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The law of equi-marginal utility is a fundamental principle in economics that helps individuals make the best use of their limited income to achieve maximum satisfaction. This law, also known as the law of substitution or the law of maximum satisfaction, assumes that consumers aim for maximum satisfaction, have fixed income, and that the units of goods are homogeneous. The consumer weighs the satisfaction obtained from each rupee spent and substitutes the commodity with higher utility for the one with lower utility until the marginal utilities are equal. This principle is illustrated with the example of apples and oranges, and its diagrammatic representation using marginal utilities and a consumer's budget constraint.
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Dr. Anjali Prasad Department of Economics TPS College, Patna Topic:- Law of Equi-marginal utility. Class:-BA Part 1 Hons. Law of Equi-marginal Utility The Law of equi-marginal Utility is another fundamental principle of Economics. This law is also known as the Law of substitution or the Law of Maximum Satisfaction. We know that human wants are unlimited whereas the means to satisfy these wants are strictly limited. It, therefore’ becomes necessary to pick up the most urgent wants that can be satisfied with the money that a consumer has. Of the things that he decides to buy he must buy just the right quantity. Every prudent consumer will try to make the best use of the money at his disposal and derive the maximum satisfaction. Assumptions of Law of Equi-Marginal Utility
As the marginal utility of oranges is higher, we should buy more of oranges and less of apples. Let us substitute one orange for one apple so that we buy four oranges and three apples. Now the marginal utility of both oranges and apples is the same, i.e., 4. This arrangement yields maximum satisfaction. The total utility of 4 oranges would be 10 + 8 + 6 + 4 = 28 and of three apples 8 + 6 + 4= 18 which gives us a total utility of 46. The satisfaction given by 4 oranges and 3 apples at one rupee each is greater than could be obtained by any other combination of apples and oranges. In no other case does this utility amount to 46. We may take some other combinations and see. TABLE We thus come to the conclusion that we obtain maximum satisfaction when we equalize marginal utilities by substituting some units of the more useful for the less useful commodity. We can illustrate this principle with the help of a diagram. Diagrammatic Representation: In the two figures given below, OX and OY are the two axes. On X-axis OX are represented the units of money and on the Y-axis marginal utilities. Suppose a person has 7 rupees to spend on apples and oranges whose diminishing marginal utilities are shown by the two curves AP and OR respectively. The consumer will gain maximum satisfaction if he spends OM money (3 rupees) on apples and OM’ money (4 rupees) on oranges because in this situation the marginal utilities of the two are equal (PM = P’M’). Any other combination will give less total satisfaction. Let the purchase spend MN money (one rupee) more on apples and the same amount of money, N’M'( = MN) less on oranges. The diagram shows a loss of utility represented by the shaded area LN’M’P’ and a gain of PMNE utility. As MN = N’M’ and PM=P’M’, it is proved that the area LN’M’P’ (loss of utility from reduced consumption of oranges) is bigger than PMNE (gain of
A consumer may be in the strong clutches of custom, or is inclined to be a slave of fashion. In that case, he will not be able to derive maximum satisfaction out of his expenditure, because he cannot give up the consumption of such commodities. This is specially true of the conventional necessaries like dress or when a man is addicted to some intoxicant. (v) Frequent Changes in Prices: Frequent changes in prices of different goods render the observance of the law very difficult. The consumer may not be able to make the necessary adjustments in his expenditure in a constantly changing price situation. Practical Importance of the Law of Substitution: The law of substitution is of great practical importance. Everybody has got limited income. Naturally he must try to make the best use of it. This can be done by the application of this law in the various aspects of economic life as under: (i) Consumption: A wise consumer consciously acts on this law while arranging his expenditure. His expenditure is so distributed that the same price measures equal utilities at the margin of different purchases. Every person must try to spend his income in a manner which yields him the greatest satisfaction. This he will be able to do only if he spends his money in such a manner as to obtain equal satisfaction from the marginal units of money spent on the various commodities he purchases. (ii) Production: The law is also of great importance in production. The producer has to use several factors of production. He wants maximum net profit. For this purpose, he must substitute one factor for another so as to have the most economical combination, for example, he will substitute labour for machinery and vice versa, So that the marginal utility or marginal productivity of the two is equalised in this manner, he will get most economical combination of the ‘actors of production at his disposal to make maximum profit. (iii) Exchange: The law also applies in exchange because exchange is nothing else but substitution of one thing for another. When we sell a commodity, say, sugar, we get money. With this money, we buy another commodity, say, wheal. We have, therefore, really substituted sugar for wheat.
(iv) Distribution: It is on the principle of marginal productivity that the share of each factor of production (viz., land, labour, capital, organisation) is determined. The use of each factor is pushed up to a point where its marginal product is equal to the marginal product of every other factor, of course after allowing for the differences in their respective remunerations. This necessitates substituting one factor for another. (v) Public Finance: The Government, too, is guided by this law in public expenditure. The public revenues are so spent as to secure maximum welfare for me community. The Government must cut down all wasteful expenditure while the return is not proportionate and instead concentrate its resources on more productive or more beneficial expenditure. (vi) Influences Prices: The law of substitution influences prices. When a commodity becomes scarce and its price soars high, we substitute for it things which are less scarce. Its price, therefore, comes down.