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Brainstorming Session - Marketing - Lecture Slides, Slides of Marketing Management

Marketing is among the core subjects in Management field. In the following Lecture Slides, the Lecturer has put emphasis on these fundamentals of marketing : Brainstorming Session, Facilitator, Maximum Variety, Ideas, Pruning, Distinguishable Approaches, Selected Branches, Consensus Discussion, Refinement, Quantitative Technique

Typology: Slides

2012/2013

Uploaded on 07/29/2013

majad
majad 🇮🇳

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Brainstorming Session"
Organize “virtually” e.g., use skype"
Led by a Facilitator!
Introduce the need clearly"
No “bad ideas” no criticism"
Include even apparently infeasible ideas "
To get maximum variety"
To trigger new, better ideas"
Go around “table” and each announces idea(s) and “posts
(on computer) but for all to see (common space)"
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Brainstorming Session

• Organize “virtually” e.g., use skype

• Led by a Facilitator

– Introduce the need clearly

– No “bad ideas” no criticism

– Include even apparently infeasible ideas

  • To get maximum variety
  • To trigger new, better ideas

– Go around “table” and each announces idea(s) and “posts

(on computer) but for all to see (common space)

Brainstorming

• Idea is to get the maximum number of new ideas

• Combinations and improvements are sought.

Consider others’ ideas and improve.

• Categorize them

Consensus Discussion

Write criteria for choice 

Criteria examples (low1-10 high)

Rate criteria Ability of team matches problem

Cost 7 Durability 3 Simplicity 5 Performance 6 Safety 8

A Semi-Quantitative Technique for

Voting and Decision Making

The Kepner Tregoe Matrix

Criteria Score (S) out of 10 based on agreed criteria Weight (W) out of 10 based on relative importance Product P = (S) x (W) meets market specs feasibility to demo in E/ME 105 Partner to carry on

Total

A Semi-Quantitative Technique for

Voting and Decision Making

The Kepner Tregoe Matrix Ozone

Criteria Score (S) out of 10 based on agreed criteria Weight (W) out of 10 based on relative importance Product P = (S) x (W)

1 meets market specs 6 8

2 feasibility to demo in E/ME 105

3 Partner to Carry on 5 5
Total =P1+P2+P3 94

A Semi-Quantitative Technique for

Voting and Decision Making

The Kepner Tregoe Matrix slow sand filtration

Criteria Score (S) out of 10 based on agreed criteria Weight (W) out of 10 based on relative importance Product P = (S) x (W)

1 meets market specs 8 8

2 feasibility to demo in E/ME 105

3 Partner to carry on 6 5
Total 140

A Semi-Quantitative Technique for

Voting and Decision Making

The Kepner Tregoe Matrix Comparision

Criteria Product P = (S) x (W)

1 Chemical 122
2 Ozone 94
3 Slow Sand 140
Winner Slow sand

why slow sand filtration?

• It is a low energy consuming process

• Maintenance is minimal

• Systems are easy to build and install

• Costs of building and running significantly

lower than other purification methods

We choose slow sand filtra0on.