Impacts and Best Practices of Social Media Communication, Slides of Communication

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COMMUNICATING IN

THE DIGITAL WORLD

NAVIGATING THE DIGITAL LANDSCAPE EFFECTIVELY

IMPACT OF SOCIAL MEDIA

• Social media can have both positive and negative impacts.

Positive impacts

• Connection: Social media can help people connect with others.

Self-esteem: Social media can increase self-esteem and a sense of belonging.

Business: Social media can help businesses connect with their audience.

Negative impacts

• Mental health: Social media can lead to stress, sadness, and isolation.

Cyberbullying: About 10% of teens report being bullied on social media.

• Privacy: Social media can lead to a loss of privacy.

Addiction: Social media addiction can lead to wasted time and energy.

• Fear of missing out: FOMO can lead to continual checking of social media sites.

Relationships: Social media can decrease the quality of offline, personal relationships.

Some advantages of using social media for communication include:

• Communicating with a large and diverse audience in real time
• Getting instant feedback and insights
• Raising awareness, informing, educating, persuading, or entertaining your audience
• Increased connectivity
• Creating new ways of communicating, such as texting or posting through different apps
• Expressing yourself in ways that have not been possible before

Some disadvantages of using social media for communication include:

• There is no filter on the way we speak
• People don't need to respond to non-verbal, emotional, or social cues when they are online
• This leads to less experience and awareness of others' needs based on these types of cues that can only be received from

in-person communication

Best practices for engaging in social platforms

best practices for engaging in social media as communication:

Know your audience

Create and share valuable content

Be authentic

Use good visuals

Post consistently

Ask for engagement

Track what works

Collaborate with others

Focus on quality over quantity

Make content mobile-friendly

Post when your audience is most active

Be personable and accessible

Cross-promote in your various channels, both online and offline

Ask your audience for feedback

Social listening is great, but also make a point to directly engage your audience