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Rural ICT Services: Internet Access, Value, and Profits in Madurai, India, Slides of Entrepreneurship Development

Shri Jagdishprasad Jhabarmal Tibrewala UniversityEntrepreneurship Development

The hypothesis that the internet can bring power to rural areas, focusing on the madurai district in tamil nadu, india. Various ict services such as cable, std/pco, sms/wireless, and prepaid, and the need for assessments and best practices to test the economic and social impact of these services. The document also provides details about the pilot project, including the scope, status, and connected villages, as well as the micro business model and costs of entry. The document concludes with some assorted tales and lessons learned from the project.

Typology: Slides

2011/2012

Uploaded on 08/07/2012

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Creating Access, Value and
Profits with Rural ICT Services
Hypothesis: The Internet is POWER
Hypothesis is largely untested in rural context
Development Community is slow/ineffective
Private sector is still unconvinced/unable
Opportunity knocks:
Cable
STD/PCO
SMS/wireless
Prepaid
docsity.com
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Download Rural ICT Services: Internet Access, Value, and Profits in Madurai, India and more Slides Entrepreneurship Development in PDF only on Docsity!

Creating Access, Value andProfits with Rural ICT Services^ Hypothesis: The Internet is

POWER

Hypothesis is largely untested in rural contextDevelopment Community is slow/ineffectivePrivate sector is still unconvinced/unableOpportunity knocks:CableSTD/PCOSMS/wirelessPrepaid

Need: Assessments and Best-Practice^ Hypothesis: The Internet is

POWER

But need to do for the Internet what others

have done for voice telephony, e.g. rigorous evidence of:

micro- and macro-economics

consumer surplus

productivity gains

earnings, wages, employment

women’s empowerment

health and wellness

education and literacy

peace and security.…

corDECT

Internet provision at rates thatcan handle applications such asvideo chat

Toll-quality voice services andsimple connectivity to the PSTN

Affordability and robustperformance more importantthan unnecessary new features

Pilot Project Scope^ „

Cover all the villages and smalltowns in Madurai District, TamilNadu, South India

Madurai city not included

Pilot project undertaken in theTaluk of Melur covering the twoPanchayat Unions of Melur andKottampatti

Service area 2,000 KM

people

Connected Villages

Navinipatti ƒ Kelaiyur ƒ Kallampatti ƒ Arittapatti ƒ Narasingampatti ƒ Therkutheru ƒ Kottakudi ƒ T.Vellalapatti ƒ Thiruvadhavur ƒ Arasappanpatti ƒ Vellaripatti ƒ Andipattipudur ƒ Thumbaipatti ƒ Melur- Kalanjiyam Tr Centre ƒ Palayasukkampatti ƒ Kuthappanpatti ƒ Kidaripatti ƒ Kattayampatti ƒ Pullipatti ƒ Padinetankudi ƒ Karungalakudi ƒ Keelavalavu ƒ Vellalur ƒ Urranganpatti ƒ Thaniamangalam ƒ Alagarkovil ƒ Neaythanpatti ƒ T.Ulagpitchanpatti ƒ Sengarampatti ƒ Othakadai ƒ Attapatti ƒ Kottampatti ƒ Chittampatti ƒ Pudhutamaraipatti ƒ Pulimalaipatti ƒ Mankulam ƒ Karpuooravahini ƒ A.Vellalapatti

Current Research Inputs Include

household surveys

operator surveys

user surveys

instrumented PC’s

ISP meter reads

maintenance logs

daily usage reports

government usage reports

baseline surveys

payment reports

Micro Business Model^ ƒ

Break-even revenue

$2.70 per day

Today average revenue

$2.27 per day

Average number visitors

25 per day

Note: phone still not available (will drive substantial foot traffic)

Substantial under-reporting

meter readings and monitoring software to help understandusage (average under-reported Internet usage at 1/13minutes).

Tensions between research and business efforts, cultural issues

More minutes might mean more ISP charges

Accurate minutes count helps test hypothesis

Costs of Entry

Average

Min

Max

System and Wallset

Electrical Expenses

Marketing

Rent (advance)

Design/appearance

Furniture

Total observed

Scaling the Results

Recall current break-even point is $2.70 per day

$300 Internet appliance

100 KM Microwave backhaul

Population density of 100/KM

2

VSAT

PV Solar Cells

Assorted Tales^ „

Educational booklets

Local sourcing

Egov efforts

Health, Medicine, Prices

Thank You^ http://edevelopment.media.mit.edu/SARI/mainsari.html^ Colin Maclay^ Berkman Center for Internet and Society^ Harvard Law School^ http://cyber.law.harvard.edu/

http://www.tenet.res.in/

http://web.media.mit.edu/~mikeb/^ Thanks to Mike Best for most of this presentation