LIDL
Last Updated Sunday, 26 April 2020 05:30
LIDL
Parent Company
Schwarz Gruppe
Category
Retail Industry
Sector
Lifestyle and Retail
Tagline/ Slogan
Where quality is cheaper
USP
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LIDL Parent Company Schwarz Gruppe Category Retail ..., Lecture notes of Brand Marketing
LIDL. Last Updated Sunday, 26 April 2020 05:30. LIDL. Parent Company ... LIDL is a go-to shop for any grocery needs. SWOT Analysis. Strengths.
Typology: Lecture notes
2021/2022
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LIDL
Parent Company Schwarz Gruppe
Category Retail Industry
Sector Lifestyle and Retail
Tagline/ Slogan Where quality is cheaper
USP
LIDL offers quality goods at affordable prices
STP
Segment Price sensitive customers who usually have a limited budget whilst shopping or choose to buy mediocre
Target Group Households
Positioning LIDL is a go-to shop for any grocery needs.
SWOT Analysis
Strengths
Opportunities
- LIDL can gain a further strong hold in European markets as well more global locations
- Expanding into growing economies like Africa, Asia etc
- Extract more business from online & digital channels
Threats
- International expansion of other brand would increase competition
- Price war with other retail chains brands can affect the margins of LIDL
- Change of Govt policies and regulations in the retail industry
Competition
Competitors
- Carrefour
- Tesco
- Walmart
- Woolworths
- Coles Group
- Kroger
- Target Corporation
- Amazon
- eBay
- Home Depot
- Ikea
- Costco Wholesale
- Aldi