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Marketing is among the core subjects in Management field. In the following Lecture Slides, the Lecturer has put emphasis on these fundamentals of marketing : Federal Farm Policy, Agriculture, Dates Back, Currently, Billion Per Year, Public, Pages, Version, Farm Bill, Farm Security
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— Wendell Berry, farmer and philosopher
7 South Carolina cotton farmers, 1932 USDA Photo by George Ackerman Corn shucking in NJ, 1941 USDA Photo by John Collier
Dates back to the 1930s Currently $20 billion per year Not well understood by the public May 2002 version is 421 pages Photo source: USDA.
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Image source: USDA.
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Corn and soybean subsidies = $15–24 billion per year Animal feed Sweeteners Hydrogenated oils Fruit and vegetable subsidies = $ Exception: apple subsidies begun in 2001— < $100 million/year
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Industrial fixation of nitrogen for munitions Surplus of nitrogen and industrial facilities after the war used for fertilizer production* Changed structure of agriculture post-1950s Specialization Mono-cropping Separation of crops from livestock *For more information on the increase of nitrogen usage, see:
13 Large corn farm in Colorado Source: USDA ERS
Farm Bill not adjusted as agriculture changed Large farms growing “subsidy” crops (corn, wheat, soy, cotton, rice) continue to receive payments and now receive the majority of funds Image source: USDA ERS.
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Can the farm bill have a greater influence in making agriculture more sustainable? WTO challenges to U.S. and E.U. subsidies that make agriculture exports artificially cheap in other nations hurting farmers in many countries Greater public interest and concern about environmental effects of agriculture and effects on global and local food security
16 At the USDA-ARS Conservation and Production Research Laboratory in Bushland, Texas, wind turbines generate power for submersible electric water pumps that are far more efficient than traditional windmills. Photo by Scott Bauer.
Commodities title Conservation title Research and Extension title Energy title Photo source: Bauer, Scott.
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Small amount of funding (~100 million/year) Sustainable Agriculture Research and Education (SARE) USDA research program Model for future farm programs Farmers involved in all aspects of decision making Annual funding increases
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Commodities = income support for farmers growing corn, soybeans, cotton, rice The bulk of farm subsidies go to a small number of the largest farms Short-term income support is probably necessary to support farmers, but the goal is to tie these together
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“Green payments” Benefits Ties income support to conservation Available to ALL farmers Encourages responsible farming practices; not just taking land out of agricultural production Compliant with WTO regulations Problems Minimal funding ($200 million/year)
22 “If there is not a struggle, there is no progress. Power concedes nothing without a demand.” — Frederick Douglass, abolitionist leader
Image source: USDA. Photo by Ron Nichols.