India's Non-Alcoholic Beverage Market: Growth & Consumption Patterns of Carbonated Drinks,, Assignments of Marketing

Download India's Non-Alcoholic Beverage Market: Growth & Consumption Patterns of Carbonated Drinks, and more Assignments Marketing in PDF only on Docsity!

KUSH GUPTA

YATEENDRA SINGH

VIKESH KUMAR

THE DRY STATE COMPANY

The NAB market in India is predicted to grow at a CAGR of 16.2% during the period 2019-2023. The market is expected to reach $20.4 billion by the end of 2024 NAB MARKET USA Mexico Germany India

Per Capita NAB bottles consumption

CARBONATED DRINKS FRUIT JUICE ENERGY DRINKS The carbonated drinks market in India is expected to grow at a rate of 8.1% CAGR from 2019-2023.. The revenue in carbonated drinks markets amount to $4,324 million The fruit juice market in India is expected to grow at a rate of 6% CAGR from 2019-2023.. The revenue in fruit juice markets amount to $2,107 million The energy drinks market in India is expected to grow at a rate of 9.22% CAGR from 2019-2023..The revenue in energy drinks markets amount to $219 million The per capita NAB bottle consumption of India is very low compared to developed/developing nations. There is a lot of untapped potential for this market to grow.

TARGETING AND PROMOTION Based on our market research the demographic that is most likely to be early adopter of Budweiser 0.0 is men between 21 to 50 ATL tv ad campaign to increase the awareness about the brand. We can leverage the stardom of a Bollywood start/cricketer who is a know teetotaler. These Ads can be aired between cricket matches so as to reach our target audience Creating targeted social media campaigns to approach our audience with optimal strategy Deals with airlines, colleges and corporate offices to make the beverage available at their premises

THANK YOU