Developing
Services Marketing
Mix
Presented By
A.Karthik
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Understanding the Services Marketing Mix: The 7 Ps of Intangible Business Success, Slides of Marketing Management
An overview of the services marketing mix, a combination of marketing activities for promoting and selling intangible services. The author, a.karthik, explains the concept of intangible services and the importance of developing the right marketing mix. The seven elements of the services marketing mix: product/service, pricing, promotions, place, people, process, and physical evidence.
Typology: Slides
2018/2019
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Developing
Services Marketing
Mix
Presented By
A.Karthik
What is Services Marketing Mix?
- (^) Services Marketing Mix refers to the combination of marketing activities an organization engages in to promote and sell intangible services, as opposed to tangible products. It is largely intangible → (^) You cannot Touch It → (^) You cannot See It → (^) You cannot Taste It → (^) You cannot Hear It → (^) You cannot Feel It
Elements of Service Marketing Mix The Service Marketing Mix Consists of 7 P’s as Compared to the 4 P’s of Product Marketing Mix, However it adds 3 more P’s which are required for Optimum service Delivery. Product Pricing Promotions (^) PlacementPlacement People^ People^ Process^ Physical Evidence Product Marketing Mix Services Marketing Mix
Elements of Services Marketing Mix Are : Product/Service Pricing Promotions Placement People Process Physical Evidence
Pricing:
- (^) Place in case of services determine where is the service product going to be located.
- (^) With the place element the marketer considers convenience, location, footfall, number of outlets, and timing.
Promotion:
- (^) Promotions have become a critical factor in the service marketing mix.
- (^) The competition in this service sector is generally high and promotions is necessary to survive.
People:
- (^) People is one of the elements of service marketing mix. People define a service.
- (^) In case of service marketing, people can make or break an organization.
- (^) In fact many companies have to undergo accreditation to show that their staff is better than the rest
Process:
- (^) Service process is the way in which a service is delivered to the end customer.
- (^) It is also a critical component in the service blueprint, wherein before establishing the service, the company defines exactly what should be the process of the service product reaching the end customer.