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CONTENTS

SERVICES OFFERED

INTERNSHIP REPORT

03

04

JUSTGETIT

BRAND INTRODUCTION

05

SALES@JUSTGETIT.IN INFO@JUSTGETIT.IN

WWW.JUSTGETIT.IN

06 ORGANIZATIONAL STRUCTURE

BRANDING AND RESEARCH

07

PROJECT-

OBJECTIVE & INTRODUCTION

10 16 RESULT & CONCLUSION

PROJECT-

PROJECT-

COSTING PROCESS

39

PROJECT-

COSTING -INTRODUCTION

41 44 RESULT & CONCLUSION

BRANDING AND RESEARCH

18 OBJECTIVE & INTRODUCTION 20 29 RESULT & CONCLUSION

MOOD BOARD

31 OBJECTIVE & INTRODUCTION 32

35 RESULT & CONCLUSION

PRODUCT PROFILING &

DEVELOPMENT

33 04 LEARNING

OUTCOME

05 PROJECT TITLE

3D STIMULATION - BENEFITS

50

3D SIMULATION

STAKE HOLDER MAPPING

45

52 CONCLUSION/

FINDINGS

At JustGetIt, which is a startup company, having a clear goal to reduce the lead time of order processing in the garment industry by finding out loopholes in the supply chain. They themselves are coming up with certain projects which are related to the garment industry and will show them reduced time cycle by showing the progress of live orders. By using T&A calendar planning and Live order progress check, they will follow precisely the time gaps & will do reasoning of same. I was assigned to take care of Business development, branding & positioning of some brands.

Project

Project Title- Business Development, Branding & Positioning of Brands under JustGetIt umbrella.

Objective

To develop the brand concept. To do the branding of RTW brand. To make a catalogue of RTW styles for Men's & Women's category. To do digital media marketing on at least one social media platform.

Subproject: 1 Pre-planning for Branding & positioning of RTW fast fashion brand to do Business Development.

Subproject: 2- To utilize capacity getting wasted of garment factories during free capacity odd days to achieve sustainable employment and growth of the garment industry by optimizing capacity utilization.

Objective

To develop the brand concept. To make a catalogue of RTW styles for Men's & Women's category. To get some basic Tshirt designed. Research about the component of the shirt, T-shirt, trousers and blazer.

Learning outcome

Learned team management. While leading the team of 19 interns at JustGetIt, I have got to learn a lot. People from BFT, MDes, KD & FD working on their own domain-related work, I had to resolve their querries to get work done within time. Learned about different aspects of Business development & all the work comes under it. Digital marketing & its importance. Leadership skills. Product development. Sourcing for Badges & Leather goods. Conceptualization of a Brand. Float a brand on digital media. Quick costing 3D Simulation technique and its importance in the supply chain. Stakeholder mapping for website interaction. Buyer interaction & enquiry form making for Buyer interaction with Website. Importance of quick costing and how to make it.

About JGI

JustGetIt is a startup incepted by Mr Shekhar Chandra & Mr Veer Vaidhya in the year

2017. An Emerging fashion supply chain solution which will provide a one-stop solution for every manufacturer, buyer, customer and even consumer. The company strive to provide all fashion & Lifestyle related products/ services at one platform that include Branding, Product development, Designing & Converting it to garment or fashion statement.

JustGetIt is an umbrella company for several other brands like Phinix, Inolio, Stylothon, Spry Turtle, Miha, Justio and Minaar. All these brands cater to separate business segment which is entirely different from one another. They are also into consultancy business to provide guidance and services to other companies in need. Essentially, they are involved in B2B, B2C, B2B2C business model, which in log run will success and huge business opportunities to grow.

To reduce the lead time in supply chain.

To grow business through embracing technology, developing strong partnerships and serve till customer satisfaction.

Interior designing and Architectural Services Gown designing and High-end Occasional clothing Corporate wear and Industrial uniform brand E-commerce for construction material & services Ready to wear Fast Fashion brand for personlized clothing

A brand for every travellers need

Ready to wear brand from Ready for you fabric

To value honesty, integrity, commitment and deliver on time.

PHINIX MIHA JUSTIO MINAAR INOLIO STYLOTHON SPRY TURTLE

Obstacles do not define who they are. JGI is defined by its potential and hunger to achieve success. They strive to deliver strategic solutions that are unique and structured to suit particular business requirement. Their services are designed using an out-of-the- box approach rather than a cookie-cutter. The premise of their establishment being ‘Concept to Commissioning’, they are a group of strategic advisors who serve from the ideation stage to product development stage or could be said as "start-up vision becomes a reality".

JGI Philosophy

Product & Services

Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It also includes a brand extension or conceptualization. At JustGetIt where people strive for growth and big business chain, they wanted to develop a Ready to wear brand with a different concept. To develop any brand there should be an idea or picture which is to be converted into product.

Objective

To develop the brand concept. To do the branding of RTW brand. To make a catalogue of RTW styles for Men's & Women's category. To do digital media marketing on at least one social media platform.

Project: 1

Pre-planning for Branding & positioning of RTW fast fashion to do Business Development.

Introduction

Figure 1 Ideal Process of Building a Brand

Goal: To create a brand for Ready to wear garments for Men’s & Women’s Casual lifestyle. Differentiate: It should have some elements of design and Customization. Design ideas can come from social media or people. Authentic: Designs floated on social media platform will be Authentic and Original. Build: To build a portfolio, we must define the concept of the brand on Social media. Consistency: Maintaining brand image and Profile by serving Quality and fulfilling commitment. Network: Good work and Quality product will help JGI to get popularity, hence will help in increasing the network.

Ideation & Conceptualization process

Keeping all above-mentioned points in mind from the ideal process of brand concept development, planned for a Ready to wear brand, which will specifically cater to men's & women's wear segment.

Figure 2: Inception of RTW brand- INOLIO

Zara H&M Koovs Forever Sassafras Top-shop New Look All About You Dress Berry Roadster

Ready to wear garment. Designed by anyone, from JGI design team, could be from freelancer. Any fad designs, random trending post. No complicated designs As per trend & desirability

RESEARCH COMPETITION

All fast fashion brand catering to young & working generation is the close competitor. Though the concept of the brand is entirely different, when it comes to selling a garment, price & quality comparison will always be there. The listing below some of the fast fashion brand which will give a neck to neck competition, when it comes to the sale of the article.

DETERMINE PRODUCT GUIDELINE

Though Social media- Twitter, Pinterest, Instagram, Facebook, Telegram Digital Media- Website, LinkedIn Other Media- Magazine, Sponsorship. Branding

MARKET YOUR BRAND

Fresh Styles Trendy yet Classy Fashion-forward Design your own clothing Know what you wear Styles for you

CREATE VALUE PREPOSITION

My design MovinTrend Formanew Dostich Formich INOLIO DYOS- Design Your Own Style Kalron

BRAND NAME

The name defines mostly characteristics and personality of you, same goes with Brand name also. Though it is not compulsory to have a meaning full name. The name should be simple and positive, these were the guidelines given while I was looking for the brand name. My design is the name we have kept, just for name sake, as brainstorming for the name was remaining.

INOLIO was the name which everyone agreed to, and we have finalized for RTW E-com brand. INOLIO is an amalgamation of word Innovative & Olio (Combination of Various elements). So is the brand concept. It is a brand which has its inception with innovation and creative thinking.

The logo is a symbol which brings customer close to your brand image and name, also what brand is about. While working on the logo with the design team, we had many iterations for the logo. There were ideas for collaboration of elements used in the stitching of garment like a needle, button, dress form & zipper. The idea also included thread and stitch too.

BRAND LOGO