Designing viable business models
for context-aware mobile services.
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Designing Context-Aware Mobile Business Models: Targeting, Security, and Monetization, Slides of Business Administration
The design of viable business models for context-aware mobile services, focusing on targeting, security, and monetization. Context-awareness includes user's profile, location, connection type, and behavioral history. Services include emergency, traffic, marketing, billing, and weather. Social awareness and group awareness are key issues, with challenges in security, privacy, design, and personalization. The business model consists of service, technology, organizational, and financial domains.
Typology: Slides
2012/2013
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Designing viable business models
for context-aware mobile services.
Context-Awareness
It is location based services which u have get information about the person.
Context-Awareness Services
- Emergency services
- Traffic & Public transport services
- Marketing services
- Even billing services
- **Weather services
- LOCATION BASED SERVICES**.
Context-Awareness Services
linkdin, facebook,twiter. Picture message. Entertainment.
2. Social awareness and group awareness
Business Model component
Mission Structure Product innovation Customer relationship Financials
Context aware Mobile Business Model
Service Domain. Technology Domain. Organizational Domain. Financial Domain.
Context aware Mobile Business Model
Service Domain. Technology Domain. SECURITY SYSTEM INTEGRATION MANAGEMENT OF USER PROFILES
Context aware Mobile Business Model
Service Domain. Technology Domain. Organizational Domain. DIVISION OF ROLE NETWORK OPENNESS GOVERNANCE
CONCLUSION
Designing the structure of the mobile services of context aware at that manner, in which you give possible facilities to the end user. If you give proper services to the end users they definitely will have faith in your product and your services which is good for your organization growth, success and sustainability.