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marketing mix of the swiggy of the who ordering the food
Typology: Schemes and Mind Maps
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BHARATHIAR UNIVERSITY, Coimbatore
First, I thank the GOD almighty who has showered his blessing on me for the completion of my project. I extend my grateful thanks to Our Principal, Bharathiar University, Coimbatore for providing me this great opportunity to carry out Project. I take pleasure to show our deep gratitude to DR. RUPA GUNASEELAN, Professor and Director i/c, Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore for his full moral support throughout this project. I express my sincere thanks to project guide DR. K. MALARMATHI MSc., MBA., PhD., Professor, Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore for her valuable guidance. I am also thankful to all the faculty members of the Bharathiar School of Management and Entrepreneur Development, for their co-operation and support. I am indebted to MY PARENTS for their constant encouragement and financial support for carrying out the task successfully.
The study tries to examine customer satisfaction towards online shopping users. Online shopping offers the best price, good products and completely easy shopping. The success of any e-tailor company in India is contingent upon its popularity. Online shopping has gained importance in the modern business environment. The development of online shopping has opened the door of a chance to provide a competitive advantage over firms. Online shopping has grown in popularity
The World Wide Web has grown incredibly since its inception in 1990 and by 1991 it was opened for marketable use. Recently at present time online shopping is the new trend of shopping that is used to refer to computer- based- shopping or E shopping same like internet banking. Online shopping is the process whereby shoppers directly buy goods, services etc. from a seller interactively in real time without an intermediate facility over the internet. The satisfactions a feeling which is a significance of the measuring process which informs what has been received against what was expected, including the buying decision and needs associated with the purchase. Internet has been constantly gaining significance nowadays. The number of people preferring internet for the day to day accomplishments also keeps on increasing. People today are doing domestic works online. Online customers must have contact to the internet to buy goods form online. People can look at these websites of online stores and buying products in luxury form home. Unsatisfactory recently, the regulars were mainly visiting online to reserve hotel rooms, buy air, rail or movie tickets for buying books and electronic gadgets, but now more and more offline product like apparels for all sectors, make-ups, accessories, shoes and consumer durables are now being purchased online. Online shopping is the process whereby consumers directly buy goods, services etc. from a seller interactively in real-time without an intermediary service over the internet. Online shopping is the process of buying goods and services from merchants who sell on the Internet. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who surf the Internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. Consumers buy a variety of items from online stores. In fact, people can purchase just about anything from companies that provide their products online. Books, clothing, household appliances, toys, hardware, software, and health insurance are just some of the hundreds of products consumers can buy from an online store.
Objectives of the Study, Significance of the Study, Scope of the Study, Period of the study, Area of the Study, Limitations and Chapterization.
Conclusion.
research Design, Methods and instrument of data gathering, Sources of data, Types of sampling procedures, Population size and Sample size, Sample unit, Statistical tool that are used.
CHAPTER V consists of Findings, Recommendations, Conclusions, End notes, Bibliography.
to shop do not seem to be very different from the considerations encountered in offline environments. However, the sensitivities individuals display for each variable might be very different in online marketplaces. Factors like price sensitivity, importance attributed to brands or the choice sets considered in online and offline environments can be significantly different from each other (Andrews and Currim, 2004). Uncertainties about products and shopping processes, trustworthiness of the online seller, or the convenience and economic utility they wish to derive from electronic shopping determine the costs versus the benefits of this environment for consumers (Teo et al., 2004). Further studies aiming to complete the full set of factors influencing consumers' prepurchase intentions are still much awaited. Simon Rigby , Head of Direct Channels at Comet, says, "Our challenge is to meet the needs of the greatest number of shoppers. By undertaking research on a regular basis, we learn more about our customers' shopping needs and styles. This helps us to deliver all the necessary eassurances,product ranges and services. We conducted this survey during our peak selling period as we are in the process of developing our range of online interactive services, such as Live Chat and CometTV.co.uk. Powerful multi media sales tools will soon become standard in the online shopping arena. In three years, you'll be just as likely to click and watch a product related video of your intended purchase on your computer before you buy - as you are to have an email address today. Research summarized by Emarketer(2005) showed that the Internet applied a bigger influence than for offline media for electronics compared to that clothing, beauty or home improvement as would be expected. Internet Marketing has changed the way people buy and sell good and service. It has added lot of convenience and easy to the whole process of buying. Internet buying prevalence is highest in the United States, where 93% of Internet users have bought on-line (Business Software Association, 2002), and it is growing rapidly in India as well.
The process used to collect information and data for the purpose of making business decisions. The methodology may include publication research, interviews, surveys and other research techniques and could include both present and historical information.
Research design is the arrangement of conditions for collection and analysis of data in a systematic manner. Descriptive Research Design is used in this research. The type of the research used for the study is descriptive in nature. It is based on the data collected through a structured questionnaire from the respondents. Descriptive research helps to provide the answer to question of who, what, when, where, and how associated with a particular research problem.
The data is collected through a questionnaire from the respondents. The instrument we used in the study in the questionnaire survey. This survey contains the structured question format that which included a various types of questions concerning the different aspects of subjects for the study. Likert scale is a method of ascribing quantitative value to qualitative data, to make it amenable to statistical analysis. Likert scales usually have five potential choices (strongly agree, agree, neutral, disagree and strongly disagree). Likert scale is used to frame the questionnaire.
Primary data were collected from the employees through well structured questionnaire method.
Secondary data is also been collected from various sources such websites, books, journals.
Sampling is a process of learning about the population on the basis of sample drawn from it. Convenience sampling method is used to choosing the sample size. Convenience sampling method is a non-probability sampling technique where subjects are selected because of their convenient accessibility and proximity to the researcher.
There are about 166 employees working in the organization
Population size : 166 The sample size has taken 150 respondents as sample is based on the availability of population and this research used simple random sampling method.
The sampling unit is Joel Foods, Thoothukudi.
The data collected were analyzed with appropriate techniques. The techniques used for analysis are:
