BA HONS FASHION MARKETING, Study notes of Marketing

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2018 /201 9 Undergraduate Course Handbook

BA HONS

FASHION

MARKETING

School of Art, Architecture & Design

BAFAM

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Contents

1 Welcome to the Course ...................................................................................................... 3 2 Studying on this Course .................................................................................................... 12 3 Assessment and Feedback ................................................................................................ 21 4 Where to Get Help ............................................................................................................ 27 5 What to do if you.. ............................................................................................................ 32 6 Relevant Policies ............................................................................................................... 34

1.1 Message from your Course Director

Welcome to the 2018/19 Academic Year on BA Fashion Marketing! This handbook provides you with information that you will need on your course. You should find it helpful when you first start, when you are preparing for assessment and at any time that you need help or advice in connection with your studies here. You will also receive a Module Handbook for each module you study on your course. Whether you are a new student, or returning from the summer holidays, the course team is really looking forward to working with you this year. We hope that your time studying with us at Leeds Beckett University is both enjoyable and successful. On behalf of our University and the whole course team I would like to wish you well in your studies. Dr Caroline Hemingray Course Director, BA Hons Fashion Marketing

1.2 Academic Calendar and Timetable

Our standard student academic calendar is summarised below: Week Commencing Monday Student Calendar 20.08. 27.08.18 Bank Holiday 27.08. 03.09. 10.09. 17.09.18 (^) Student Welcome and Induction Week 24.09.18 (^) Semester 1 Teaching Starts 01.10. 08.10. 15.10. 22.10. 29.10. 05.11.18 Contact Disability Advice by 09.11.18 for reasonable adjustment relating to S1 exams 12.11. 19.11. 26.11. 03.12. 10.12. 17 .12.1 8 - 04 .01.19 Christmas Break 07.01.19 (^) Formal Examinations Period 14.01.19 (^) Formal Examinations Period 21.01.19 (^) Student Welcome and Induction Week 28.01.19 (^) Semester 2 Teaching Starts 04.02. 11.02. 18.02. 25.02. 04.03.19 (^) Contact Disability Advice by 08.03.19 for reasonable adjustment relating to S2 exams 11.03. 18.03. 25.03. 01.04. 08.04. 15.04.1 9 – 26.04.19 Easter Break 29.04. 06.05.19 (^) Formal Examinations Period & Bank Holiday 13.05.19 (^) Formal Examinations Period 20.05. 27.05.19 Bank Holiday 27.05. 03.06. 10.06. 17.06. 24.06. 01.07. 08.07. 15.07. 22.07. 29.07. 05.08. 12.08.

Academic Advisor You will be allocated a personal tutor from the course team during Induction Week. If you would like to meet with your Personal Tutor, please send them an email to arrange a mutually convenient time. Student Experience Team The Student Experience Team is available to support you throughout your time at Leeds Beckett and to make sure that you have access to, and are aware of, the support, opportunities and services our University provides. You can find the Student Experience Team in the Student Hubs at City and Headingley Campus and in the Gateway in Leslie Silver Building at City Campus. The team is made up of five Senior Student Experience Officers and six Student Experience Officers, who are recent Leeds Beckett Graduates. They can help you access services that can assist with a variety of issues, such as; International Student Advice, Financial Advice, Disability Support, Course Administration, Accommodation, Wellbeing, Students' Union Advice, Skills for Learning, Volunteering and many more. They can also help you with careers enquiries, CV checks and help you apply for DSA allowance. Email: studentexperience@leedsbeckett.ac.uk Telephone: 0113 8123000 Course Representative Course Representatives are student volunteers who represent your views at course-level, in course forums and in meetings with academic and support staff. Details about being a Course Representative are available at www.leedsbeckett.ac.uk/studenthub/course- representatives.htm. The Students’ Union oversees Course Representatives and more information is available at https://www.leedsbeckettsu.co.uk/studentvoice/coursereps

Course Administrators There are two Course Administrators for BA Fashion Marketing; Emma Panther (available Monday, Tuesday and Wednesday) and Samantha Ratcliffe (available Wednesday, Thursday and Friday). Their details can be found below; Email: bafashionmadmins@leedsbeckett.ac.uk Emma Panther Telephone: 0113 812 4941 (Monday – Wednesday) Samantha Ratcliffe Telephone: 0113 81 2 3108 (Wednesday – Friday) Location: Room A111, Broadcasting Place Humanities Building Academic Librarian There are two Academic Librarians for the School of Art, Architecture and Design; Karen Fisher and Rob O’Brien. Their contact details can be found below; Email: fisher.obrien@leedsbeckett.ac.uk Location: Sheila Silver Library, Leslie Silver Building, City Campus

1.4 Keeping in Touch

Academic and administrative staff at our University use your student email address to contact you. It is important that you check this account regularly. You can forward emails from your student email address to a preferred personal email address, however, quarantine and spam filters needed by our University mean that emails sent from external email addresses may be delayed, blocked or deleted. It is therefore important that your student email address is the only email address that you use to contact University staff. Information on how to access your student email address can be found on the Student IT Support Pages (http://libguides.leedsbeckett.ac.uk/mybeckett/emailtimetable).

found on the MyBeckett Support Pages at http://libguides.leedsbeckett.ac.uk/mybeckett/guides.

1.5 Working in Partnership

We are committed to working in partnership with you and the Students’ Union to provide you with an inclusive, safe and engaging learning environment which is conducive to study for all our students and our staff. An important element of your time studying with us is your engagement in developing your learning. Your engagement and attendance on your course enables you to further your learning and supports your achievement, course completion and aspirations for the future. There is an expectation that students will attend, engage in their learning and submit for assessment. We provide support for you to maximise your time studying with us and to develop your learning, skills and abilities to support you in your chosen career path. We seek active participation by all our students in the continuous enhancement of our courses and through our monitoring, annual review and enhancement processes. These are formal processes used by our University for assuring the academic standards and quality of your course and its continuous improvement. These processes utilise your feedback, External Examiners’ reports, feedback from staff and others, data relating to student outcomes on the course and student surveys to reflect on areas of good practice and areas for further enhancement. We invite all students to participate in a range of opportunities to provide us with feedback on your course and modules. This may include discussions with staff, focus groups, and meetings (e.g. with Course Representatives or with staff) and formalised student surveys e.g. mid module reviews, end of module evaluations and specific course or other surveys such as the Student Barometer, National Student Survey and Destination of Leavers in Higher Education Survey. We utilise the outcomes of these surveys to benchmark our courses nationally and to inform annual course enhancements. Informal feedback is also welcome at any time either via your Academic Advisor or module tutor or via your Course Representative. Our partnership with you enables us together to make the most of your learning experience with us and to enhance the quality and

reputation of your course. You can find out what actions have been taken in response to your feedback through your Course Representative, the Students’ Union, your tutors or through the Library.

1.6 Course Representatives

You have the opportunity of becoming an elected Course Representative working in a voluntary capacity with students, the Students’ Union, the Course Director and members of the course team and our University. The Course Director, working in partnership with our Students’ Union, enables the process for election and appointment of Course Representatives. The Students’ Union provides training and development for Course Reps and supports their engagement in enhancement activities. Being a Course Representative provides an opportunity for you to enhance your own learning and the development of relevant professional and employability skills in parallel with your studies. As a Course Representative you would play an important role in:  acting as a point of contact and advocate for students on your course and in supporting their active engagement;  gathering feedback from students on your course to inform further enhancements to the quality of your course and the student experience;  enabling dialogue and good communication between students and staff on the course;  working with the Course Director, members of the course team and the Students’ Union to enhance your course;  facilitating and engaging in meetings about your course; and  being an ambassador for your course. Further details about Course Representatives are available on the Students’ Union web site, on the Students’ web site and in our University’s Academic Regulations.

Module Content to take you to your personal ‘My Survey Dashboard’. From within your MyBeckett module content you are only two clicks from your latest online module evaluation. For detailed information about the modules on this course please refer to the Module Handbooks.

2.2 Course Resources

MacBooks are provided to use in class when required. These MacBooks have all the relevant software you will require including Adobe Creative Cloud software. Whilst you are not required to purchase a laptop, or the Adobe Creative Cloud software, it is advantageous to have access to a computer for completing and submitting assignments. In order to save your work from the School MacBooks we recommend that you either bring a USB or a Mac- compatible external hard-drive to your practical lessons. Macs, desktop computers and laptops can be accessed outside of teaching hours in the library. The library is open 24 hours a day, 7 days a week. You are also able to access the Adobe Creative Cloud programmes remotely. You will have access to the photographic facilities in the School, which includes the loan of digital SLRs, so it is not necessary to purchase one. The library is well stocked with fashion and marketing titles, so it is not necessary to purchase any texts before you start the course.

2.3 Skills you will Gain during the Course

Skills Developed Upon completion of this award students will have gained the following skills:  Digital literacy which includes skills in Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Adobe PremierePro  Visual, conceptual and theoretical research methods  Fashion Branding

 Trend Forecasting  Marketing  Working to live ‘industry’ briefs  Verbal and visual presentation  Verbal and written communication  Critical thinking and evaluation  Harvard Referencing  Independent Learning  Problem solving  Enterprise  Team Work  Time management Additional Activities/Recognition You will have opportunities to gain recognition during your time at Leeds Beckett University for the extra activities you do in addition to your studies, including volunteering, student societies, playing in our University sports teams and being a Course Representative.

2.4 Graduate Attributes

There are three Graduate Attributes for Leeds Beckett University and these are tailored to suit your course. The three attributes you should achieve by the end of the course are for you to be digitally literate, have a global outlook and for you to be enterprising. Learning about these attributes and being assessed on them as part of your modules will provide you with capabilities which are essential for your future career and wider life as you move on from your studies here. You will be formally assessed on all the attributes in some of your modules at each academic level in each year of your course. For more information on graduate attributes please visit https://skillsforlearning.leedsbeckett.ac.uk/local/graduate_attributes/category_homepage.s html

Visual Communication for Fashion 1 Fashion Brands 2 Professional Practice Fashion Forecasting Fashion Trend Analysis Visual Communication for Fashion 3 (indicative option module) H4 Understanding Markets and Customers Visual Communication for Fashion 2 (indicative option module) Final Major Project Visual Communication for Fashion (indicative option module) H4 MK Introduction to Marketing Communications Fashion Styling (indicative option module) Fashion Writing (indicative option module) Fashion Writing Editorial (indicative option module) Final Major Project Fashion Writing (indicative option module) Fashion Writing New Media ((indicative option module) H6 MK Digital Marketing (indicative option module) H5 MK Entrepreneurial Marketing (indicative option module) H6 MK Marketing Consultancy Project (indicative option module) H5 MK Marketing Planning (indicative option module) H6 MK Contemporary Brand Management (indicative option module) H5 MK Consumer Insight (indicative option module) H6 MK Retail Futures (indicative option module) ENTERPRISE Throughout this course, you will develop enterprising skills through a broad range of module activities and assessments. In-class workshops, group discussions and preparing and

delivering presentations will build your communication and presentation skills. Whilst working to live “industry” briefs will develop your professionalism, time management, creative and problem-solving skills. Specialist modules in Level 5 and 6 will enable you to fine-tune your enterprising skills to suit your ambitions both in terms of your academic study and future career. Throughout your degree, industry experts will also deliver guest lectures and activities to provide you with an insight into potential careers, and support and facilitate your networking opportunities and skills with potential employers. This will be further enhanced through your Level 6 Professional Practice module. Enterprise skills will be developed and/or assessed in the following modules: Level 4 Modules Level 5 Modules Level 6 Modules Visual Communication for Fashion 1 Fashion Brands 2 Professional Practice Fashion Forecasting Fashion Trend Analysis Visual Communication for Fashion 3 (indicative option module) Fashion Brands 1 Visual Communication for Fashion 2 (indicative option module) Final Major Project Visual Communication for Fashion (indicative option module) H4 MK Introduction to Marketing Communications Fashion Styling (indicative option module) Fashion Writing (indicative option module) Fashion Writing Editorial (indicative option module) Final Major Project Fashion Writing (indicative option module) Fashion Writing New Media (indicative option module) H6 MK Digital Marketing (indicative option module)

Level 4 Modules Level 5 Modules Level 6 Modules Visual Communication for Fashion 1 Fashion Brands 2 Professional Practice Fashion Forecasting Fashion Trend Analysis Dissertation Fashion Brands 1 F5.4 Contextual Studies 2 Visual Communication for Fashion 3 (indicative option module) F4.4 Contextual Studies 1 Visual Communication for Fashion 2 (indicative option module) Final Major Project Visual Communication for Fashion (indicative option module) H4 Understanding Markets and Customers Fashion Styling (indicative option module) Fashion Writing (indicative option module) H4 MK Introduction to Marketing Communications Fashion Writing Editorial (indicative option module) Final Major Project Fashion Writing (indicative option module) Fashion Writing New Media (indicative option module) H6 MK Digital Marketing (indicative option module) H5 MK Marketing Planning (indicative option module) H6 MK Marketing Consultancy Project (indicative option module) H5 MK Consumer Insight (indicative option module) H6 MK Contemporary Brand Management (indicative option module) H6 MK Retail Futures (indicative option module)

2.5 Work-Related Activities and Employability

The Course Specification outlines what work-related activities are associated with this course. In terms of employability, the Fashion Marketing course is designed to provide you with essential practical skills, theory, knowledge and experience to prepare you for work within an extensive range of roles within the Fashion industry. The course is delivered by experts from both the School of Art, Architecture and Design and the Business School. You will therefore benefit from the knowledge and experience of both of these areas as you explore marketing and how it relates to the fashion industry. The varied range of option modules available to you in level 5 and 6 will allow you to specialise and tailor your degree to your interests and desired career path. You have the opportunity to spend a year in industry as part of your degree. If you choose to do a placement then this will be positioned between your second and third year of study. A year in industry is a really valuable opportunity and will enable you to gain insight into potential careers, make contacts, and enhance your graduate attributes. You will also have the opportunity to partake in live projects, share and present your work to industry experts and partake in relevant industry experiences.

2.6 Opportunities for Graduates

The Course Specification includes details of any accreditations, career paths, further study options and other opportunities for graduates.