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Hurting People - Marketing - Lecture Slides, Slides of Marketing Management

Dayalbagh Educational Institute Marketing Management

Marketing is among the core subjects in Management field. In the following Lecture Slides, the Lecturer has put emphasis on these fundamentals of marketing : Hurting People, Designing, Hurting People, Competition, Unmanufacturable, Reputation, User Interface, Too Expensive, Social Impact, Product Development Plan

Typology: Slides

2012/2013

Uploaded on 07/29/2013

majad 🇮🇳

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What should we worry about in

designing a product?"

• Hurting people"

• Not satisfy market"

• Competition"

• Unmanufacturable"

• Reputation"

• User interface"

• Too expensive"

• Social impact and constraints"

• Environmental"

• Quality"

• Product development plan"

• legal"

• Easy to repair"

• Usability"

• Reliability"

• Speed to market"

Docsity.com

Partial preview of the text

Download Hurting People - Marketing - Lecture Slides and more Slides Marketing Management in PDF only on Docsity!

What should we worry about in

designing a product?

Hurting people
Not satisfy market
Competition
Unmanufacturable
Reputation
User interface
Too expensive
Social impact and constraints
Environmental
Quality
Product development plan
legal
Easy to repair
Usability
Reliability
Speed to market

DFX or Design For (lots of stuff)

A good product development process is characterized by the inclusion of anticipatory team-driven tasks which will

Avoid downstream surprises
Cause the product to meet specifications
- Performance
- Quality
- Cost
- Time to market

Human Factors

User-Friendliness
Ergonomics
Aesthetics
Instructions and Training

Design For “X” (DFX) cont.

Societal Constraints
- Compliance with Regulatory Agencies
- All other Legal constraints (International?)
- Intellectual property protection
- Industry Standards
Environmental
- Safety
- Pollution and toxicity
- Safety of use and manufacture
- Disassembly
- Recycling and disposal
- Reuse/remanufacture
Ethical issues
- Product
- Process

Design For “X” (DFX) cont.

Producability

Make/buy
Choice of supplier
Integration of new manufacturing into previous manufacturing process with minimum disruption and capitalization costs
Maximum responsiveness to surges (and declines!) in demand
Ease of Assembly/Manufacturability /Modularity
Parts minimization
Testability
Standardization

Design For “X” (DFX) cont.

After market Support and Servicing
- Training of factory personnel, sales

force, customers. Documentation

Maintainability
Spare Parts availability
Logistics
Upgradability
Shelf life and Storage
Installability
Warranties

Design For “X” (DFX)

cont.

What are some of the special issues in building products for the developing world?

Cost
User-‐friendliness (how does the product work?)
Risk factors
Maintainability/sustainability
Local compe@@on
Innova@on vs. tradi@onal methods
Emo@onal/cultural considera@ons
Safety
Corrup@on/ethics

Hurting People - Marketing - Lecture Slides, Slides of Marketing Management

Related documents

Partial preview of the text

Download Hurting People - Marketing - Lecture Slides and more Slides Marketing Management in PDF only on Docsity!

What should we worry about in

designing a product?

DFX or Design For (lots of stuff)

Design For “X” (DFX) cont. 

Design For “X” (DFX) cont.

Producability

Design For “X” (DFX) cont.

force, customers. Documentation

Design For “X” (DFX)

cont.

Design For “X” (DFX) cont.

Design For “X” (DFX) cont.

Design For “X” (DFX) cont.

Design For “X” (DFX)

cont.