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ITC 761 EXAM III
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________ software modules seek to enhance collaboration between a company and its selling partners. correct answers PRM Which of the following is not an example of next-generation enterprise applications? correct answers Employee relationship management Supply chain execution systems provide all of the following functions except: correct answers generating demand forecast for products A company having difficulty with timely delivery of parts to its manufacturing plants should implement a supply chain ________ system. correct answers execution In the supply chain, components or parts are referred to as: correct answers intermediate products Coca-Cola implemented enterprise software from Oracle that enabled it to achieve all of the following except correct answers reducing number of employees Which supply chain planning function determines how much product is needed to satisfy all customer demands? correct answers demand planning Enterprise systems improve management decision making in all the following ways except: correct answers improving forecasts of consumer behavior CRM systems help businesses achieve which of the following business objectives? correct answers enhance customer intimacy's Which of the following enables a company to tailor a particular aspect of enterprise software to the way a company does business? correct answers configuration tables Which of the following refers to a company's suppliers, the suppliers' suppliers, and the processes for managing relationships with them? correct answers upstream portion of the supply chain Which of the following manages the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner? correct answers supply chain execution system Which of the following enables a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product? correct answers supply chain planning ________ software modules deal with setting employee objectives, performance, and compensation. correct answers ERM
From your reading of the chapter's opening case, which of the answers below is not a reason why Avon chose JDA's Manufacturing and Intelligent Fulfillment software? correct answers develop new products Uncertainties in the supply chain often lead to: correct answers increases in inventory across all tiers. The difference between push- and pull-based models is summarized by which of the following slogans? correct answers Make what we sell, not sell what we make. As they move through the supply chain, ________ are transformed into finished products and shipped to retailers and customers. correct answers raw materials Enterprise application vendors have created ________ to make their own customer relationship management, supply chain management, and enterprise systems work closely together with each other. correct answers e-busiuness suites Customer service modules in CRM systems provide tools for: correct answers assigning and managing customer service requests A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect. correct answers bullwhip Concurrent supply chains are made possible by which technology? correct answers ERP systems Walmart's continuous replenishment system is an example of a ________ model. correct answers pull based Using social networking tools to converse with customers is called: correct answers social crm Which of the following customer relationship management applications provides analysis of customer data? correct answers ________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services. correct answers SFA A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a(n): correct answers Supply chain The bullwhip effect can be countered by: correct answers reducing information uncertainty. Marketing modules in CRM systems provide tools for all of the following except: correct answers assigning and managing customer service requests.
identify the transportation mode to use for product delivery. track the physical status of goods. determine how much product to manufacture in a given time period. determine where to store finished goods. establish inventory levels for raw materials and finished goods. correct answers track physical status of goods stop using products correct answers churn rate A supply chain driven by actual customer orders is called a ________ model. correct answers pull based Which of the following statements about enterprise applications is not true? Enterprise applications are based on organization-wide definitions of data. Enterprise applications are best implemented when few changes in business processes are required. Enterprise applications require fundamental changes in the way a business operates. Enterprise applications require organizational learning. Enterprise applications introduce "switching costs." correct answers few changes in business processes are required Procurement involves all of the following except: correct answers production scheduling Information density refers to the: correct answers total amount and quantity of information available to all market participants. As described in the opening case, what is the primary business model employed by YouTube? correct answers content provider Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information? correct answers community provider Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively. correct answers micropayment Geoadvertising sends ads to users based on their: correct answers GPS locations. in digital markets: network costs decline. menu costs decline. search costs increase. information asymmetry increases. switching costs decline. correct answers menu costs decline
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services. correct answers free/freemium Which of the following is a milestone for the Phase 1: Planning phase of developing an e- commerce presence? correct answers web mission statement The effort required to locate a suitable product is called: correct answers search costs Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience? correct answers richness A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service. correct answers geosocial Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. correct answers asymmetry Which of the following is not an example of location-based services? Netflix Waze Uber Foursquare Google Maps correct answers netflix Which of the following statements about EDI is not true? Many organizations still use private networks for EDI. About 80 percent of online B2B e-commerce is still based on EDI. Each major industry in the United States has EDI standards. Today, EDI is only used for document automation. EDI systems are increasingly web-enabled. correct answers Today, EDI is only used for document automation What percent of online retailers now have m-commerce websites? 55 percent 15 percent 25 percent 75 percent 85 percent correct answers 55 percent Which of the following is the largest mobile advertising platform? Twitter Facebook Google Microsoft
Websites Social media Corporate E-mail correct answers corporate A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n): online marketplace. marketspace. e-hub. net marketplace. exchange. correct answers marketspace Which of the following dimensions of e-commerce technology has the potential to raise the quality of information? Information density Interactivity Global reach Customization Richness correct answers information density What is the difference between personalization and customization, as applied to e-commerce technologies? Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences. There is no difference. Both terms refer to changing a product or communication for the consumer. correct answers Personalization refers to adjusting marketing messages What standards are referred to when discussing universal standards as a unique feature of e- commerce? correct answers internet technology standards In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence. social media community website offline media e-mail correct answers social media
Selling the same goods to different targeted groups at different prices is called: correct answers price discrimination Which of the following best illustrates the advertising revenue model? correct answers Facebook provides a social network for free, but shows sponsored content in users' News Feeds. Which of the following statements about Net marketplaces is not true? correct answers Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners. Removing the business process layers in a distribution channel is called: disintermediation. market transparency. market segmentation. BPR. network effects. correct answers disintermediation Ikea asked for the help of its customers in designing new furniture. This is an example of: correct answers crowdsourcing All of the following are unique features of e-commerce technology, except: correct answers price discrimination Which of the following best describes the digital social graph? correct answers A collection of millions of personal social graphs A secure website that links a large firm to its suppliers and other key business partners is called a(n): correct answers private industrial network What event marked the beginning of e-commerce? correct answers The first paid advertisements placed on a Web site. Which of the following is an example of a private industrial network? Elemica Exostar VW Group Supply Go2Paper Expedia correct answers vw group supplu Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual? Personalization/customization Richness Interactivity Information density Ubiquity correct answers interactivity
use Learning Rules to identify the optimal path through the network. function similar to the human brain in recognizing objects. use facial recognition algorithms to identify unique facial characteristics. are composed of an input layer and an output layer. correct answers use Learning Rules to identify the optimal path through the network. Which of the following would not be considered semistructured knowledge? correct answers request for proposals A(n) ________ is a type of intelligent technique that finds patterns and relationships in massive data sets too large for a human to analyze. correct answers neural network Virtually all expert systems deal with problems: of policy development. that are highly structured. of high complexity. of logic and control. with imprecise rules. correct answers Which of the following is a computer-based system that attempts to emulate how humans think and act? correct answers AI tech Which of the following has a large number of sensing and processing nodes that continuously interact with each other? correct answers neural network Machine learning systems: simulate the neurons in human brains to find patterns. use machines to master a body of knowledge. rely on expert systems to identify learning objectives. are currently not useful for organizations. find patterns in large data sets. correct answers find patterns in large data sets Which of the following describes a difference between neural networks and genetic algorithms? Genetic algorithms are used to evaluate alternative solutions to problems, whereas neural networks are used to discover patterns in data. Neural networks are a type of machine learning, whereas genetic algorithms are static programs. Genetic algorithms are designed to work with small amounts of data, while neural networks can handle large quantities of data. Genetic algorithms are a type of knowledge discovery, while neural networks are an intelligent technique. Genetic algorithms are designed to process large amounts of information. correct answers Unsupervised machine learning involves: programs that can detect digital photos of human faces and cats without humans labeling the input photos. using algorithms to simulate the neurons and synapses of human brains.
using labeled inputs identified by humans to recognize objects. using genetic algorithms to identify patters in large datasets. using very large databases to store common sense knowledge, then searching the database for patterns. correct answers programs that can detect digital photos of human faces and cats Which of the following statements about robotics is not true? correct answers rely solely on AI ________ knowledge exists in formal documents, as well as in formal rules that organizations derive by observing experts and their decision-making behaviors. correct answers structured Expert systems: lack the general intelligence of human beings. are based on DO WHILE rules. are capable of solving wide ranges of problems. share characteristics with mainframe computing. are used for knowledge discovery. correct answers lack the general intelligence of human beings. Informal social networks of professionals and employees within and outside the firm who have similar work-related activities and interests are called communities of: correct answers practice What is meant by the statement "knowledge is sticky"? correct answers knowledge is hard to move Which of the following types of system enables organizations to digitize, index, and tag structured and unstructured knowledge and documents according to a coherent framework? correct answers ECM Which of the following statements about natural language processing (NLP) is not true? correct answers natural language experts A(n) ________ is a scheme for classifying information and knowledge in such a way that it can be easily accessed. correct answers taxonomy Expert systems are expensive and time consuming to maintain because: correct answers their rules must be reprogrammed every time there is a change in the environment, which in turn may change the applicable rules. Specialized systems built for knowledge workers charged with discovering and creating new knowledge for a company are called: correct answers KWS Intelligent agents rely on: augmented reality. agent-based modeling. machine learning. virtual reality systems. MOOC. correct answers machine learning
Store correct answers apply The set of business processes, culture, and behavior required to obtain value from investments in information systems is one type of: correct answers organizations and management capital Which of the following is a type of intelligent technique? LMS Neural network Augmented reality Digital asset management CAD correct answers neural network Which of the following statements about 3-D printing is not true? correct answers incompatible with the cloud Which of the following describes a difference between neural networks and genetic algorithms? Genetic algorithms are used to evaluate alternative solutions to problems, whereas neural networks are used to discover patterns in data. Genetic algorithms are designed to work with small amounts of data, while neural networks can handle large quantities of data. Genetic algorithms are designed to process large amounts of information. Neural networks are a type of machine learning, whereas genetic algorithms are static programs. Genetic algorithms are a type of knowledge discovery, while neural networks are an intelligent technique. correct answers discover patterns in data Which of the following is not one of the main four dimensions of knowledge described in the chapter? correct answers knowledge is a firm asset Genetic algorithms: represent knowledge as groups of characteristics. are based on logic. develop solutions to particular problems using inheritance, crossover, and mutation. do not work for most problems. seek to emulate a human expert's way of solving problems. correct answers develop solutions to particular problems using inheritance, crossover, and mutation. The collection of expert rules developed by expert systems is referred to as: correct answers knowledge base Which type of decision is calculating gross pay for hourly workers? correct answers structured Which of the following is not one of the five observed ways in which managerial behavior differs from the classical description of managers? Managers prefer using formal information systems. Managers perform a great deal of work at an unrelenting pace. Managers prefer oral forms of communication.
Managers prefer current, specific, ad-hoc information. Managers give high priority to maintaining a diverse web of contacts. correct answers managers prefer using formal information systems Decisions regarding managing and monitoring day-to-day business activities are referred to as ________ intelligence correct answers operational The role of negotiator falls into which of Mintzberg's managerial classifications? correct answers decisional Which of the following are most likely to rely primarily on production reports for their decision- making needs? correct answers operational supervisiors A drawback to high-velocity, automated decision-making systems is that they are unable to: correct answers respond to new world conditions A(n) ________ report is produced when a user enters various values in a pivot table to filter data. correct answers parameterized GDSS such as Cisco Collaboration Meeting Rooms Hybrid can handle up to: correct answers 500 Mintzberg outlined three categories of managerial roles: correct answers interpersonal, informational, and decisional A(n) ________ facilitates the solution to unstructured problems by a set of decision makers working together as a group. correct answers GDSS Which of the following systems support a manager's role as figurehead of an organization? correct answers telepresence The dimension of ________ describes whether data elements are consistently defined. correct answers consistently A pivot table is a(n): spreadsheet tool that displays two or more dimensions of data in a convenient format. type of relational database. chart tool that can rotate columnar data quickly and visually. tool for performing sensitivity analysis. integral data visualization tool used in digital dashboards and scorecards. correct answers spreadsheet tool that displays two or more dimensions of data in a convenient format. Which of the following is not one of the six main analytic functionalities of BI systems for helping decision makers understand information and take action? correct answers business case archives
are primarily driven by information derived from a company's transaction processing systems. support the structured decision making of senior executives. correct answers have the ability to drill down into lower levels of detail The leading methodology for understanding the really important information needed by a firm's executives is called the ________ method. correct answers balance scorecard Which of the following is not one of the Simon's four stages of decision making? correct answers prediction correct answers Which of the following is not an example of a BI predefined production report correct answers revenue forecasts All of the following managerial roles can be supported by information systems except: correct answers All of the following managerial roles can be supported by information systems except: liaison. resource allocator. disseminator. nerve center. entrepreneur. correct answers entrepreneur When managers represent their company in the outside world and perform symbolic duties, they are acting in their: correct answers interpersonal Which type of decision is deciding whether to introduce a new product line? correct answers unstructured The management methodology of using a firm's strategy to generate operational targets for the business and measuring progress towards them using the firm's enterprise systems is called: correct answers BPM Which of the following is not one of the six main elements in the business intelligence environment discussed in this chapter? correct answers Which of the following is not one of the six main elements in the business intelligence environment discussed in this chapter? User interface Delivery platform Data from the business environment Organizational culture Managerial users and methods correct answers organizational culture
Behavioral models of management see managers as being ________ than does the classical model. correct answers more informal Which of the following statements best describes the term business intelligence? correct answers Software developed exclusively for business management Which of the following statements best describes the business value of improved decision making? correct answers Improved decision making results in a large monetary value for the firm as numerous small daily decisions affecting efficiency, production, costs, and more add up to large annual values. Which quality dimension of information is concerned that all the necessary data needed to make a decision is present? correct answers completeness An information system for a building company that tracks construction costs for various projects across the United States would be categorized as a type of: correct answers MIS Group Decision Support Systems (GDSS): facilitate the solution of unstructured problems. support decisions that require knowledge about the geographic distribution of resources. provide tools that allow managers to visualize data. are only used with geographically dispersed attendees. are designed to allow meeting attendees to share their thoughts in real-time with their peers. correct answers facilitate the solution of unstructured problems. The decisions involved in creating and producing a corporate intranet can be classified as ________ decisions. correct answers semistructured MIS typically produce: new ways of looking at data that emphasize change, flexibility, and rapid response. scorecards of overall firm performance along predefined key indicators. solutions to semi-structured problems appropriate for middle management decision making. assumptions, responses to ad-hoc queries, and graphic representations of existing data. fixed, regularly scheduled reports based on data extracted from the organization's TPS. correct answers fixed, regularly scheduled reports based on data extracted from the organization's TPS. An information system that combines data from internal TPS with information from financial systems and external sources to deliver reports such as profit-loss statements and impact analyses, is an example of: correct answers ESS GDSS capabilities have improved along with all of the following except: correct answers increase in dedicated conference rooms A well-designed ESS will allow management to: correct answers track the activities of competitors.
