Delivering Value Triangle
Feature:
Advantage:
Benefit:
Benefit of
Benefit:
Pain of the
Pain:
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Value Proposition Analysis: Delivering Triangle Method, Summaries of Advertising and Sales Promotion
The Delivering Value Triangle method, a framework for understanding the relationship between features, advantages, and benefits of a product or service. The analysis includes identifying competitors, their pricing, and positioning relative to the product, as well as defining must-haves, performance benefits, and delighters for the product.
Typology: Summaries
2021/2022
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Delivering Value Triangle
Feature: Advantage: Benefit: Benefit of Benefit: Pain of the Pain:
Who are you r competitors? What are their prices? Where do you see your product pricing relative to theirs?
Must Haves Competitor A Competitor B My Product
Performance Benefits Delighters