Presented by: SYED REHAN JABBAR
THE KIRANA
APP
BRINGING LOCAL MARKET TO YOUR DOOR
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The Kirana App: Bringing Local Market Convenience with Quality Assurance, Assignments of Marketing Research
The Kirana app is a local grocery ordering platform that allows users to buy items from trusted neighborhood stores and get them delivered at their convenience. the app's features, target customers, revenue streams, and competition. With a commitment to quality assurance, convenience, and quick delivery, the Kirana app aims to increase its customer base and generate revenue through commissions from retail stores.
What you will learn
- What are the key features of the Kirana app?
- How does the Kirana app generate revenue?
- Who are the target customers for the Kirana app?
Typology: Assignments
2019/2020
1 / 9
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Presented by: SYED REHAN JABBAR
THE KIRANA
APP
BRINGING LOCAL MARKET TO YOUR DOOR
ABOUT THE APP
- (^) The Kirana app enables busy,quality
conscious people to order their regular
household groceries and other items
from their favorite and trusted
neighborhood stores.
People can buy the items from the
convenience of their homes and get it
delivered during the choice of time.
ABOUT OUR SERVICE
THINK HAPPY
Attentive
OUR COMMITMENT
VALUE PROPOSITION
Quality
Assurance
Convenience
Speed
Time Saving
Active
Customer
Support
Westmire Hills Farmers' Market |
Push Promotions
OUR TARGET CUSTOMERS
Working Couples with busy
lifestyles and no time for
shopping.
People willing to spend more
on specialty and quality
goods.
Couples who do not want to
buy in bulk or from mass
markets
Customers who want the
best items from retail stores
of their choice.
HOUSEHOLD FAMILIES
COMPETITORS:
COMPLEMENTARY PLAYERS:
NETWORK EFFECTS:
bigbasket, GROFERS
Retailers, Technology (app interface)
Position In Value Network:
app enables people to buy from any store making network effects stronger.
Westmire Hills Farmers' Market |
Revenue Streams
COMMISSION FROM THE RETAIL
STORES
- (^) Commission from the Retail Stores
on the basis of the new customers
generated for them as well as the
orders generated.
FIXED COSTS
- App /Web Development and Maintenance
- (^) Delivery person and Executive’s Salaries
- (^) Set Up costs for setting up of the office
VARIABLE COSTS
Benefits given to retailers
- (^) Delivery incentives to the
delivery persons
DELIVERY FEES
No delivery fee upto Rs 200.
Above Rs 200 shopping, a
nominal amaount will be charged.