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Creativity - Organizational Behaviour - Lecture Slides, Slides of Organization Behaviour

Anand Agricultural UniversityOrganization Behaviour

Main topics of Organizational Behavior course are: Communications, Conflict, Creativity, Cross Cultural, Decision Making, Diversity, Groups and Teams, Organization Learning, Leadership, Motivation, Organization Culture. Key points of this lecture are: Creativity, Pinning Down Creativity, Enhancing Creativity, Innovation and Creativity, Creativity Competencies, Finding and Measuring Creativity, Job Design, Management Style and Leadership, Individual Characteristics, Organizational Characteristics

Typology: Slides

2012/2013

Uploaded on 08/31/2013

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devvrata 🇮🇳

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Pinning Down Creativity
–What is it? Why?
–Competencies
–Measurement
–Enhancing creativity
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Download Creativity - Organizational Behaviour - Lecture Slides and more Slides Organization Behaviour in PDF only on Docsity!

Pinning Down Creativity

– What is it? Why?

– Competencies

– Measurement

– Enhancing creativity

Creativity

  • Defining creativity
    • Ideas that are new and useful
    • New combinations of ideas
    • Willingness to move beyond status quo
  • Innovation vs. creativity
    • Creativity = the idea
    • Innovation = putting into place
    • Critical to select the best ideas (many more ideas generated than can

be used)

  • Innovation essential to establish and maintain competitive

advantage

  • New approaches
  • Options for adaptation

Finding and Measuring Creativity

• General personality scales

– Openness to experience

– Risk propensity

– Initiative (to transform ideas into

reality)

• Specialized creativity scales

• Actual = Potential x Work Setting

Enhancing Creativity

• Selection

• Culture

• Training

• Job design

• Management style and leadership

• Reward systems