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(MoDULE: 02
Industotal products
B1oductM8c. New psioduch dwelopment Pstoduct LPf (^) Cyele (^) and (^) vauous chotegfea Packag?ng and Labelng.
PRODUCT IWhat is a B1oduct 2 Ang-thing of^ vabre (^) that cao (^) be (^) offeredto -the
Hcan (^) be (^) àoods or servlces, (^) tongble do physica or^ psycho (^) logica).
Psoduc t Concept
F
ideq (^) -that (^) s1evolves fundamerta maiketiog atound (^) the (^) belief (^) th customeas
usy (^) Favo pioducte (^) tho (^) offer (^) the (^) best pesiformance, or^ Ponovtive (^) Featuses,
îrtongible,
4- emphaciees thoe (^) companied (^) ohould corinuously (^) impstoving (^) thefr fouu^ on
ot fsiom competors.expetoiong and stand
Bioduct
quabty
Componet of -the motkef offesin
mic and
Use
oly e/miiymyequjems- 2, GENERIC PRODULT The (^) genottc poduct leve) foeudeg the bas?efe oeuta and (^) funcfons -that (^) he (^) pstoduct (^) prevides.
To
IFstepsesents -the minimum s1equinemerts to Fulf| he coe beneft.
erpoodbywshomern
fulfay core
For (^) example; ln (^) case of (^) smatphone, the (^) genec pstoduct level (^) încludec (^) faoustee 1fke
'aiul
Tobe
The expeted pstodúc level refes to-the set of ctfibutes and (^) fectuea (^) -tho (^) customers (^) Kpect. to be pstegent in a pyodf. These au the fèotwes thot ae commonly ava< able a9d consideyed staodond n the masjeef, for example: For Smutphone, expeted poodue attibel woud be a camesg. Jouch ocoeen frtert aee,
aod benefte that differentfae the psiocuetfom
enhanced yalye qnd att faton to uttomeTg,
be facjal (^) stecogtioo, (^) usterproofing, (^) hgh-esol ution dia play, qnd ace9g to exuive orvfee,
The poterfal^ psoduu^ level^ repoelentt^ a!^ the po.csfble ftusie enhan emente, înnovtfona and expanaions tha.Could be mado tothe pioduct, hese S1 the fetusas and beneft hat ae^ not^ cyT6etly^ avy^ abale be irtoocucecd in -the frfse to Custo me neede and stoy ahead
eyhres) benefat
for exomple^ In^ smaphone,^ poterfo!^ prooduiit
advanced biomeric authev
Avid obe
meef evo lving ofthe compesbon.
otfon,
in fwe
outfial
eedy'
btcoul
(d)
unique or s pecjffe teme that consumec ane wilying to make a speal otfortto qcquna. These (^) pooducts (^) often (^) have high (^) boand (^) loyaty, |mtea (^) ditibuefon, (^) apd.asLe (^) aicodeted sth a^ pastftay bnand or (^) speefffe astei (^) bute. Exompk; (^) luxusy (^) goodi, (^) bigh-end (^) cang,
Unsought (^) B1oducke : (^) Unsoyant f1oduutt tems (^) thot (^) consumeot. m y (^) not acttve (^) seek t
prtodut (^) typicaly
hin yeq (^) uie (^) 9goerve (^) makehng and (^) sa<er (^) effort
emersgeny medr^ çoy^ upplea, md (^) new-to-m nnovetive podudt, onket temy
wbyel.
(unsoughtNa manga
geher ote.
owrmes
a. Industîa Bioducks
business (^) (828) (^) ps0duets, one
BaBreduk
uied in (^) the psodutfon (^) psOCeLe
(4) (^) Moteyfayo qhd Posts :^ These
pocess of^ otheg (^) goodR.
have ahigher
Example :^ Stel, pl (^) astfe, amo chemicas. eletsonfe^ componenta,
wed/lold
snod 01 in^ bwmes (^) oparons (^) duon (b) (^) Capital (^) Hems : (^) CapYtal (^) tems goods (^) tthet (^) asu (^) used by (^) bwineces tolong- (^) ad^ lastingPo
amd vehfdes.
tc) (^) Supplfes and (^) estves: Supplfes end (^) Sovlees
pose (^) ofFthe become fool (^) pstoduet! Example :^ lubsiconts, offfee Qupplfes
bewe
Ahapredut
thei pstocuetfon
U) Pyodu+ Atsubutel: Brodutt (^) attoibute (^) fferertiahorn (^) îovolves (^) esploiting
ofthe chanachteofeticg,Featusae,^ or^ qualtieg
C
(oppeating (^) eusque) peoform anie (^) md (^) Faneon
Guabty (^) and (^) aabiityc hagquatoty, dunab le
eofooman ee
. PackagingC^ eye-cattling Oustomgctfon (^) optfovQ (^) (optone forpesonoßeu (u) (^) Fm-Cuetormey suttonghipe :
LR
bothe om (^) and at eaplatng^ the^ sul^ ofongkps Fenotion wtomeT^ to^ ceate^ q adwaretage l+^ fouuer on (^) byd, soong coh^ nection (^) m4 (^) poovding exeptioa
. (^) cutomer (^) service (^) Cafder-s ale (^) Serice')
Ousto (^) me (^) engagemeut
ur tome eqerñeel.
Dfctbetfonehannele 'ne ragingexlu
rtenirehmeyry)
abe to,ff enRrell
Shoatgfe allfoneag
Supply chao
Collaboetfoue
(^14) fnvolvea everagng chategiepepatres
one to the dffesetateesocut,
sthsqlatohipenthefi anm or sth otheo
m ThÊt Lokages: catgoyfouuegon tig
SSO
Fsoduh line: (^) Biodut- fine Po (^) a (^) goup of (^) relateg
Boduct Widt
band (^) name that (^) cold (^) bythe Lame comnp For (^) example : (^) Apple ofeas TPhone, 1fod, lpod, MauBook, tuneg ete.
WPd+h^ efens^ to^ the^ totaynmber of (^) piodut nee (^) canfed ay (^) the busfoess.
Bioduet (^) length : (^) The (^) total (^) numbeg of (^) orodiut aeroe al (^) poioduet (^) I?neg.. (^0) the (^) totay (^) no, of rooodus To aa company erfe
Bocuc+ (^) Degth: (^) The (^) numbe of (^) diffeen
vosoarts o^ choiceg (^) avlable.
Psi oduct line 1
Pioduct-Depth
Poduch
Company Biotuc-ofdH
Psoduc-
Poduet Length Pioduc+ Consisten c
A (^) paodumix saategg bag^ fo°o^ dimeneions: Totoy no, (^) of (^) poodet (^) lines.
Biodut
One arnothes.
+Total no (^) of (^) produiet (^) vasytiong n (^) q psioduclne
oroductlines re<ote to
2,ldeg (^) Serecn'og: In-his (^) stoge,-the (^) genevated Poeag
qmdreorote requomerrta.Thi
uthen (^) daveloped rto (^) ooodu (^) concepto.
These eon (^) eeots orDdut. orae (^) teated unh (^) torget
torugh sura (^) focus (^) goou, or feedbaek and^ refine (^) the ooootper^ dogtter eoncepte (^) frother. 4.A.^ Buslnee (^) Analyes : (^) Tht (^) stoge Involvel eon (^) dufig
Csoles (^) orgeatfona, mastat-oze, (^) Comelhioni and (erpefettunin on^ invegirmeht The (^) qnolyse (^) hele making (^) nformed (^) dodsoud teag?il (^) of (^) moving (^) forusgo wth (^) dhe dwtopmat.
the
Thihelpe fo (^) fasutify to'mast (^) poromsing dag (^) and (^) liminuto-those tth
So me Componfes opt to test the nes produut in aspocfe mankator seleted regong. Ths (^) helpto gage (^) oDneuTme (^) esponNe, (^) fhe-tume
tofürstheg (^) Teffne (^) -the (^) psdutt
m
7 Commesicalizaon :^ (Fthe^ manket (^) testing (^) phase
moseth9 (^) plan, (^) roduefon (^) 2eae (^) -up, dâ (^) ofbfo Channe! setup, md împlemevting q conrehan?ve
ooepay promtonal matenala, md ?nPaog adivertiin g nd pronotöno ampalgta to genenate
Com
duelopn gthe (^) pasl<ogng (^) aynoling 0n pasictiog (^) Shotgy fro (^) he (^) heus (^) (rodue.
usaSonee ro^ ove^ 2alee.
ttat o Hefento^ the^ stogal
tothe (^) mostke (^) untfl (^) ?ts Ptyoduchfan I+ evertual^ dedine. encompacses the^ Portoducon, (^) qrDsth, and (^) declhe (^) stogec motus, saes (^) md 1eleettoA^ the^ chamging ) pstoftabll?t4^ pattens oF (^) tte
Overotne. Y+g
The PLC
psiodunts (^) moset (^) dynam>as, nake de sions, and (^) al strage ocate eROUgTel (^) effeetvel t each stoge of t 1?fe
Salel
Gguing
Bocuct LÝfe (^) Qyele (^) (PLC)
baleCustome " Bsiand Büdlog
cycla.
Gaosng (^) stablifzet (^) "Re (^) fnvent
Irtsoduchon Gsouth
salasfeaDe cl ne Sajeg
pstocwcIMaketdemana^ fod
TAme
Sotuocethon. IoNeed-to | Innovote ney Motuaty
BrodetLPfe yele
AmpdoÑn
. Iotsjoducfon " Goouoth " MotsUy " Decdoe
PoduePs (^) lnboduoed Porto (^) ho (^) mare
non edence
Stsceaies forthie Stage:
cHigh (^) porfe (^) high (^) aromojon)
peneraton (^) Qhoatgg (1ousoce /he^ aw (^) fo (^) omaso)
Skimning
(u) (^) stoo (^) fenetyatfon Rratagy (^) Jpenetoyaon (Lous (^) ofe | (^) Lo qomofi on^ )
