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ACCME Standards for Commercial Support in Continuing Medical Education, Study notes of Marketing

The definitions, roles, requirements, and documentation expectations for Commercial Support in Continuing Medical Education (CME) activities as outlined by the Accreditation Council for Continuing Medical Education (ACCME). It covers various types of financial and in-kind support, the definition of a commercial interest, and the ACCME standards for commercial support.

Typology: Study notes

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COMMERCIAL
SUPPORT
Cheryl Stearley
October 26, 2018
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COMMERCIAL

SUPPORT

Cheryl Stearley October 26, 2018

When we talk

“Commercial Support” in CME

we automatically think

FINANCIAL support.

However, there are various types of

FINANCIAL support.

How is Commercial Support Defined?

Commercial Support for an activity is financial, or in-kind contributions given by a commercial interest, which is used to pay all or part of the costs of an activity. The roles and requirements when commercial support is received are outlined in the ACCME Standards for Commercial Support.

Definition of a Commercial Interest

A Commercial Interest is any entity producing, marketing, re-selling, or distributing health care goods or services consumed by, or used on, patients. The ACCME does not consider providers of clinical service directly to patients to be commercial interests. Within the context of this definition and limitation, the ACCME considers the following types of organizations to be eligible for accreditation and/or free to be in control of content of CME.

  • 501 - C Non-Profit Organizations
  • Government organizations
  • Non-health care related companies
  • Liability insurance providers
  • Health insurance providers
  • Group medical practices
  • For-profit hospitals
  • For-profit rehabilitation centers
  • For-profit nursing homes
  • Blood banks
  • Diagnostic laboratories

ACCME Standards for Commercial Support SCS 3.3: All commercial support associated with a CME activity must be given with the full knowledge and approval of the provider. SCS 3.4: The terms, conditions and purposes of the commercial support must be documented in a written agreement between the commercial supporter that includes the provider and its educational partner(s). The agreement must include the provider, even if the support is given directly to the provider’s educational partner or a joint provider.

ACCME Standards for Commercial Support SCS 3.5: The written agreement must specify the commercial interest that is the source of commercial support. SCS 3.6: Both the commercial supporter and the provider must sign the written agreement between the commercial supporter and the provider.

SAMPLE ACTIVITY BUDGET FORM

Can an Accredited Provider be added as a party to a written agreement for commercial support after the original agreement was executed? Yes. An accredited provider can fulfill the expectations of SCS 3.4 – 3.6 by adopting a previously executed agreement between an accredited provider and a commercial supporter, and indicating in writing their acceptance of the terms and conditions specified and the amount of commercial support they will receive. ACCME FAQ

Further Explained ……… Any event or product that contains advertising or promotional opportunities must not be part of the educational CME activity and must not be paid for by commercial support. Normally these are assigned to the “Exhibit Hall,” advertising pages or screens, or promotional receptions or meals, all of which are clearly identified as such to the learner. ACCME FAQ

ACCME Standards for Commercial Support SCS 4.2: Product-promotion material or product-specific advertisement of any type is prohibited in or during CME activities. The juxtaposition of editorial and advertising material on the same products or subjects must be avoided. Live (staffed exhibits, presentations) or enduring (printed or electronic advertisements) promotional activities must be kept separate from CME.

In-Kind Support In-kind Support is any non-monetary commercial support received for an activity.

  • Durable equipment
  • Facilities/space
  • Disposable supplies
  • Animal parts or tissue
  • Human parts or tissue
  • Other You should not estimate the dollar value of in-kind support. The aforementioned are the options listed in PARS from which to choose/describe the nature of in-kind support.

Revenue from MEC (Medical Education Companies) If you decide to work with a Medical Education Company who is offering you a stipend to cover local meeting costs for providing the venue, but who is delivering their own speaker and CME credit (granted through a joint providership with another accredited organization, and supported by an educational grant), you would not report this stipend as revenue. This program would be considered the MEC’s event and they would thus report data on it within PARS. You would not even consider this event part of your program and would not report it within your Self Study or performance-in-practice files.

Acknowledging Commercial or Financial Support SCS 6.3: The source of all support from commercial interests must be disclosed to learners. When commercial support is “in-kind,” the nature of the support must be disclosed to learners. SCS 6.4: Disclosure must never include the use of a corporate logo, trade name or a product- group message of an ACCME-defined commercial interest. SCS 6.5: A provider must disclose the above information to learners prior to the beginning of the educational activity.