NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information Systems for Managers
Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
1. Social media and data analytics are changing the scene for most industries today. It
is said that social media played a key role in propelling the Bharatiya Janata Party
(BJP) to power in 2014. It is no surprise that with the elections round the corner in
2019, parties are getting their social media warriors ready to help them combat this
For Theoretical Answer
Assessment Parameter
Weightage
Introduction
20%
Concepts and Application
related to the question
60%
Conclusion
20%
For Numerical Answer
Assessment Parameter
Weightage
Understanding and usage
of the formula
20%
Procedure / Steps
50%
Correct Answer &
Interpretation
30%
