Creating Student Personas for Educational Marketing: An Example of Information Isabella, Slides of Marketing

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A Template

for Creating

Student

Personas

Introduction to Student Personas

How to Present Our Student Persona

A Completed Student Persona

1 2 3 Table of Contents

What Are Student Personas?

Student personas are fictional representations of our ideal student.

They are based on real data about student demographics and online

behavior, along with educated speculation about their personal

histories, motivations, and concerns.

How Are Student Personas Created?

Student personas are created through research, surveys, and

interviews of our target audience. That includes a mix of students –

both “ good ” and “ bad ” – prospective students, and those outside of

our contact database who might align with our target audience. We

collect data that is both qualitative and quantitative to paint a picture

of who our ideal student is, what they value, and how our academic

solutions fits into their daily lives.

How to Present Our Student 2 Persona

Month, 20xx School of Business Administration Student Persona Overview

Persona Name GOALS:

• Persona’s primary goal
• Persona’s secondary goal CHALLENGES:
• Primary challenge to persona’s success
• Secondary challenge to persona’s success HOW SBA CAN HELP:
• How we can solve our persona’s challenges
• How we can help our persona achieve goals

Persona Name REAL QUOTES:

• Include a few real quotes – taken during our interviews – that represent our persona well. This will make it easier for everyone to relate to and understand our persona. COMMON OBJECTIONS:
• Identify the most common objections our persona will raise during the prospective research process.

A Completed Student Persona 3

Information Isabella BACKGROUND:

• Head of Human Resources at a Urban Technology firm
• Worked at the same organization for 10 years; worked her way up from HR Associate
• Married with 2 children (10 and 8) DEMOGRAPHICS:
• Gender: Skews female
• Age: 30- 45
• Dual HouseHold Income: $90,
• Urbanicity: Suburban IDENTIFIERS:
• Calm demeanor
• Probably has an assistant screening calls
• Asks to receive collateral mailed/printed

Information Isabella REAL QUOTES:

• “It’s been difficult getting organization- wide adoption of new technologies in the past.”
• “I don’t have time to train new employees on a million different tools and social media platforms.”
• “I’ve had to deal with so many painful integrations with other departments’ software tools.” COMMON OBJECTIONS:
• I’m worried I’ll lose data transitioning to a new system.
• I’m not sure I can locate all the required information.
• I don’t want to have to train the entire company on how to use social networking tools.

Information Isabella MARKETING MESSAGING:

• Classes focused for a busy Inbound Information Professional
• Inbound Information Technology uses leading tools and techniques. ELEVATOR PITCH:
• We believe in creating a learning environment on the leading-edge, that are innovative and challenging.
• We believe that these leading courses should challenge you as you develop insights and skills.
• We believe in providing you with exposure and access to the tools and techniques to help you be successful.