Chapter 9
Foreign Market
Entry Strategies
Docsity.com
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Guidelines and tips
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Community
Ask the community
Ask the community for help and clear up your study doubts
University Rankings
Discover the best universities in your country according to Docsity users
Free resources
Our save-the-student-ebooks!
Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors
Foreign Market - Marketing - Lecture Slides, Slides of Marketing Management
Marketing is among the core subjects in Management field. In the following Lecture Slides, the Lecturer has put emphasis on these fundamentals of marketing : Foreign Market, Entry Strategies, Exporting, Foreign Direct Investment, Licensing, Management Contract, Joint Venture, Manufacturing, Assembly Operations, Turnkey Operations
Typology: Slides
2012/2013
1 / 18
This page cannot be seen from the preview
Don't miss anything!
Related documents
Partial preview of the text
Download Foreign Market - Marketing - Lecture Slides and more Slides Marketing Management in PDF only on Docsity!
Chapter 9
Foreign MarketEntry Strategies
Chapter Outline
Foreign Direct Investment (FDI) Exporting Licensing Management Contract Joint Venture Manufacturing
Foreign Market Entry Strategies
Indirect Strategies
- Exporting - Licensing - Management Contract - Turnkey Operations
Foreign Market Entry Strategies
Foreign Direct Investment (FDI)Strategies
- Acquisition vs. Greenfield - Assembly vs. Manufacturing - Sole Venture vs. Joint Venture
Licensing
Advantages
- quick expansion (entry) when capital is scarce - very low risk - allowing host country to gain technology and create jobs - allowing host country and licensee to keep most profit - circumventing trade barriers
Licensing
Disadvantages
- very low profit - licensee becoming future competitor - licensee's poor performance - difficulty in terminating licensing agreement
Joint Venture
Advantages
- maximizing profit while minimizing risk - sharing of resources - allowing host country to gain technology and create jobs - circumventing trade barriers - local partner's market knowledge - local partner's political connections
Joint Venture
Disadvantages
- conflict with partner - sharing of profit - loss of control - difficulty in terminating relationship
Local Manufacturing
Disadvantages
- expropriation risk - large capital investment
Assembly Operations
Advantages
- circumventing trade barriers - utilization of local labor
Disadvantages
- local product-content laws
Strategic Alliances
Mergers and Acquisitions Licensing Agreements Joint Ventures
- all joint ventures are strategic alliances - not all strategic alliances are joint ventures - not necessary for strategic alliances to have equity investment - not necessary for strategic alliances to form a new business entity