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A FMCG company wished to study the effects of four training programmes on the sales abilities of their sales personnel. Thirty-two people were randomly divided into four groups of equal size, and the groups were then subjected to the different sales training programmes. Because there were some dropouts during the training programmes due to illness, vacations, and so on, the number of trainees completing the programmes varied from group to group. At the end of the training programmes, each salesperson was randomly assigned a sales area from a group of sales areas that were judge to have equivalent sales potentials. The sales made by each of the four groups of salespeople during the first week after completing the training programme are listed in the table
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CO Course outcomes (COs) CO1 Illustrate the foundation and models of human behavior in the organizations with the understanding of individual personality and perceptual process. CO2 Interpret and illustrate how individual influence organizational events and how events within an organization influence individual’s learning, attitude and emotional stability. CO3 Examine and prescribe which of the motivational theories would be the most effective in enhancing employee productivity at workplace. CO4 Illustrate the behavioural patterns and interpersonal skills required at individual and group levels for building high-performing teams and choosing best techniques for managing conflicts in the organization. CO5 Relate the role of leaders for developing organization culture differentiating from power dynamics.
(^) Unit II: Individual Learning, Attitude and Stress Management 7 lecture hours (^) Relationship between Attitude and Behavior; Formation of attitudes (ABC model); Job Attitudes – Job satisfaction, organizational commitment and involvement and its outcomes, Pattern of Human Learning –Nature & Process; Classical Conditioning Theory; Reinforcement or Operant Conditioning Theory and Learning; Social learning theory; Application of learning principles in organizational context for shaping behavior and individual motivation; Emotional Intelligence and Importance of handling emotions effectively; Organizational stress: meaning, types and its causes, Stress management strategies
(^) Unit III: Motivation at the Workplace 5 lecture hours (^) Motivation and work Behaviour, Theory X and Y, Maslow’s Need Hierarchy Theory; Herzberg’s Two Factor Theory and its implication for learning and performance; Vroom’s expectancy theory: Concept and Application;
(^) Unit V: Power, Leadership and Organizational Culture 12 lecture hours (^) Nature of Leadership; Early Approaches to Leadership: University of Michigan Studies; Leadership Theories: Path-goal theory Hersey Blanchard Theory ; Inspirational Approaches to Leadership – Charismatic, Transformation and Transactional and their Implications; Modern Perspective on Leadership, Alternatives to Leadership; Group Discussion: Emerging Issues in Leadership; Power – Definition and sources; Contrasting Power and Leadership; Five bases of power: Coercive, legitimate, reward, expert and referent; (^) Culture – definition, Creating and sustaining culture; Functions and effects of Organizational culture, Leader’s Role in Shaping and Reinforcing Culture
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