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International marketing assignment, Summaries of Finance

About the barrier of international marketing

Typology: Summaries

2021/2022

Uploaded on 04/29/2022

nilutpal-gohain
nilutpal-gohain 🇮🇳

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InternationalMarketingAssignment
Submittedby-
SaniaTabassumRahman
RollNo-28
Q.DefineTariffBarriersasaMarketer,howwillyouformastrategyby
analysingtariffandnon-tarifftosellsoftdrinksinIndia.
Answer-Tariffbarriersarethosetaxesestablishedbyeachcountryto
restrictforeigntrade.Normally,tariffbarrierstaxbothexportsandimports
ofgoodsorservicescarriedoutbyacountry.However,thesetypesofrates
arenotlimitedonlytocountries,astheremayalsobetariffbarriersby
economiczones,suchasthosetaxesontradeintheeurozoneortheUS
dollar.
CharacteristicsofTariffBarriers-
1.Tariffsareatypeofprotectionisttradebarrierthatcancomeinseveral
forms.
2.Whiletariffsmaybenefitafewdomesticsectors,economistsagreethat
freetradepoliciesinaglobalmarketareideal.
3.Tariffsarepaidbydomesticconsumersandnottheexportingcountry,
buttheyhavetheeffectofraisingtherelativepricesofimportedproducts.
4.Othertradebarriersincludequotas,licenses,andstandardization,all
seekingtomakeforeigngoodsmoreexpensiveoravailableinalimited
supply.
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InternationalMarketingAssignment

Submittedby-

SaniaTabassum Rahman

RollNo- 28

Q.DefineTariffBarriersasaMarketer,howwillyouform astrategyby analysingtariffandnon-tarifftosellsoftdrinksinIndia. Answer-Tariffbarriersarethosetaxesestablishedbyeachcountryto restrictforeigntrade.Normally,tariffbarrierstaxbothexportsandimports ofgoodsorservicescarriedoutbyacountry.However,thesetypesofrates arenotlimitedonlytocountries,astheremayalsobetariffbarriersby economiczones,suchasthosetaxesontradeintheeurozoneortheUS dollar. CharacteristicsofTariffBarriers- 1 .Tariffsareatypeofprotectionisttradebarrierthatcancomeinseveral forms. 2 .Whiletariffsmaybenefitafewdomesticsectors,economistsagreethat freetradepoliciesinaglobalmarketareideal. 3 .Tariffsarepaidbydomesticconsumersandnottheexportingcountry, buttheyhavetheeffectofraisingtherelativepricesofimportedproducts. 4 .Othertradebarriersincludequotas,licenses,andstandardization,all seekingtomakeforeigngoodsmoreexpensiveoravailableinalimited supply.

MajorTariffandNon-TariffBarriers- 1 .Exportsubsidiesanddomesticsupport Severalexportsubsidiesandotherdomesticsupportisprovidedtoseveral industriestomakethem competitiveinternationally.Exportearningsare exemptfrom taxesandexportersarenotsubjecttolocalmanufacturing tax.Whileexportsubsidiestendtodisplaceexportsfrom othercountries intothirdcountrymarkets,thedomesticsupportactsasadirectbarrier againstaccesstothedomesticmarket. 2 .ImportLicensing Indiamaintainsanontariffregulationonthreecategoriesofproducts: bannedorprohibiteditems(e.g.,tallow,fat,andoilsofanimalorigin); restricteditemsthatrequireanimportlicense(e.g.,livestockproductsand certainchemicals);and“canalized”items(e.g.,somepharmaceuticals) importableonlybygovernmenttradingmonopoliesandsubjecttocabinet approvalregardingimporttimingandquantity.India,however,oftenfails toobservetransparencyrequirements,suchaspublicationoftimingand quantityrestrictionsinitsOfficialGazetteornotificationtoWTO committees. 3 .Standards,testing,labeling&certification TheBureauofIndianStandards(BIS)establishedbytheIndianGovernment undertheBISAct 201 6andistheNationalStandardsBodyofIndia.The BureaufunctionsundertheMinistryofConsumerAffairs,Food&Public Distributionandisinvolvedintheharmoniousdevelopmentoftheactivities ofstandardization,markingandqualitycertificationofgoods. 4 .Procurement USTRsourcestatesthatIndialacksanoverarchinggovernment procurementpolicyand,asaresult,itsgovernmentprocurementpractices

  • Startproducinggoodsinthetargetmarkettoavoidtheneedforimporting
  • Partnerwithanorganizationinthetargetmarketthatwillproducegoods atitsfacilities. 5 .Importandtariffquotas
  • ExporttoadifferentmarketDevelopproducts/servicesthatwillnotbe subjecttoquotas
  • Producegoods/servicesinthetargetmarkettoavoidhavingtoimport 6 .Governmentsubsidies
  • Developvalue-addedactivitiesinthetargetmarkettoincreasethe attractivenesstoforeignpurchasers
  • Adapttheproductorservicetogiveitmoreappealandjustifythe enhancedprice. 7 .Customerpreferences(productfamiliarity,religiousandculturalaspects, language,etc.)
  • Adaptproductsorservicestoappealtothetargetmarket.