptance An extraordinary natural event such as extreme weather, flood, hurricanes, tornadoes, earthquake or similar natural disaster that cannot be reasonably foreseen or prevented over which a contracting party has no reasonable control, making performance of the contract illegal, impracticable or impossible, thus the parties have no legal responsibility to continue performance of the contract. See FORCE MAJEURE. - ansAct of God An alternative procedure that can be specified in contracts instead of going through the process of filing a complaint and pursuing the claim in court. - ansAlternative dispute resolution (ADR) Americans with Disabilities Act. U.S. legislation passed in 1992 requiring public buildings (offices, hotels, restaurants, etc.) to make adjustments meeting minimum standards to make their facilities accessible to individuals with physical disabilities. - ansAmericans with Disabilities Act (ADA) Private dispute resolution process, often referred to as alternate dispute resolution, in which the parties agree to submit their dispute to an impartial third party for a decision. Depending on the type of arbitration, the arbitrator's decision may or may not be binding. Several organizations, including the American Arbitration Association and JAMS-Endispute, handle
Ultimate Guide to the Most Tested
Questions and Accurate Answers.
Top rated Exam Study Guide Latest
Updated 2025/202 6
arbitration claims. Courts may require some disputes be submitted to arbitration instead of or prior to the formal trial process. - ansArbitration Contract wording that outlines potential damages or fees that a party may be required to pay in the event that it does not fulfill minimum commitments in the contract. - ansAttrition clause A person who is authorized to legally bind an individual or organization to a contract, to sign checks on behalf of an organization, or charge to an organization's master account. - ansAuthorized signatory Provision in a contract which outlines damages to be paid to the non-canceling party if cancellation occurs, due the canceling party's breach of the contract. - ansCancellation clause A document provided by an insurance company as proof that a policy has been issued and coverage is in effect. - ansCertificate of insurance A detailed section of a contract pertaining to a specific issue. - ansClause
- Merchandise or refreshments sold on site, to individuals, in conjunction with an event. 2) Contractual agreement where one party provides something of value to the other party in exchange for something else, pending certain conditions. - ansConcession The inducement to a contract. The cause, motive, price, or impelling influence which induces a contracting party to enter a contract. - ansConsideration An agreement between two or more parties that creates in each party a duty to do or not do something and a right to performance of the other's duty or a remedy for the breach of the other's duty. See COMMITMENT. See Also LETTER OF AGREEMENT. See Also Commitment Letter of Agreement - ansContract Designated date when the facility will release a block of sleeping rooms to the general public. The date is typically three to four weeks before the event. See RESERVATION REVIEW DATE. See Also Reservation Review Date - ansCut-off date Any agreement which limits who may provide specific products or services under certain conditions to only one party. A general service contractor, for instance, may have an "exclusive" in a particular facility, meaning that no other contractor is allowed to provide the same services or products in that facility. - ansExclusive An event (e.g. war, labor strike, extreme weather, or other disruptive circumstances) or effect that cannot be reasonably anticipated or controlled: a "fortuitous event." See ACT OF GOD. See Also Act of God - ansForce majeure An insurance policy that provides protection against claims involving bodily injury and property damage to third parties. - ansGeneral liability insurance A true and honest effort to uphold the law. (as in Good Faith Effort) - ansGood faith A type of indemnity clause that requires one party to fully protect the other from a claim asserted. This would include the payment of costs or attorney fees. - ansHold harmless A contract clause in which one party agrees to pay damages or claims that the other party may be required to pay to another. For example, if a hotel is sued by an attendee that is injured at an event due to the fault of the group, an indemnification clause might require the group to pay back the hotel. Some times the law requires one party to indemnify another even
Ultimate Guide to the Most Tested
Questions and Accurate Answers.
Top rated Exam Study Guide Latest
Updated 2025/202 6
through a travel and tourism strategy. Convention and visitor bureaus are usually membership organizations bringing together businesses that rely on tourism and events for revenue. For visitors, CVBs are like a key to the city. As an unbiased resource, CVBs can serve as a broker or an official point of contact for convention and event planners, tour operators and visitors. They assist planners with event preparation and encourage business travelers and visitors alike to visit local historic, cultural and recreational sites. - ansConvention and visitors bureau (CVB) A nonprofit organization representing specific destinations formerly known as the International Association of Convention & Visitors Bureaus. Members have expert knowledge of their city and its surrounding areas; typically they represent local hotels and motels, converence and convention centers, restaurants, attractions, etc. - ansDestination Marketing Association International Provides the event's basic specifications and captures all the information gathered. A detailed event specifications package should include things like the goals and objectives of the event, attendee profile, prefered and optional dates, the number and type of guest rooms needed, the tentative program schedule, registration area, range of acceptable guest room rates, av requirements, etc. - ansEvent profile Record of an event over time. - ansHistory Meeting Industry Network (formerly CINET or Convention Industry Network). On-line information network tracking historical and future site/booking information. CINET is provided by IACVB to its members. - ansMeeting Information Network (MINT) PER. The industry preferred term for a report of the details and activities of an event. A collection of post event reports over time will provide the complete History for an event. The industry accepted practice is to use the APEX POST EVENT REPORT, which can be found at the Convention Industry Council (www.conventionindustry.org). - ansPost-event report RFP. A document that stipulates what services the organization wants from an outside contractor and requests a bid to perform such services. Same As BID MANUAL/SPECIFICATIONS. See Also Bid Manual/Specifications - ansRequest for proposal (RFP) Americans with Disabilities Act. U.S. legislation passed in 1992 requiring public buildings (offices, hotels, restaurants, etc.) to make adjustments meeting minimum standards to make their facilities accessible to individuals with physical disabilities. - ansAmericans with Disabilities Act (ADA) A permanently installed series of cable comprised of copper wire cable and/or fiber optic cable, utilized as the main thoroughfare in a building to transmit voice and data signals in or out of the facility. - ansBackbone (Unshielded Twisted Pair Cable or UTP) Usually referred to as Cat 1, 2, 3, 4 or 5 cable. Cat 5 transmits data the fastest. Fast Ethernet requires enhanced Cat 5 cable or Cat 5 to operate at its full potential. See BACKBONE. See Also Backbone - ansCategory cable A sleeping room or function room provided to an individual or organization at no cost. See COMPLIMENTARY RATIO.
Ultimate Guide to the Most Tested
Questions and Accurate Answers.
Top rated Exam Study Guide Latest
Updated 2025/202 6
See Also Complimentary Ratio - ansComplimentary room A facility that provides a dedicated environment for events, especially small events. May be certified by the International Association of Conference Centers. - ansConference center Facility that combines an exhibition space with a substantial number of smaller event spaces. The purpose of these buildings is to host trade shows, public shows, conventions, large food functions and other functions related to the convention industry. They may be purpose built or converted and municipally or privately owned. See EXHIBITION CENTER. See Also FACILITY, HALL. See Also Exhibition Center Facility Hall - ansConvention center Digital subscriber line. Brings high bandwidth via copper phone lines. - ansDSL Familiarization Trip. Offered to potential buyers of a venue, a program designed to acquaint participants with specific destinations or services and to stimulate the booking of an event. Often offered in groups, but sometimes on an individual basis. See SITE INSPECTION. See Also Site Inspection - ansFamiliarization (fam) trip A cable that is made up of tiny glass strands that are wrapped and bundled together to make up a cable. Fiber can transmit voice, data and video at gigabyte speed, or 1 billion bytes per second, with less signal loss than copper wire because the signal is carried by light rather than electricity. See BACKBONE. See Also Backbone - ansFiber-optic cable Flat rate for which a hotel or motel agrees to offer any of its available sleeping rooms (with the exception of suites) to a group. Final assignment of rooms is at the discretion of the hotel. See RUN-OF-THE-HOUSE RATE. - ansFlate rate AP. A type of hotel rate that includes the price of the room and all meals. Also Called FULL AMERICAN PLAN (FAP). See INCLUSIVE RATE. See Also BERMUDA PLAN, CONTINENTAL PLAN, DEMI-PENSION, EUROPEAN PLAN, MODIFIED AMERICAN PLAN. See Also Inclusive Rate Bermuda Plan Continental Plan Demi-Pension European Plan Modified American Plan - ansFull American Plan Period when the demand for a supplier's product or service is highest. Prices general increase in high season. Also Called PEAK SEASON. Compare With LOW SEASON. See Also Low Season - ansHigh season A type of digital telecommunication line that provides high speed internet access for mulitple users. - ansISDN Period when the demand for a supplier's product or service is lowest. Prices general decrease in low season. Also Called VALUE SEASON. Compare With HIGH SEASON. See Also High Season - ansLow season MAP. A type of room rate that includes breakfast and one other meal (usually dinner). See DEMI-PENSION. See Also AMERICAN PLAN, BERMUDA PLAN, CONTINENTAL PLAN, EUROPEAN PLAN. See Also Demi-Pension American Plan Bermuda Plan Continental Plan European Plan - ansModified American Plan Two or more computers or peripherals that are linked together for the purpose of sharing data. - ansNetwork
Ultimate Guide to the Most Tested
Questions and Accurate Answers.
Top rated Exam Study Guide Latest
Updated 2025/202 6
DMC. A professional services company possessing extensive local knowledge, expertise and resources, specializing in the design and implementation of events, activities, tours, transportation and program logistics. Depending on the company and the staff specialists in the company, they offer, but are not limited to, the following: creative proposals for special events within the meeting; guest tours; VIP amenities and transportation; shuttle services; staffing within convention centers and hotels; teambuilding, golf outings and other activities; entertainment, including sound and lighting; décor and theme development; ancillary meetings and management professionals; and, advance meetings and onsite registration services and housing. See Also Professional Congress Organizer Ground Operator - ansDestination management company (DMC) Required for shipments valued at more than $2500; used by the U.S. government to monitor the dollar volume of export shipments. - ansExport declaration A government document which permits the "licensee" to engage in the export of designated goods to certain destinations. - ansExport license Risk that an organization takes when dealing with foreign currency due to exchange rates fluctuating over time. - ansForeign exchange currency risk An independent business which handles export shipments for compensation. At the request of the shipper, the forwarder makes the actual arrangements and provides the necessary services for expediting the shipment to its overseas destination. The forwarder takes care of all documentation needed to move the shipment from origin to destination, making up and assembling the necessary documentation for submission to the bank in the exporter's name. The forwarder arranges for cargo insurance, makes the necessary overseas communications, and advises the shipper on overseas requirements of marking and labeling. The forwarder operates on a fee basis paid by the exporter and often receives an additional percentage of the freight charge from the common carrier. In the United States, an export freight forwarder must be licensed by the Federal Maritime Commission to handle ocean freight and by the International Air Transport Assoc - ansFreight forwarder An event that draws a national and international audience. Typically 15% or more of attendees reside outside of the host country. - ansInternational event Permits the customs broker to complete the customs document upon the return of your shipment to the country of origin. A Power of Attorney allows one person to act as agent for another. A Limited Power of Attorney grants the right to act in only limited circumstances. - ansLimited power of attorney Professional Congress Organizer. European term for DMC (Destination Management Company). Local supplier who can arrange, manage and/or plan any function or service an event. - ansProfessional congress organizer (PCO) Process of translating one language into another while the speaker is speaking. Same As SIMULTANEOUS INTERPRETATION. - ansSimultaneous translation In-person on-site review and evaluation of a venue or location for an event. See FAM TRIP. See Also Fam Trip - ansSite inspection European term for booth or exhibit. See BOOTH. See Also Booth - ansStand
Ultimate Guide to the Most Tested
Questions and Accurate Answers.
Top rated Exam Study Guide Latest
Updated 2025/202 6
Person or firm which is licensed and specializes in travel related arrangements, such booking hotel rooms, meals, transportation, cruises, tours, vacation packages and other travel elements. - ansTravel agent VAT. A tax that is added to a product at each step of the manufacturing and marketing process reflecting value which has been added to the product by processing. - ansValue- added tax (VAT) An event that incoporates environmental considerations throughout all states of the planning process in order to minimize the negative impact on the environment. - ansGreen event Automated External Defibrillator. Device installed in many large public areas (e.g. airports, hotels, convention centers). Can be used by any individual to administer life-saving care to person experiencing a heart attack. - ansAutomated external defibrillator (AED) Provision in a contract which outlines damages to be paid to the non-canceling party if cancellation occurs, due the canceling party's breach of the contract. - ansCancellation Clause Insurance that protects a event organizer against financial loss or expenses incurred when contractually specified perils necessitate canceling or relocating a event, or cause a reduction in attendance. - ansCancellation or Interruption Insurance Efforts of a dissident group to obstruct the conduct of an event. - ansConfrontation
- The act of showing how to do something. 2) A group of individuals organized to picket or protest against a group using placards, literature, songs, shouts and, sometimes, marches or sit-ins. - ansDemonstration The activities that are undertaken to either reduce the probability that an emergency or crisis will occur or reduce the consequences if it does occur. - ansMitigation Recognizing the possibility of injury, damage or loss, and having a means to prevent it or provide insurance. - ansRisk management
- Airline lift into and out of a destination. See Also LIFT. 2) Capable of being used by people with physical challenges and disabilities. This is an important aspect of the United States' Americans with Disabilities Act (ADA). See Also Lift - ansAccessibility
- Any seat, berth, room, or service provided and/or sold to a guest, attendee or passenger. 2) Under the Americans with Disabilities Act (ADA), a step taken to allow a person with a disability to participate in an event or employment. - ansAccommodation Devices that help people who are hard of hearing connect to the speaker system and use their hearing aids to hear the speaker more clearly. - ansAssisted listening devices (ALD) Absence of obstacles preventing handicapped persons from moving freely to all public areas within a building. - ansBarrier-free AKA Classroom set-up. Seating arrangement in which rows of tables with chairs face the front of a room and each person has a space for writing. Also Called SCHOOLROOM SET- UP. - ansSchoolroom set-up Devices for the deaf or hearing imparied available in public phone banks and/or at the registration desk. - ansTelecommunications devices for the deaf (TDD) Seating arrangement in which seats are in rows facing the stage area, no tables. See AUDITORIUM SET-UP.
Ultimate Guide to the Most Tested
Questions and Accurate Answers.
Top rated Exam Study Guide Latest
Updated 2025/202 6
accounts payable. Compare With PRE-CON MEETING. See Also Pre-Con Meeting - ansPost-event meeting PER. The industry preferred term for a report of the details and activities of an event. A collection of post event reports over time will provide the complete History for an event. The industry accepted practice is to use the APEX POST EVENT REPORT, which can be found at the Convention Industry Council (www.conventionindustry.org). - ansPost event report AKA Post Conference.Any event which is arranged for the period immediately following the conference proper. - ansPost-con AKA Pre-con meeting. A meeting at the primary facility at which an event will take place just prior to the event beginning. Attendees generally include the primary event organizer, representatives of the event organizer/host organization, department heads at the facility, other facility staff as appropriate, and contractors. The agenda focuses on reviewing the purpose and details of the event and making final adjustments as needed. Compare With POST-CON MEETING. See Also Post-Con Meeting - ansPre-event meeting AKA Pre Conference.Any event which is arranged for the period immediately preceeding the conference proper. - ansPre-con See SPECIFICATIONS GUIDE. See Also Specifications Guide - ansResume Computer Assisted Drawing/Computer Assisted Manufacturing. Some facilities have CAD systems to provide room setup diagrams. - ansComputer assisted drawing (CAD) Supplier of booth/stand equipment, rental furnishings, floor coverings, labor, drayage and signs for exhibitions and trade shows. See GENERAL SERVICE CONTRACTOR. See Also General Service Contractor - ansExhibition service contractor Any agreement which limits who may provide specific products or services under certain conditions to only one party. A general service contractor, for instance, may have an "exclusive" in a particular facility, meaning that no other contractor is allowed to provide the same services or products in that facility. - ansExclusive GSC. An organization that provides event management and exhibitors with a wide range of services, sometimes including, but not limited to, Installation & Dismantle, creating and hanging signage and banners, laying carpet, drayage, and providing booth/stand furniture. See DECORATOR. See Also Decorator - ansGeneral service contractor A single source provider of goods or services. - ansOne-stop shop Number of facility guest rooms actually used out of a room block. - ansPick-up
- Broadly, one who acts or has the power to act: more usually, one that acts as the representative of another. Most frequently in travel, a specific kind of agent such as a retail travel agent. 2) Person that obtains engagements for entertainers, is paid by the entertainers and has no contract for production responsibilities. 3) Person in a speaker bureau/agency that acts on behalf of the seller (speaker) or on behalf of the buyer (customer). - ansBooking agent Facility form to advise departments of changes in reservations or functions. - ansChange order
Ultimate Guide to the Most Tested
Questions and Accurate Answers.
Top rated Exam Study Guide Latest
Updated 2025/202 6
A payment to a sales representative for meeting or exceeding a sales revenue goal. Or a payment made to an individual or organization for bringing business to another individual or organization. - ansCommission Raising and supporting sound, lighting or other equipment or décor from the ceiling. - ansFlying Lifts, trusses, pipe or other freestanding devices used to raise sound, lighting or other equipment above the heads of attendees and to support it from the floor. - ansGround support AKA Housing Bureau. Organization that provides reservation services for a group and its attendees. - ansHousing company Company which designs and handles some or all elements of incentive travel programs. - ansIncentive travel company In Conjunction With. An event or function that occurs because of another event. - ansIn conjunction with (ICW) Marketing tools or programs used to influence buying patterns and build customer loyalty. - ansInducements A third party vendor or company that offers complete turnkey organization support for an event, including administrative and event management services. - ansMultidisciplinary A company that offers complete turnkey organization support for an event, including administrative and event management services. - ansMulti-management firm A commission over and above the normal base commission percentage. - ansOverride A company that presents special effects and theatrical acts. This type of company may contract to put on an entire event or only parts of one. They sometimes hire speakers as part of their contract. - ansProduction company A return of part of a payment. - ansRebates An additional clause in artist's contract stipulating special requirements such as travel, dressing rooms, technical equipment, etc. - ansRider
- The process of attaching the cable on a crane to a piece of machinery or equipment. 2) The process for hanging materials or signs. - ansRigging AKA CSEP or Certified Special Event Professional, a designation offered by the International Special Events Society (ISES) earned through education, perofrmance, experience, and service to the industry. - ansSpecial event professional American Society of Composers, Authors, and Publishers. A membership organization that represents individuals who hold the copyrights to music written in the United States and grants licensing agreements for the performance of that music. - ansAmerican Society of Composers, Authors and Publishers (ASCAP) Association of Destination Management Executives. A member of the Convention Industry Council. - ansAssociation of Destination Management Executives (ADME) BMI. A music licensing organization that represents individuals who hold the copyrights to music written in the United States. It grants licensing agreements for the performance of music. - ansBroadcast Music, Inc. (BMI) An alternative plan that may replace the original plan when circumstances change. - ansContingency plan
Ultimate Guide to the Most Tested
Questions and Accurate Answers.
Top rated Exam Study Guide Latest
Updated 2025/202 6
An email marketing campaign that only sends messages to users who have requested (or opted-in) to receive specific types of information. Email conference reminders and newsletters are examples of opt-in email marketing campaigns based upon permission marketing. See PERMISSION MARKETING. See Also Permission Marketing - ansOpt-in UNSURE OF THIS ANSWER - The opposite of an opt-in email marketing campaign? - ansOpt-out
- Some Web-based content such as event Webcasts are made available to online customers on a pay-per-view basis, which means that customers have to pay to access this programming. 2) Video productions accessible to customers who pay for access to this programming. - ansPay-per-view When online activities take place at a designated time, they are referred to as real-time events. A Webcast of a keynote presenter that can be watched live over the Internet is an example of a real-time event. - ansReal-time Used to sell products through a Web site. An online shopping cart application allows customers to select and then purchase books, tapes and other items. - ansShopping cart A Web-site whose primary function is to provide attendees (buyers) and exhibitors (sellers) with online tools that help facilitate participation in an upcoming event. - ansTrade show facilitation website An event that broadcasts the audio and/or video portion of a keynote presentation or other educational sessions over the Web in real-time or on-demand. - ansWebcast Accepted Practices Exchange. An initiative of the meetings, conventions & exhibitions industry managed by the Convention Industry Council (CIC). APEX develops and manages the implementation of accepted practices (voluntary standards) for the industry. - ansAPEX Computer application that enables voting and then collects and displays the results, simplifying decision-making among event participants. - ansAudience polling Weblogs or online journals. An application that may change the face of event marketing. - ansBlog Ability to transmit huge volumes of voice and video over a network or the internet, without jumpy images. - ansBroadband Transfer a file from a host computer to your computer. - ansDownload AKA Brainstorming. Group decision-making software and services use technology on-site to maximize the group decision and brainstorming process. Often the set-up involves a network of computers that event participants use to respond to questions, plls and information gathering conducted by a faciliator. - ansGroup ware One of the advantages of a web-based event planning software solution or ASP is that clients already have the necessary tools available: a computer and a web browser. This familiar interface is cross-platforming, meaning that PCs, MACs, and large enterprise networks can all use it. - ansInterface
Ultimate Guide to the Most Tested
Questions and Accurate Answers.
Top rated Exam Study Guide Latest
Updated 2025/202 6
The process whereby exhibitors receive a potential customer's contact information in a standardized manner. A system for capturing and following-up on leads generated at an exhibition. - ansLead retrieval Using hypertext, a link is a selectable connection from one word, picture or information object to another. From a Web site, a link points to content. - ansLink Two or more computers or peripherals that are linked together for the purpose of sharing data. - ansNetwork Downloadable audio and video programs playable on MP3 players. This type of application may change the face of event marketing. - ansPodcast A new development using computer chips that can be read from a distance (similar to a bar code without the need for line of sight). This type of technology holds promise to help attendees, event managers and exhibitors share information, log into cyber cafes, track continuing education credits, and much more. - ansRadio frequency identification (RFID) The type of platform that multi-purpose technology solutions designed to handle many event planning and management tasks are built on. They range in price from a few hundred dollars for a basic single-user program to hundreds of thousands of dollars for wide area networks involving hundreds of workstations or full-enterprise solutions for corporations or associations. - ansRelational databases A feature of many videoconferencing systems that allows two or more people to use the same software program, even if all do not have it on their computer or conferencing system. - ansApplication sharing The amount of information that can be transmitted in an information channel such as a telephone line, ISDN, or Ethernet. Higher bandwidth means that images and sound will load more quickly for use in videoconferences or on the Internet. - ansBandwidth Compression/Decompression or Coder/Decoder. Videoconferencing standard, included in hardware and/or software, used to compress or code video, audio, and data signals for transmission and decompress or decode the signal at the other end of the transmission. - ansCODEC Affordable videoconferencing equipment that is available and allows participants to use their computers indead of proprietary hardware for virtual meetings. They provide real-time interaction using a personal computer. - ansDesktop videoconferenceing (DVC) A feature of many videoconference systems that allows participants at each conference site to view and edit the same document. - ansDocument sharing The station which receives data transmissions from a communications satellite. - ansDownlink Web based conferencing, a vital component of the modern event professional's toolbox. - ansE-conferencing Integrated services digital network. A single ISDN line carries data at 128 Kbps. Although video conferences are possible at slower speeds, ISDN is considered to be the minimum for acceptable-quality video transmission. - ansISDN
Ultimate Guide to the Most Tested
Questions and Accurate Answers.
Top rated Exam Study Guide Latest
Updated 2025/202 6
Multi-page pressure-sensitive form where multiple copies are made by writing on the top copy of the form. NCR stands for No-Carbon Required. - ansNCR form Registration made via the Web. - ansOnline registration
- Registering in advance to attend an event. See ADVANCE REGISTRATION. 2) At a facility, pre-assigned sleeping rooms available for occupancy. See Also Advance Registration
- ansPre-registration An encrypted file that authenticates the source of financial data, usually for an online credit card transaction. - ansSecure digital certificate A plastic credit card with an embedded integrated circuit chip that can store up to 16,000 bits of data for lead retrieval and other functions. - ansSmart card A Web-based form that can be designed to guide the user through the process of completing the form and can alert the user to errors. - ansSmart form Contract wording that outlines potential damages or fees that a party may be required to pay in the event that it does not fulfill minimum commitments in the contract. - ansAttrition clause An event that requires the use of a convention center or event complex, as well as multiple hotels in the host city. - ansCitywide event Proof of Registration, i.e., a reservation number that will be accepted by the hotel holding the room. - ansConfirmation number Designated date when the facility will release a block of sleeping rooms to the general public. The date is typically three to four weeks before the event. See RESERVATION REVIEW DATE. See Also Reservation Review Date - ansCut-off date An advanced partial payment to secure product or service. - ansDeposit ECB. The rooms that are contracted for by an event organizer with a hotel(s) or housing facility(s) for a particular event. - ansEvent-contracted block (ECB) A group of rooms that is reserved by a party outside of the ECB but is present in the city as a result of the Main Event (for example, some exhibitors, some international tour groups). A Peripheral Block's consumed room nights should be credited to the Main Event's total room nights for historical tracking purposes. A Peripheral Block may be used to help offset attrition charges against the ECB A Peripheral Block usually negotiates its own terms (for example, 1/50, staff rate, etc.). How do you identify Peripheral Blocks? Event organizers should require each contracted housing facility to report (to the event organizer) what groups are in- house at the same time as the Main Event. Each housing facility should include tour and travel, and wholesalers' reservations which were booked individually over the dates of the Main Event. See also EVENT-CONTRACTED BLOCK. See Also Event-Contracted Block - ansPeripheral block Designated day when the facility will release a block of sleeping rooms to the general public. See CUT-OFF DATE. See Also Cut-Off Date - ansReservation review date Total number of sleeping rooms that are utilized and attributable to one event. See Also Block - ansRoom block
Ultimate Guide to the Most Tested
Questions and Accurate Answers.
Top rated Exam Study Guide Latest
Updated 2025/202 6
A list, whether printed or electronic, by which an event organizer and/or their designates (e.g. a housing bureau) delivers multiple reservations to a hotel or other housing facility. Often the information contained in a rooming list is originally gathered through attendees' completed Housing Forms. See Also HOUSING FORM. See Also Housing Form - ansRooming list Any group of rooms that is classified or separated differently than the general attendee block within the Event-Contracted Block (ECB). See also EVENT-CONTRACTED BLOCK. See Also Event-Contracted Block - ansSub-block The person hired to review the content of advertising or marketing materials for consistency, accuracy, and to elminate repititious information. - ansCopy editor An electronic form of marketing communication that can be used as an element of an integrated marketing effort. Methods may include emailing digital brochures, delivering voice mail marketing, or sending video emails to the target audience. - ansDigital marketing Marketing activities with a common focus on the marketplace or a customer segment. The execution of each individual piece of the integrated marketing plan is consistent with, and supportive of, each of the other pieces of the plan. - ansIntegrated marketing A process of identifying human wants and needs, and developing a plan to meet those wants and needs. Refers to everything involved with convincing an attendee to come to the event. Also refers to providing information to support the exhibit sales function. - ansMarketing The complete package of marketing materials used to promote an event such as brochures, emails, direct mail, etc. Organizations should consider developing a style sheet to ensure consistency across all marketing collateral. - ansMarketing collateral A writtten plan that's purpose is to define the market for an event, outline a strategy for attracting and keeping participants, and prepare to adapt to changes in the market. This working document guides decisions about how, when, and where to expend marketing resources. - ansMarketing plan Categorization of people, organizations or businesses by professional discipline or primary areas of interest for the purposes of sales analysis or assignment. - ansMarket segments An ongoing effort by an organization to develop relationships with key media representatives before, during, and after an event. - ansMedia relations
- Publicizing an event. See PUBLICITY. 2) An advancement in rank or position. See Also Publicity - ansPromotion A media campaign, normally consisting of a series of public notices and advertising activities, aimed at ensuring maximum attendance by focusing attention on an event. See PROMOTION. See Also Promotion - ansPublicity Event held to communicate information to media representatives. - ansPress conference A collection of publicity items that includes: 1) pertinent data on the meeting, such as agenda, historical data, guest speakers, special events, etc. The property, such as photos, descriptions of public space areas, local entertainment, etc. 2) information relative to a sponsor's products or services. - ansPress kit
