INFLUENCER MARKETING AGREEMENT TEMPLATE
THIS INFLUENCER MARKETING AGREEMENT (“Agreement”) is entered into by and between
INFLUENCER NAME, (“Influencer,” “You,” “Your”), and COMPANY NAME (“Brand”) having
an address at COMPANY ADDRESS and shall take effect on the last date it is executed. The
parties are hereinafter sometimes referred to individually as a “Party” and collectively as the
“Parties.”
1. PURPOSE OF THE AGREEMENT
Brand desires to collaborate with Influencer for the Brand’s Advertising Campaign.
2. DESCRIPTION OF SERVICES
During the term (as defined below), Influencer agrees to provide to Brand the following services:
(EXAMPLE CAMPAIGN DESCRIPTION BELOW)
● 3 Instagram stories per day (3 frames each) for 3 days totaling 9 frames (Influencer will
let the Brand know what days she plans to do the stories).
● One Instagram post featuring the Brand and the Brand’s product and/or service.
● Influencer will provide the Brand analytics from the Instagram stories.
● Brand will provide Influencer with one story created by the Brand that the influencer can
use as one frame over the 3 Instagram stories per day.
3. TERM
The term of this Agreement shall commence on the effective date of this Agreement and shall
terminate on the TERMINATION DATE, during which time the Influencer will create Instagram
content (as described above) for 3 days out of the month of ____________ and one in-feed post
that shall not be deleted within one year following its publication. The content shall clearly
identify the Brand by stating its name and tagging its official Instagram account. The Influencer
may choose which days in ____________ to post the content for Brand’s advertising campaign.
Beyond the 3 days of stories and the in-feed post, the Influencer is free to publish any additional
content, featuring the Brand and its products – with respect to the Brand’s intellectual property.
4. RELATIONSHIP OF PARTIES
This Agreement does not create an employee/employer relationship between the Parties. It is
the Parties’ intention that the Influencer will be an independent contractor for purposes.
5. PAYMENT
Brand will pay the Influencer ____________ for each day of stories (3 total) and ____________ for one
in-feed Instagram post (see terms described in first bullet point of Section 2) for a total of
