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Innovation in Recent banking in India
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DIGITAL BANKING
TRENDS & INNOVATIONS
Digital banking is not an option; rather, it is a
must-have strategy essential to surviving in a
highly competitive environment. The strong
growth in the digital banking has made it
imperative for banks to transform their existing
operations into an omni-channel approach.
In other words, provide the same banking
experience to customers irrespective of the
channel - be it web, mobile or physical branch.
The development of a strategy towards
achieving supremacy in digital banking must
consider core elements in their entirety to
achieve desired goals. The primary element is
innovation - the ability of the bank to develop
unique ideas to transform itself. The next
element is automating processes, systems
and organizational design in order to provide a
superior experience to the bank’s customers.
These elements must then be aided by other
facets such as mobility and big data. Big data
allows banks to take informed decisions by
leveraging the capabilities of data analytics.
Similarly, banks need to leverage mobility
tools, web and social media platforms and
other connectivity options to build even closer
relationships with their customers.
There are several trends making a strong impact on the digital banking space. Some of these trends are relatively mature, whereas a few recent developments still have fairly low penetration or usage among banks.
Mobile Banking In emerging markets such as China and India, the penetration of mobile banking is stronger as compared to developed markets. Most banks today offer mobile banking, ranging from basic mobile applications to more sophisticated apps comprised of unique value added services and features - such as social media integration and augmented reality. Many new mobile-only banks have cropped up across the globe and are threatening the market share of traditional banks.
Blockchain
Blockchain, or distributed ledger technology,
is expected to transform the entire financial
services space - be it back-end banking
operations, trade finance and lending,
payments or insurance. Banks around the
world are either exploring usage of blockchain
or testing it in their operations.
Wearables
Wearables are being evaluated by banks
as a new interaction and authentication
medium. With increasing penetration among
consumers, wearables are poised to become
a mainstream digital banking application.
New innovations and disruptions in the
banking and financial services industry make
the future look very exciting and technology
focused. Blockchain is already creating ripples
in the banking technology space with a myriad
of new applications being explored with the
distributed ledger technology. Similarly, the
wealth management space is being disrupted
by 'robo advisor' platforms that are not only
automating portfolio management, but also
integrating innovative technologies.
Several new innovations are redefining
the payment landscape, such as near field
communications, biometrics and blockchain.
Another notable disruption is branches are being transformed to create true omni-channel banking experiences with new and innovative digital technologies - ranging from portable bank to video tellers and 100% digital or paperless branches.
Image-based banking that utilizes smartphone cameras to capture deposits, checks or bills is another disruptive technology making waves in the banking industry. Virtual agents, live chats and social media-based support channels are being offered by banks to provide an enhanced service experience to customers.
The internet-of-things, which has revolutionized many industries, is also making its presence felt in the banking space. Machine learning and artificial intelligence are also being explored to enhance the customer experience.
Many banks have set up their own innovation labs to explore new banking applications and disruptive technologies. They are also organizing hackathons and participating with fintech accelerators to explore new disruptive technologies. Banks are collaborating and establishing strategic alliances with fintech companies, as they do not want to lag behind in the race towards innovation and disruption. Banks are making APIs open to third parties to scale up their ecosystem of strategic partners and speed development of disruptive applications. New banks such as Fidor and Atom have emerged as serious threats to traditional banks and thus it has become imperative for traditional banks to adopt new technologies through strategic alliances with fintech players.
IT companies such as UST Global,
Infosys, Accenture and others are
focusing strongly on disruptive banking
technologies such as AI, machine
learning and blockchain, and making
digital a strong priority across all financial
services verticals. Consulting firms
such as McKinsey and Bain are also
increasingly focusing on transforming
the existing operations of their banking
clients towards the digital ecosystem.
IT companies are organizing fintech
hackathons and investing in startups that
are coming up with novel technologies to
disrupt the banking space.