Brevo (formerly Sendinblue): A Comprehensive CRM Solution for Businesses, Slides of Information Technology

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Brevo(formerly Sendinblue) is a customer relationship

management (CRM) solution that helps businesses to

communicate with customers across different channels at

scale. It provides bulk email software free for up to 300 emails

a day along with paid plans for bulk email sending start at $

for 20,000 emails a month. Brevo is suitable for small

businesses and large enterprises alike.

What is Brevo?

Powerful Automation

Personalize your mass mailing campaigns with

custom marketing automation workflows to follow up

on email activity and website behaviour.

 Deliver real-time automated emails

 Set up workflows in minutes with our easy-to-use

editor

 Boost click-through and open rates with

personalized messaging

Drag and Drop Email Builder

Email design made easy. Our free bulk email sender lets

you create bulk emails by simply dragging and dropping

the different content elements onto the email body.

 A quick and intuitive email design process

 No graphic design skills required

 Option to code emails from scratch using the HTML

editor

Mobile-Friendly Bulk Emails

With Brevo’s email sending software, your emails will

automatically be mobile-friendly — no need for extra

effort or coding on your part.

 Responsive design emails to fit all screen sizes

 Preview feature to test how an email renders on

desktop, smartphone, and tablet

 Emails that look great on all devices for a better

subscriber experience

Advanced Segmentatio Optimize your mass emailing program with campaigns tailored to specific groups within your audience. Brevo’s powerful segmentation tool is available on all plans, free and paid.  (^) Define rules that automatically filter subscribers into different email lists  (^) Ensure your messages are tailored to individual contacts  (^) Increase subscriber engagement with relevant, personalized content

Brevo pros and cons  (^) PROS:  (^) Very feature rich : Brevo is one of the most comprehensive CRMs we’ve tried. It has everything you need to collect, manage, and communicate with contacts in one place.  (^) Affordable : Given everything you get with Brevo, it’s fantastic value for money. The free plans give you a ton of features out of the box and the paid plans are super affordable.  (^) Unlimited contacts: Unlike many of its competitors, Brevo lets you have as many contacts as you want, no matter what plan you sign up for. Prices are based on email sending volume instead of contacts, which makes it an economical choice for businesses with large lists but low-volume sends.  (^) Straightforward UI : Brevo’s new user interface feels clean and easy to work with.  (^) Excellent deliverability : One thing that Brevo is also known for its excellent deliverability rates. It gives you the best possible chance of making sure your emails end up reaching your customer’s inbox.

 (^) Cons:  (^) A bit bloated : It’s great that Brevo gives you so many features. But sometimes, less is more. If you just want a basic email marketing solution, you might be overwhelmed by the sheer number of tools Brevo comes with.  (^) Learning curve : Some of Brevo’s features aren’t super beginner-friendly and require some tech skills, like the automations builder and transactional email.  (^) Support : You can get email support on every plan. But phone and chat support is only available to users on the Business or Enterprise plan, which is a bit disappointing.