Ice Cream - Presentation on, Study notes of Descriptive statistics

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PRESENTED BY:-

AYUSHI TYAGI

AYUSH JAIN

AVINASH RANA

DIVYA TYAGI

Presentation on: Ice Cream

Objectives

 To analyze the consumers brand preferences

for Ice creams

 To evaluate consumers liking towards ice

creams

 To evaluate consumers perception about the

important factors pertaining to ice cream

purchase decision

Hypothesis 1

To test hypothesis 1, chi square test was applied.

 Brand Count

 Amul 40

 Mother Dairy 6

 Vadilal 28

 Kwality 29

 Baskin Robbins 10

 Cream Bell 11

 Total 124

 Chi square value (calculated) = 43.

 Critical Chi square value (0.05, 5) = 11.

 Chi square value (calculated) is greater than critical chi square value,

hence hypothesis 1 is rejected and it can be concluded that

preference for different brand of ice cream are not uniformly distributed

Hypotheses 2

 There is no significant difference between the preferences of male and

female consumers for their preference towards ice creams.

 To test this hypothesis z test was applied with following results

 Since the calculated z value is less than z critical (two tailed) at.

significance level, hence null hypothesis is accepted and it can be said

that there is no significant difference between male and female

consumers for their preferences about ice creams.

Mean n Z value Z value critical at .05 and 125 df

Result

Male 47.66 53 - 1.5 1.95 Insignificant Accept the null hypothesis

Female 48.82 73

ANOVA

Source of Variation SS df MS F P-value F crit

Between Groups 1436.349 4 359.0873 4.283526 0.001994 2.

Within Groups 52393.65 625 83.

Total 53830 629

Since F calculated is greater than F critical at 95%

significance level, hence Null hypothesis is rejected.

So, it can be concluded that different factors which are

important in the Ice cream purchase decision differ

significantly.

But If Brand factor is omitted from the list,

ANOVA results show insignificant

difference

Anova: Single Factor

SUMMARY

Groups Count Sum Average Variance

Price 126 2547 20.21428571 84.

Flavor 126 2597 20.61111111 73.

Taste 126 2697 21.4047619 97.

Quality 126 2607 20.69047619 71.

Hypothesis 4

Different types of ice creams (Scoop, stick etc.) are equally

preferred by customers

 Type Count

 Scoop 44

 Stick 19

 Cup 33

 Softy 21

 Other 9

 Chi square value (calculated) = 29.

 Critical Chi square value (0.05, 4) = 9.

 Chi square value (calculated) is greater than critical chi square value,

hence hypothesis 4 is rejected and it can be concluded that preference for different types of ice cream are not uniformly distributed

Hypothesis 5

 Preferences for different type of ice cream (Scoop, stick etc.) are

independent of consumers’ gender

 Chi square value (calculated) = 3.

 Critical Chi square value (0.05, 4) = 9.

 Chi square value (calculated) is less than critical chi square value,

hence hypothesis 5 is accepted and it can be concluded that

preference for different type of ice cream (Scoop, stick etc.) are

independent of consumers’ gender.

Scoop Stick Cup Softy other Total

Male 19 9 16 5 4 53

Female 25 10 17 16 5 73

Total 44 19 33 21 9 126

Rank Preference analysis

Rank (^) Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank 6 Total Amul 37 20 38 23 5 3 126

Mother Dairy 15 31 30 38 9 3 126 Vadilal 28 40 22 14 20 2 126

Kwality Walls 24 16 22 32 21 11 126

Baskin Robbins 16 13 5 9 54 29 126 Creambell 5 6 8 11 18 78 126

Score Price Flavor Taste Quality Brand Name Max 50 45 50 50 40 Min 0 0 0 0 0 Avg. 20.21 20.61 21.40 20.69 17. Sum 2547 2597 2697 2607 2152

Characteristics of factors which are considered

most for purchasing ice creams

Consumer Profiles:-

Under 18 - 25 62%

26- 35%

36- 3%

46- 0%

Above 56 3%

AGE PROFILE:

42%

58%

0%0%

Gender:

Male Female

Occupation:

Student Service Business Professionals

Educational qualification:

Under- Gradua Graduate Post- Graduate Others: