Practice Problems
1 Atlantic Quest has collected data concerning where to locate a new restaurant (they
currently operate Romanelli’s, Henrys, Blue Water and Oceanic). From the data below
determine the best location for them.
Locations
(1-10) Factor Scores (1-100)
Location Factor Weight A B C
Land availability 6 8 6 9
Neighborhood Demograp. 8 4 8 6
Customer base 9 9 7 8
Traffic Patterns 8 6 7 7
A clothing chain is considering two different locations for a new retail outlet. They have
identified the four factors listed in the following table as the basis for evaluation, and have
assigned weights as shown on the left. The manager has rated each location on each factor,
on a 100 point basis, as shown in the table.
Factor
Factor description
Weight
Whiteville
Leland
1
Average community income
0.40
25
35
2
Community growth potential
0.25
40
30
3
Availability of public transportation
0.15
20
30
4
Labor Cost
0.20
15
25
3. What is the score for Whiteville?
4. What is the score for Leland?
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