lecture notes of business communication, Lecture notes of Effective Business Communication

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BUSINESS COMMUNICATION

MODULE 1:

YOU CAN HAVE ALL GREAT IDEAS IN THE

WORLD AND IF YOU CANT COMMUNICATE

NOBODY WILL HEAR THEM.

Highlights of the presentation

Communication and Business Communication

Importance and objective of Business Communication

Process of communication

Barriers in communication

Technique of effective communication

Forms of communication

From the above illustration , you can see that

communication is the ‘sharing’ of information between two

or more individuals / within the group to reach a common

understanding.

• (^) It is derived from the Latin word " communis," meaning to

share.

• (^) Communication is the exchange of thoughts, messages, or

information by speech, visuals, signals, writing, or behavior.

It is the transmission of an idea or feeling so that the

sender and receiver share the same understanding.

Cont..

Definition….

“ a process by which information is exchanged

between individuals through a common system

of symbols, signs, or behavior”

• “ Communication is a process involving the

selection, production and transmission of signs

in such a way as to help a receiver perceive a

meaning similar to that in the mind of the

communicator .” by Fotheringham

Definitions of Business Communication…

• (^) According to Ricks and Gow , “ Business Communication as a

system that is responsible to affect change throughout the whole

organization.”

According to W.H. , “ Business Communication is exchanging

business-related different views, ideas, and news within the related

parties.”

Prof. J. Haste ,stated that when the communication occurs

between either two or more than two business people for the

purpose of effective organization and administration of business

then it is considered as Business Communication.

Cont..

That means, Business communication is the sharing of

information between people within an organization that is

performed for the commercial benefit of the organization.

• (^) Effective business communication is the way employees

and management communicate to achieve organizational

goals. The objective is to improve organizational efficiency

by reducing mistakes. Business Communication includes

different aspects like marketing, public relations,

customer relations, corporate and interpersonal

communication, etc.

Cont..

In the professional world, communication and

related skills decide a person’s career curve -

better the communication skills, higher are

the chances of touching the zenith of success.

• The new global and diverse workplace

requires excellent spoken and written

communication skills!

Basic elements of Business communication

• (^) Sender
• (^) Business information
• Reciever
• Feedback

Cont..

• (^) The above elements indicate business communication as a

process in which information or news related to business is

exchanged between different business parties like customers,

suppliers, business clients, employees, etc. for the purpose of

effective administration of the business. Moreover, it involves

a regular flow of information and feedback is considered as a

crucial and important aspect of business communication. Due

to different levels of hierarchy and involvement of a huge

number of people, business communication plays an

important role in different management functions i.e.

planning, coordinating, organizing, directing, and controlling.

Process of Business Communication

cont

such as words, pictures, gestures and other body language. The

process of converting the message into meaningful symbols is

known as encoding.

4. Channel: Message converted into symbols is transmitted by

the sender through a channel like written words in the forms

of letter or electronic mail, spoken words through personal

contact or telephone depending on the situation of the

parties i.e. sender and reciever.

5. Reciever: Reciever is a person to whom message is sent. In

organizational context, like the sender, reciever may b

superior, a subordinate, a peer or any other person.

cont

1. Sender: is one who contact other person ith the objective of

passing the message. In organizational context, the sender may be

a superior, a subordinate, a peer or any other person. The

organizational position of the sender determines the direction of

communication in the organization.

2_._ Message: is the subject matter of the communication which is

intended to be passed to the receiver from the sender. Message

may be in the forms of ideas, opinions , feelings, views , orders,

suggestions etc.

3. Encoding: since the ideas, opinions,feelings, view , orders etc ,

which are the subject matter of communication are abstract and

intangible, their transmission requires the use of certain symbols

Features of communication

• (^) 1. Communication involves at least two person.
• (^) 2. It is a two way process
• (^) 3. communication purpose I to create an understanding between

both the parties.

• 4. communication may takes several forms such as order,

instructions, report , queries etc.

• (^) 5. communication prevails in every human relationship. It is essential

in all type of organizational and at all levels of management.

Cont..

• 6. it’s a dynamic process.
• (^) 7.communication is goal oriented process.
• (^) 8. communication is conversational.
• 9. communication is an interdisciplinary science.